Design Tips For Catalogs Printing
Many people don’t know where to start when it comes to catalog design. Follow these helpful tips to make the daunting task of design simple. First, do not get overwhelmed with all of the pages and information you want to include. Start by outlining the goal of the catalog or booklet and focus on what you want to accomplish.
What you plan to use your booklet for also influences your design. There are different types of booklets such as a sales catalog, an informative piece, an educational booklet, a guide, or a display catalog. Organize your design around how you intend to use it. Next, put yourself in the shoes of your audience. What would attract them, what information do they need, and what will keep them turning the pages? After gathering this information, start designing.
Don’t forget the design and print quality of your catalog is just as important as the information. It doesn’t matter how great your information is if you have poor images and poor print quality your audience may become uninterested and less likely to read.
What to say, how to say it, and where the information goes:
- Easy to follow information and images guide your reader through your pages.
- Focused information helps achieve your goal.
- Headings, images, and subheadings draw attention to important information.
- Direct your information to your reader. And, direct your reader through your information.
- Be simple, clean, and concise. Don’t overload your pages, instead add more pages.
- Wording is important. Be specific and give all necessary information but do not be too wordy.
- Use writing and images to communicate your goal and attract attention.
Do you have the look you want?
- Use engaging colors, images, and design elements that represent you or your company.
- Stick to a simple font that is easy to read. Consider size, style, and color.
- Use white space, and use your space wisely. Keep a good balance; don’t use too much or too little text or images.
- Eliminate unnecessary elements or distractions.
- Select the appropriate finished size and know how you will distribute: mailing, handing out, or setting in a display rack.
- Full color images with 300dpi or more resolution are perfect for catalogs and booklets.
- Keep a consistent style and look throughout the entire document.
Here to help
- Free catalog and booklet templates
- Knowledgeable and helpful customer service staff
- We take care of the imposition (read this months printing tip to learn more)
- Free and fast online printing quotes
- Easy catalog and booklet ordering with a variety of printing options
- High quality full color commercial printing with affordable pricing.
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