{"id":12814,"date":"2026-09-09T13:30:00","date_gmt":"2026-09-09T19:30:00","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/?p=12814"},"modified":"2026-09-10T07:14:05","modified_gmt":"2026-09-10T13:14:05","slug":"author-website-best-practices","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/author-website-best-practices\/","title":{"rendered":"How to Build an Author Website"},"content":{"rendered":"\n<p>You did it! Your first book has been released, which is one of the most exciting things to happen to a self-published author. Now it&#8217;s time to get started on your marketing strategy. Let&#8217;s start with where people actually go to find you. They read the book and they absolutely loved it, but where can they find out more about you, see your upcoming releases, and keep up with anything else regarding the book? Somewhere that&#8217;s all yours? That&#8217;s where an author website comes into play. It&#8217;s one of the pieces of book marketing you can fully control and tell your full story. <\/p>\n\n\n\n<p>Here are the essentials on how to build one.<\/p>\n\n\n\n<p>Looking to print your books? Get a instant quote <a href=\"https:\/\/www.printingcenterusa.com\/printing\/book-printing\" data-type=\"link\" data-id=\"https:\/\/www.printingcenterusa.com\/printing\/book-printing\">here. <\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is an Author Website?<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"688\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2026\/09\/Purple-Colorful-Blocks-Music-Bio-Link-Website.png\" alt=\"\" class=\"wp-image-19076 size-full\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2026\/09\/Purple-Colorful-Blocks-Music-Bio-Link-Website.png 950w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2026\/09\/Purple-Colorful-Blocks-Music-Bio-Link-Website-300x217.png 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2026\/09\/Purple-Colorful-Blocks-Music-Bio-Link-Website-768x556.png 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p> An author website is just as it sounds. It&#8217;s a website dedicated to you, so your readers can find your books, learn about who you are, keep up with the work of yours they love, and stay in the loop on all your events and potential new releases.<\/p>\n<\/div><\/div>\n\n\n\n<p>When readers search up your name, you want your website to pop up first so you can control the narrative and give them one place to go to stay up to date with what&#8217;s going on. It also provides publishers and media a way to reach out to you directly. When you&#8217;re self-published, you might not have a marketing team doing this part for you. This adds a level of professionalism and credibility<\/p>\n\n\n\n<p class=\"has-pale-pink-background-color has-background has-medium-font-size\">Did you know studies have shown that 75% of people judge a business&#8217;s credibility based on its website?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Much Does an Author Website Cost?<\/h2>\n\n\n\n<p>A DIY website can range anywhere from $200 to $3,000 a year. That covers a domain, a hosting platform, and a subscription to a platform like WordPress, Squarespace, or Wix.<\/p>\n\n\n\n<p>For a custom site build from a professional team, this can range anywhere from $1,000 to $15,000, depending on how intricate and customized you want the site to be.<\/p>\n\n\n\n<p>Breaking down the cost:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hosting runs $3 to $30 a month for basic shared hosting. Specifically, WordPress starts at $4 a month, Squarespace starts at $16 a month, and Wix starts at $17 a month.<\/li>\n\n\n\n<li>Your domain is good for a year and runs anywhere from $10 to $20. You can find out if your site name is available and buy the license on a registrar platform like GoDaddy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Buy a Website Domain<\/h2>\n\n\n\n<p>How to buy a domain name:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Head to a registrar like <a href=\"https:\/\/www.godaddy.com\/\" data-type=\"link\" data-id=\"https:\/\/www.godaddy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GoDaddy<\/a> and search for yourfirstnamelastname.com. That&#8217;s the format readers will expect when they go looking for you and is the standard practice for author websites.<\/li>\n\n\n\n<li>If that exact name is taken, try yournameauthor.com or yournamebooks.com.<\/li>\n<\/ol>\n\n\n\n<p>Don&#8217;t wander too far from your name. It&#8217;ll defeat the purpose, and people won&#8217;t be able to find your website as easily.A domain you own is way more credible to readers and anyone checking you out professionally than a free subdomain tagged onto a builder&#8217;s URL (for example, yourfirstnamelastname.wordpress.com).<\/p>\n\n\n\n<p>It&#8217;s small things like that that really feed into how seriously people take you as an author. It&#8217;s a small cost that pays off in the end.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is The Best Website Builder for Authors? <\/h2>\n\n\n\n<p>Once you have your domain figured out, you need somewhere to actually build the site and for it to live on. There are three popular platforms that cover most of what authors need, and none of them require you to code.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Builder <\/td><td>Starting Price <\/td><td>Free Domain <\/td><td>Best For <\/td><\/tr><tr><td><a href=\"https:\/\/wordpress.com\/\" data-type=\"link\" data-id=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a><\/td><td>$4\/MO<\/td><td>Included with paid plans <\/td><td>Full customization with the most flexibility long term <\/td><\/tr><tr><td><a href=\"https:\/\/www.squarespace.com\/\" data-type=\"link\" data-id=\"https:\/\/www.squarespace.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Squarespace<\/a><\/td><td>$16\/MO<\/td><td>First Year Free<\/td><td>Authors who want built-in commerce <\/td><\/tr><tr><td><a href=\"https:\/\/www.wix.com\/\" data-type=\"link\" data-id=\"https:\/\/www.wix.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wix<\/a><\/td><td>$17\/MO<\/td><td>First Year free with combo plans and up <\/td><td>Fastest drag-and-drop setup <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background has-medium-font-size\">WordPress powers around 41% of all websites on the internet! <\/p>\n\n\n\n<p>If you&#8217;re not sure where to start, WordPress is the safest bet. If you enter the platform and it looks intimidating, try starting with a plugin like <a href=\"https:\/\/elementor.com\/\" data-type=\"link\" data-id=\"https:\/\/elementor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elementor,<\/a> which adds drag-and-drop design, so you don&#8217;t have to touch any line of code. <\/p>\n\n\n\n<p><em>Don&#8217;t forget <a href=\"https:\/\/www.canva.com\/website-builder\/\" data-type=\"link\" data-id=\"https:\/\/www.canva.com\/website-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a> as an easier alternative if none of these feel right. Canva hosts sites for free, and if you&#8217;re already in the platform, it&#8217;s fast and there&#8217;s no learning curve. It can&#8217;t handle any SEO or blog structure the way the other platforms can, but it&#8217;s a starting point.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gather Your Content First <\/h2>\n\n\n\n<p>It can be super exciting to want to jump in head first and find cute templates to start on your website design. But, to save you headaches in the end and not ruin your momentum, it&#8217;s important to outline exactly what you need so you can go page by page in a steady process. Here&#8217;s what to have ready for your website design. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Author Bio: A short version and a longer one. The short one for the home page snippet and the long one for your about us page. <\/li>\n\n\n\n<li>A professional photo of yourself, this can be different than the one you use on your book. <\/li>\n\n\n\n<li>Cover images for every book you&#8217;ve published, this can be the cover itself, or to match what other industry professionals do put those covers on book mockups<\/li>\n\n\n\n<li>A description for each book, one or two sentences, or if you want to keep it simple, pull the synopsis straight from the back cover. <\/li>\n\n\n\n<li>Links to where each book is sold, whether that&#8217;s linked to another page on your website or wherever else it&#8217;s listed<\/li>\n\n\n\n<li>Any reviews or blurbs you want to show off<\/li>\n\n\n\n<li>A list of upcoming events <\/li>\n\n\n\n<li>How to Contact You <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Should I Put on My Author Website?<\/h2>\n\n\n\n<p>An author website, at minimum, should have a homepage, an about page, books page, and a contact page. A blog and newsletter are popular add-ons if you can keep up with them. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Goes on an Author Website Homepage?<\/h2>\n\n\n\n<p>An author&#8217;s website homepage can lead with your latest book or a photo of yourself, it&#8217;s a personal preference, and it usually comes down to genre.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nonfiction authors tend to lead with the photo since their expertise is a big part of what&#8217;s selling the book.<\/li>\n\n\n\n<li>Fiction authors usually lead with the book.<\/li>\n\n\n\n<li>Children&#8217;s book authors sit in between, since parents and educators are usually the ones deciding what to buy.<\/li>\n<\/ul>\n\n\n\n<p>If you want to show the book first, show the cover with a clear call to action like &#8220;Buy now&#8221; or &#8220;Learn more,&#8221; with the short bio underneath linking to the full version on your About page. If you&#8217;d rather start with a photo, that works well if your story has a bigger impact than the title. Use a high-quality photo. It can be a photo you genuinely like rather than one of the classic formal ones you typically see. Just make sure to include a few short lines about who you are, and then put your latest book right underneath it.<\/p>\n\n\n\n<p>Whatever path you take, include one or two reviews if you have them. Overall, keep the design simple and use one color palette and fonts that are easy to read. Make sure the design works well on a phone too, since that&#8217;s most likely where most of your traffic will come from. The homepage is the first thing a visitor sees, so make sure it&#8217;s enticing and aesthetically pleasing to look at.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Goes on an Author Website About Page?<\/h2>\n\n\n\n<p>Your About page should answer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who you are<\/li>\n\n\n\n<li>What you write<\/li>\n\n\n\n<li>Where you write it<\/li>\n\n\n\n<li>What makes you qualified to write it<\/li>\n<\/ul>\n\n\n\n<p>Start with something short and punchy before you get into the biography. Share what got you into writing and let your personality come through: a pet, a hobby, whatever makes you you, and keep it relevant to your genre. Mention any awards or credentials worth sharing. (This matters even more if you write nonfiction.)<\/p>\n\n\n\n<p>Aim for about 150 to 300 words. If you go shorter or longer, just make sure it&#8217;s long enough to build a connection and short enough that people will finish reading it. Close with a clear call to action, something like &#8220;Discover my books&#8221; or &#8220;Sign up for my newsletter&#8221; if you have one. If you start getting regular media attention, keep a running list of that coverage here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Goes on an Author Books Page?<\/h2>\n\n\n\n<p>An author website book page should have every title, cover image, description, and buy now link. Use buttons instead of plain text links since people are more likely to click on those. Include the basics too like publication date and ISBN listed at the bottom so they don&#8217;t clutter the description. It&#8217;s not super exciting to somebody, but details like that are what help AI tools understand and recommend your book. So it&#8217;s worth including even if nobody reads it. <\/p>\n\n\n\n<p>If you&#8217;re able to add a short excerpt of the book, do so to appeal to readers who might be. Hesitant to give the book a go. Include any reviews or blurbs if you have them. If you have a few different book titles, group them by series or genre, and have the book you&#8217;d recommend new starters, new readers start with at the very top.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Goes on an Author Website Contact Page?<\/h2>\n\n\n\n<p>An author website contact page needs a contact form or <code>a<\/code> single email meant for professional inquiries only. <code>Know<\/code> what kind of messages you&#8217;re open to. Keep the form short<code>,<\/code> name and message <code>is<\/code> usually enough. Asking for too much info means fewer people are actually going to reach out. If you list <code>an<\/code> email, format it as <code>yourname [at] email [dot] com<\/code>. <\/p>\n\n\n\n<p>If you work directly with an agent or publicist, list their contact info here <code>too<\/code> for business inquiries. Link your social profiles, including Goodreads and BookBub. List any upcoming events here too, like signings, readings, or any virtual events readers <code>can<\/code> attend.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should You Add a Newsletter or Blog to your Author Website?<\/h2>\n\n\n\n<p>An author should only add a newsletter or blog if they have the time to keep up with it. A newsletter is usually the stronger first move for authors. It is one of the most reliable ways to sell books, since you&#8217;re reaching out to people who have already indicated they want to hear from you. <\/p>\n\n\n\n<p class=\"has-white-color has-black-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-1e02390ca7fbb5f8af1e5a1bb004003c\"><a href=\"https:\/\/insights.bookbub.com\/state-author-newsletters-data\/\" data-type=\"link\" data-id=\"https:\/\/insights.bookbub.com\/state-author-newsletters-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">85% of authors surveyed in a recent BookBub study said they maintain a newsletter.<\/a><\/p>\n\n\n\n<p>A blog works especially well for nonfiction authors with expertise to share. Fiction authors can keep up with a blog, but it&#8217;s more of a long game. After about a year of consistent posting, that&#8217;s where you&#8217;ll see real search traffic. That said, if you&#8217;re writing with AEO in mind, so AI tools can actually cite your posts, that timeline can move faster and have a bigger payoff.<\/p>\n\n\n\n<p>Whatever direction you pick, it gives you direct access to readers, so you can stay top of mind. If you don&#8217;t have the time to commit to either, it&#8217;s fine to just wait. Most new self-published authors don&#8217;t take this on right away, as they do not have a true fan base built to tap into just yet. Either way, it&#8217;s optional and not essential. Don&#8217;t worry, you&#8217;re not behind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Get Your Author Website to Rank on Google<\/h2>\n\n\n\n<p>To rank on Google, you need original content, unique page titles, descriptions, a well-organized site structure, alt text on your images, and patience while Google indexes your site.<\/p>\n\n\n\n<p>Google changes a lot, and it&#8217;s a competition game. At the end of the day, you can do everything right and something can still be going on, so it requires patience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Original content:<\/strong> Your book blurbs and bios are probably already sitting word for word on Amazon or other sites where you sell your book. That can read as duplicate content to Google. Add something unique to your own site, whether that&#8217;s a blog post, additional background on your books, or just any exclusive content readers can&#8217;t find anywhere else.<\/li>\n\n\n\n<li><strong>Keywords:<\/strong> Think about what readers might search, like your name, book titles, genre, or a key theme from your writing. Include these naturally in your page titles, meta description, and content. Keywords are competitive, so other people can rank for the same ones too. Think both broad topics and niche topics. A tool like<a href=\"https:\/\/ahrefs.com\/keyword-generator\" data-type=\"link\" data-id=\"https:\/\/ahrefs.com\/keyword-generator\" target=\"_blank\" rel=\"noreferrer noopener\"> Ahrefs<\/a> or <a href=\"https:\/\/www.seo.com\/tools\/keyword-generator\/\" data-type=\"link\" data-id=\"https:\/\/www.seo.com\/tools\/keyword-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO.com<\/a>&#8216;s free keyword tool can help you get started.<\/li>\n\n\n\n<li><strong>Page titles and meta descriptions:<\/strong> Give every page its own unique title, description, and target keyword. Don&#8217;t reuse the same title and description across pages. Aim for about 150 characters on the description.<\/li>\n\n\n\n<li><strong>Site structure:<\/strong> Keep your main pages (home, about, books, and contact) in your top navigation, and don&#8217;t bury anything more than two clicks deep. You need a simple, well-organized, clear structure to help people and Google crawlers find what they need.<\/li>\n\n\n\n<li><strong>Image alt text:<\/strong> Add alt text to images, especially book covers, so search engines can understand what they are about.<\/li>\n\n\n\n<li><strong>Internal links:<\/strong> Link between pages on your site, for example, your homepage to your books page. If you have <code>an author picture<\/code> on the homepage, link it to your About or Contact page.<\/li>\n<\/ul>\n\n\n\n<p>Just remember, a brand new site can take a few weeks to show up in search results at all, and that&#8217;s normal. It&#8217;s not a sign something is wrong.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Author Website Examples <\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100316-1024x531.png\" alt=\"Stephen King Author Home Page Website Best Practice Example. \" class=\"wp-image-12859 size-full\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100316-1024x531.png 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100316-300x156.png 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100316-768x398.png 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100316-1536x796.png 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100316-2048x1062.png 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100316-1170x607.png 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/stephenking.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stephen King<\/a><\/strong><\/h3>\n\n\n\n<p>King\u2019s website keeps things straightforward and engaging. His latest books are always front and center, making it easy for readers to find what\u2019s new. There\u2019s also a dedicated fan section with exclusive content, news, and upcoming events. It\u2019s a great example of how to organize a large catalog without overwhelming visitors, keeping everything accessible and reader-friendly.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/rupikaur.com\/?srsltid=AfmBOorLA1NvqZTP3aGqDuo7NnUXM3ah6B2xPtfKGS97lhxkw6dWT8dt\" target=\"_blank\" rel=\"noreferrer noopener\">Rupi Kaur<\/a><\/strong><\/h3>\n\n\n\n<p>Rupi Kaur&#8217;s site beautifully reflects her poetry, minimalist, spacious, and soft in its design. The layout is all about connecting with her readers, offering signed copies and a shop that&#8217;s easy to navigate. Her site really shows how design can match the tone of an author&#8217;s work.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100242-1024x527.png\" alt=\"Rupi Kaur Author Home Page Website Best Practice Example. \" class=\"wp-image-12860 size-full\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100242-1024x527.png 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100242-300x154.png 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100242-768x395.png 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100242-1536x790.png 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100242-2048x1054.png 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100242-1170x602.png 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100342-1024x530.png\" alt=\"Ann Patchett Author Home Page Website Best Practice Example. \" class=\"wp-image-12862 size-full\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100342-1024x530.png 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100342-300x155.png 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100342-768x397.png 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100342-1536x795.png 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100342-2048x1059.png 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100342-1170x605.png 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/www.annpatchett.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ann Patchett<\/a><\/strong><\/h3>\n\n\n\n<p>Ann Patchett&#8217;s website has a personal, welcoming touch. Her books are clearly the focus, but she also shares her thoughts and passions through blog posts, making it a place for genuine connection. There&#8217;s an emphasis on her writing and her independent bookstore, Parnassus Books, a great mix of personal interest and professional promotion.<br><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/kristinhannah.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kristin Hannah<\/a><\/strong><\/h3>\n\n\n\n<p>Kristin Hannah&#8217;s website gives off a polished, professional vibe. The home page highlights her bestselling novels, upcoming events, and a newsletter sign-up. The layout is clean and well-organized, making it easy for readers to find what they&#8217;re looking for.<br><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100409-1024x528.png\" alt=\"Kristin Hannah Author Home Page Website Best Practice Example. \" class=\"wp-image-12863 size-full\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100409-1024x528.png 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100409-300x155.png 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100409-768x396.png 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100409-1536x792.png 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100409-2048x1056.png 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-100409-1170x603.png 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>All four of these authors have well-designed sites that grab attention from the homepage with a great picture of the author, their latest release, or both. Their URLs are straightforward too, just first and last names, which is exactly the format worth copying.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ about Author Websites <\/h2>\n\n\n\n<p><strong>What is an author website?<\/strong> A website dedicated to you, where readers can find your books, learn who you are, and stay in the loop on your events and releases. It also gives publishers and media a way to reach out to you directly.<\/p>\n\n\n\n<p><strong>How do I create an author website?<\/strong> Gather your materials first, bio, photo, book covers, and blurbs, then buy a domain in your name and pick a builder like WordPress, Squarespace, or Wix. From there, build out your Home, About, Books, and Contact pages before adding any optional extras like a blog.<\/p>\n\n\n\n<p><strong>How much does it cost to build an author website?<\/strong><br>A DIY site typically runs $200 to $3,000 a year, covering your domain, hosting, and a builder subscription. A custom site from a professional team runs $1,000 to $15,000, depending on how customized you want it.<\/p>\n\n\n\n<p><strong>What should I put on my author website?<\/strong> At minimum, a Home page, an About page, a Books page, and a Contact page. A newsletter or blog are optional add-ons, worth it only if you&#8217;ll actually keep up with them.<\/p>\n\n\n\n<p><strong>What&#8217;s the best website builder for authors?<\/strong> WordPress powers around 41% of all websites and is the most flexible long-term option. Squarespace and Wix are both solid if you want something more guided, and Canva can host a simple one-page site for free if none of the others feel right.<\/p>\n\n\n\n<p><strong>Do I need an author website before I&#8217;m published?<\/strong> Yes. Building your site early, even a simple one, gives you time to practice describing yourself and your work before anyone&#8217;s actually looking. It also means you&#8217;re not starting from zero the moment your book comes out.<\/p>\n\n\n\n<p><strong>Do I still need my own site if my publisher already has a page for me?<\/strong> Yes. A publisher page is shared across hundreds of authors and usually looks it. Your own site gives you full creative control, lets you own the relationship with your readers directly, and doesn&#8217;t disappear if you ever switch publishers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Helpful Resources for Printing<\/h2>\n\n\n\n<p>Not sure how to get your file print-ready? Use our\u00a0<strong><a href=\"https:\/\/www.printingcenterusa.com\/online-design-tools\">free online design tool<\/a><\/strong>,\u00a0<strong><a href=\"https:\/\/www.printingcenterusa.com\/free-templates\">download a free Adobe template<\/a><\/strong>, submit your file for a\u00a0<strong><a href=\"https:\/\/www.printingcenterusa.com\/free_file_review.php?sb=42793875506f2f65447073746b717173377031344d413d3d\">free file review<\/a><\/strong>, or connect with a professional through our\u00a0<strong><a href=\"https:\/\/www.printingcenterusa.com\/services\/find-a-designer\">Find a Designer service<\/a><\/strong>. However you like to work, we have an option that fits. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Book Options\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/pasnSMofn7A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Explore author printing options at\u00a0<strong><a href=\"https:\/\/www.printingcenterusa.com\/products\">PrintingCenterUSA<\/a><\/strong>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Print Your Book Today!<\/h2>\n\n\n\n<p>Self-publishing a book is one of the most rewarding things you can do as a creator, an entrepreneur, or a storyteller. The process takes work, but every step is an investment in yourself.\u00a0<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.printingcenterusa.com\/\">PrintingCenterUSA<\/a>\u00a0<\/strong>has helped thousands of individuals and businesses bring their books to life with professional quality printing, fast turnaround, and a team that actually cares about how your project turns out. Whether you are printing 25 copies for a local launch or 25,000 for a national campaign, we are ready to help you get it done right. Let us help you put it there\u00a0<strong><a href=\"https:\/\/www.printingcenterusa.com\/products\">today<\/a><\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You did it! Your first book has been released, which is one of the most exciting things to happen to a self-published author. Now it&#8217;s time to get started on your marketing strategy. Let&#8217;s start with where people actually go to find you. They read the book and they absolutely loved it, but where can they find out more about you, see your upcoming releases, and keep up with anything else regarding the book? Somewhere that&#8217;s all yours? That&#8217;s where an author website comes into play. It&#8217;s one of the pieces of book marketing you can fully control and tell your full story. Here are the essentials on how to build one. Looking to print your books? Get a instant quote here. What is an Author Website? An author website is just as it sounds. It&#8217;s a website dedicated to you, so your readers can find your books, learn about who you are, keep up with the work of yours they love, and stay in the loop on all your events and potential new releases. When readers search up your name, you want your website to pop up first so you can control the narrative and give them one place to go to stay up to date with what&#8217;s going on. It also provides publishers and media a way to reach out to you directly. When you&#8217;re self-published, you might not have a marketing team doing this part for you. This adds a level of professionalism and credibility Did you know studies have shown that 75% of people judge a business&#8217;s credibility based on its website? How Much Does an Author Website Cost? A DIY website can range anywhere from $200 to $3,000 a year. That covers a domain, a hosting platform, and a subscription to a platform like WordPress, Squarespace, or Wix. For a custom site build from a professional team, this can range anywhere from $1,000 to $15,000, depending on how intricate and customized you want the site to be. Breaking down the cost: How to Buy a Website Domain How to buy a domain name: Don&#8217;t wander too far from your name. It&#8217;ll defeat the purpose, and people won&#8217;t be able to find your website as easily.A domain you own is way more credible to readers and anyone checking you out professionally than a free subdomain tagged onto a builder&#8217;s URL (for example, yourfirstnamelastname.wordpress.com). It&#8217;s small things like that that really feed into how seriously people take you as an author. It&#8217;s a small cost that pays off in the end. What is The Best Website Builder for Authors? Once you have your domain figured out, you need somewhere to actually build the site and for it to live on. There are three popular platforms that cover most of what authors need, and none of them require you to code. Builder Starting Price Free Domain Best For WordPress $4\/MO Included with paid plans Full customization with the most flexibility long term Squarespace $16\/MO First Year Free Authors who want built-in commerce Wix $17\/MO First Year free with combo plans and up Fastest drag-and-drop setup WordPress powers around 41% of all websites on the internet! If you&#8217;re not sure where to start, WordPress is the safest bet. If you enter the platform and it looks intimidating, try starting with a plugin like Elementor, which adds drag-and-drop design, so you don&#8217;t have to touch any line of code. Don&#8217;t forget Canva as an easier alternative if none of these feel right. Canva hosts sites for free, and if you&#8217;re already in the platform, it&#8217;s fast and there&#8217;s no learning curve. It can&#8217;t handle any SEO or blog structure the way the other platforms can, but it&#8217;s a starting point. Gather Your Content First It can be super exciting to want to jump in head first and find cute templates to start on your website design. But, to save you headaches in the end and not ruin your momentum, it&#8217;s important to outline exactly what you need so you can go page by page in a steady process. Here&#8217;s what to have ready for your website design. What Should I Put on My Author Website? An author website, at minimum, should have a homepage, an about page, books page, and a contact page. A blog and newsletter are popular add-ons if you can keep up with them. What Goes on an Author Website Homepage? An author&#8217;s website homepage can lead with your latest book or a photo of yourself, it&#8217;s a personal preference, and it usually comes down to genre. If you want to show the book first, show the cover with a clear call to action like &#8220;Buy now&#8221; or &#8220;Learn more,&#8221; with the short bio underneath linking to the full version on your About page. If you&#8217;d rather start with a photo, that works well if your story has a bigger impact than the title. Use a high-quality photo. It can be a photo you genuinely like rather than one of the classic formal ones you typically see. Just make sure to include a few short lines about who you are, and then put your latest book right underneath it. Whatever path you take, include one or two reviews if you have them. Overall, keep the design simple and use one color palette and fonts that are easy to read. Make sure the design works well on a phone too, since that&#8217;s most likely where most of your traffic will come from. The homepage is the first thing a visitor sees, so make sure it&#8217;s enticing and aesthetically pleasing to look at. What Goes on an Author Website About Page? Your About page should answer: Start with something short and punchy before you get into the biography. Share what got you into writing and let your personality come through: a pet, a hobby, whatever makes you you, and keep it relevant to your genre. Mention any awards or credentials worth sharing. (This matters even more if you write [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":19066,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","h5ap_radio_sources":[],"footnotes":""},"categories":[108,147,126],"tags":[328,155,145],"class_list":["post-12814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books","category-marketing","category-self-publishing","tag-author-tips","tag-marketing","tag-self-publishing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build an Author Website - PrintingCenterUSA<\/title>\n<meta name=\"description\" content=\"Learn author website best practices to showcase your books, connect with readers, and enhance your marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.printingcenterusa.com\/blog\/author-website-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build an Author Website - PrintingCenterUSA\" \/>\n<meta property=\"og:description\" content=\"Learn author website best practices to showcase your books, connect with readers, and enhance your marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.printingcenterusa.com\/blog\/author-website-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"PrintingCenterUSA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Printcenterusa\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-09T19:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T13:14:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2026\/09\/Blog-Refresh-Header-Images-89.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"451\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Olivia Gray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@printcenterusa\" \/>\n<meta name=\"twitter:site\" content=\"@printcenterusa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Olivia Gray\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/author-website-best-practices\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/author-website-best-practices\\\/\"},\"author\":{\"name\":\"Olivia Gray\",\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/#\\\/schema\\\/person\\\/9fc047e5c95e12ea777550c6057a71ac\"},\"headline\":\"How to Build an Author Website\",\"datePublished\":\"2026-09-09T19:30:00+00:00\",\"dateModified\":\"2026-09-10T13:14:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/author-website-best-practices\\\/\"},\"wordCount\":3014,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/author-website-best-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Blog-Refresh-Header-Images-89.png\",\"keywords\":[\"Author tips\",\"marketing\",\"self publishing\"],\"articleSection\":[\"Books\",\"Marketing\",\"Self Publishing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/author-website-best-practices\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/author-website-best-practices\\\/\",\"url\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/author-website-best-practices\\\/\",\"name\":\"How to Build an Author Website - 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