{"id":14035,"date":"2025-03-25T11:06:02","date_gmt":"2025-03-25T17:06:02","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/?p=14035"},"modified":"2025-03-25T11:08:57","modified_gmt":"2025-03-25T17:08:57","slug":"behind-the-print-birthsmarter","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/behind-the-print-birthsmarter\/","title":{"rendered":"Behind The Print: The Pregnant Opportunity"},"content":{"rendered":"\n<p>Welcome to the latest episode of <em><strong>Behind The Print<\/strong><\/em>, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode, I sit down with <strong>Ashley Brichter, founder of <em>Birthsmarter<\/em><\/strong>, to discuss how innovative, evidence-based childbirth education is transforming the way parents prepare for birth. We\u2019ll explore Ashley\u2019s passion for reshaping traditional prenatal learning, her experience in the industry, and how print materials play a crucial role in educating expectant parents. From informative workbooks to essential resource guides, <em>Birthsmarter<\/em> is using print to create tangible, trusted tools that support parents every step of the way.<\/p>\n\n\n\n<p>Below, you&#8217;ll find the <strong>transcript of our conversation<\/strong>, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the <strong>video<\/strong> attached below.<\/p>\n\n\n\n<p><em><strong>8-minute read<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-bf424ed1a9ab3a01fcae453d0bb09823\" style=\"font-size:18px\"><strong><em>\u200b\u201cI hate Instagram. I want to hold this magazine, this little booklet in my hands and know that these are other vetted practitioners in the community.\u201d<\/em> Ashley Brichter, Founder &amp; CEO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind The Print with BirthSmarter\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/NPuCbp18dHU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts from Behind The Print with Ashley Brichter, Founder &amp; CEO of Birthsmarter<\/h2>\n\n\n\n<p><strong>Welcome back to Behind The Print podcast<\/strong>, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.<\/p>\n\n\n\n<p><strong>Today&#8217;s episode is <em>The Pregnant Opportunity<\/em><\/strong>, where we explore how reimagined childbirth education is shaping the next generation of parents and birth professionals. Our guest is a <strong>birth worker, educator, speaker, and consultant<\/strong>. She\u2019s also the <strong>founder and CEO of <em>Birthsmarter<\/em><\/strong>. Joining us today is <strong>Ashley Brichter<\/strong>.<\/p>\n\n\n\n<p><strong>Ashley Brichter:<\/strong> Hi!<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Hey, Ashley. How\u2019s it going?<\/p>\n\n\n\n<p><strong>Ashley Brichter:<\/strong> It\u2019s going great. Thanks so much for having me.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> I\u2019m so glad to have you on the show.<\/p>\n\n\n\n<p><strong>Ashley Brichter:<\/strong> Yeah, it\u2019s a pleasure to be here.<\/p>\n\n\n\n<p>   <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-Covers-1024x683.jpg\" alt=\"\" class=\"wp-image-14036\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-Covers-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-Covers-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-Covers-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-Covers.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-9eb47078f5634b67a08a6a1856e40d75\" style=\"font-size:18px\"><strong><em>\u200b\u201cWe don\u2019t want there to be garbage. We only work with people who we really trust to be delivering the best in class. And we don\u2019t want anything wasteful, so print has to be intentional.\u201d<\/em><strong> Ashley Brichter, Founder &amp; CEO<\/strong><\/strong><\/p>\n\n\n\n<p><strong>Ashley Brichter:<\/strong> I don\u2019t know if we talked about this in our exchange, but my uncle was in the printing business for years and years, and it\u2019s actually very thrilling for me to step into the print space in addition to the totally separate work we do with childbirth education and supporting new parents. I actually really love printing as an industry.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s awesome! So, you\u2019re passing the family baton down in printing?<\/p>\n\n\n\n<p><strong>Ashley Brichter:<\/strong> Absolutely. I called my cousin right away, who inherited the business, and I was like, &#8220;The printing company wants to have me on their podcast.&#8221; And he was like, &#8220;That\u2019s so cool!&#8221; Yeah, we\u2019re all very giddy about it.<\/p>\n\n\n\n<p>   <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-Guide-3-Spread-1024x683.jpg\" alt=\"\" class=\"wp-image-14038\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-Guide-3-Spread-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-Guide-3-Spread-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-Guide-3-Spread-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-Guide-3-Spread-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-Guide-3-Spread-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-Guide-3-Spread-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>  <\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s awesome. We\u2019re so excited to have you here. But I just have to know\u2014what inspired you to start <em>Birthsmarter<\/em>?<\/p>\n\n\n\n<p><strong>Ashley Brichter:<\/strong> So many things! Starting <em>Birthsmarter<\/em> really feels like a crystallization of the work I was doing in many different areas of my life. I\u2019ve known for a very long time, since I was, like, three, four, five years old\u2014that I was going to be a teacher in some capacity. I love the world of education. Thinking about how people learn and remember things is fascinating to me.<\/p>\n\n\n\n<p>I have always had a way with words, and I\u2019m dynamic in front of a room. I really thought I was going to be in an elementary school or middle school classroom. I went to school and got a degree in <strong>secondary social studies education<\/strong>. Then, as luck would have it, I went on this journey that so many people do in their young adulthood. I couldn\u2019t get a job at a school I was passionate about, budget cuts, hiring freezes, and so I pivoted.<\/p>\n\n\n\n<p class=\"has-pale-ocean-gradient-background has-background\"><strong><em>\u201cWe have really awesome workbooks that we print. And we, again, printed material, right? People get a pencil. There are colored pencils in our classes. They&#8217;re coloring in little coloring pages. And it&#8217;s like super, super tangible.\u201d <\/em>Ashley Brichter, Founder &amp; CEO<\/strong><\/p>\n\n\n\n<p>I come from an <strong>entrepreneurial family<\/strong>. My uncle owned a printing business, my mom and aunt ran various businesses. So I started nannying and catering, and that turned into <strong>working as a personal assistant<\/strong>. Eventually, I branded my work as <em>Managing Overwhelming Moments<\/em>, helping high-impact women in New York City during major life transitions. Moving, divorce, renovations, new jobs, you name it. That role eventually brought me into homes where people were having <strong>babies<\/strong>.<\/p>\n\n\n\n<p>   <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-3-Stack-1024x683.jpg\" alt=\"\" class=\"wp-image-14039\" style=\"object-fit:cover;width:840px;height:500px\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-3-Stack-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-3-Stack-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-3-Stack-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-3-Stack-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-3-Stack-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-3-Stack-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>   <\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> So you got pulled into the birth world?<\/p>\n\n\n\n<p><strong>Ashley Brichter:<\/strong> Exactly! I was around new parents and wanted to be more helpful, so I did a <strong>postpartum doula training<\/strong>, a three-day course, and honestly, I think everyone should take it. It\u2019s about supporting your community and learning how to show up for new parents. I left that training realizing I <strong>knew nothing about breastfeeding<\/strong>, so I became a <strong>lactation counselor<\/strong>. Then I realized I <strong>knew nothing about birth<\/strong>, so I became a <strong>birth doula<\/strong>.<\/p>\n\n\n\n<p>One thing led to another, and I took a <strong>continuing education class<\/strong> to become a better birth doula. That was when I found out <strong>people could teach childbirth education as a profession<\/strong>. I sat in that class and thought, <em>Wait a minute, this is what I know how to do!<\/em> Teaching groups? Breaking down complex information? That\u2019s my thing! And from there, I dove headfirst into <strong>rethinking how birth education is taught<\/strong>.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s an incredible journey. So who is <em>Birthsmarter<\/em> designed to serve?<\/p>\n\n\n\n<p><strong>Ashley Brichter:<\/strong> Our core audience is <strong>expectant parents<\/strong>, primarily in their <strong>third trimester<\/strong>. We mostly teach people having their <strong>first baby<\/strong>, but over the last few years, more parents expecting their <strong>second or third baby<\/strong> are coming to us, realizing they want to try again with a different approach.<\/p>\n\n\n\n<p>We welcome <strong>all types of families<\/strong> from single parents to LGBTQ+ parents, surrogates, and even adoptive parents. One thing that really <strong>sets us apart<\/strong> is that we\u2019re just as <strong>engaging for the birth partner<\/strong> as we are for the birthing parent. I\u2019m actually <strong>best at teaching expectant dads<\/strong>! We also have <strong>queer educators on our team<\/strong>, so we\u2019re able to create spaces that feel safe and inclusive for all types of families.<\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-451b566c0f9db09fafead39822bd7a4e\" style=\"font-size:18px\"><strong><em>\u201cWe created the Birthsmarter resource guide. It\u2019s all things you need to know from pregnancy to parenting. It\u2019s essentially like a Yellow Pages for all the resources in a local community.\u201d<\/em> Ashley Brichter, Founder &amp; CEO<\/strong><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s amazing. And what makes <em>Birthsmarter<\/em> different from other childbirth education providers?<\/p>\n\n\n\n<p><strong>Ashley Brichter:<\/strong> We embrace <strong>the nuance of birth<\/strong>. A lot of childbirth education operates in <strong>black and white thinking<\/strong>, natural vs. medicated birth, hospital vs. home birth. It creates judgment and unrealistic expectations.<\/p>\n\n\n\n<p>We say, <em>Hey, birth is unpredictable. Here\u2019s how to prepare for different scenarios while staying empowered.<\/em> You can have an <strong>amazing, transformative birth experience<\/strong> whether it\u2019s <strong>unmedicated, with an epidural, an induction, or a C-section<\/strong>. Our goal is to <strong>educate without judgment<\/strong> so people feel prepared no matter what unfolds.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s such a refreshing approach. Can you tell me about how <em>Birthsmarter<\/em> incorporates print marketing?<\/p>\n\n\n\n<p><strong>Ashley Brichter:<\/strong> Print is <strong>huge<\/strong> for us. Pregnancy and parenting can be <strong>overwhelming<\/strong>, and we want to provide <strong>physical resources<\/strong> parents can reference without doom-scrolling at 2 AM.<\/p>\n\n\n\n<p>We print: <br>\u2705 <strong>Flyers &amp; rack cards<\/strong> for birth professionals to share with clients <br>\u2705 <strong>Workbooks &amp; hospital packing lists<\/strong> parents can hold onto <br>\u2705 <strong>A resource guide<\/strong> that acts like a local \u201cYellow Pages\u201d for pregnancy &amp; parenting services<\/p>\n\n\n\n<p>It\u2019s intentional, we want our materials to be <strong>useful and long-lasting<\/strong>, not just tossed in the trash. We believe <strong>print marketing builds trust<\/strong> in a way digital ads simply can\u2019t.<\/p>\n\n\n\n<p>  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-Guide-2-Spread-1024x683.jpg\" alt=\"\" class=\"wp-image-14040\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-Guide-2-Spread-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-Guide-2-Spread-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-Guide-2-Spread-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-Guide-2-Spread-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-Guide-2-Spread-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-Guide-2-Spread-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>   <\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s such a smart strategy. So what\u2019s next for <em>Birthsmarter<\/em>?<\/p>\n\n\n\n<p><strong>Ashley Brichter:<\/strong> We have <strong>big goals<\/strong>! Our biggest push right now is to become <strong>the first and only childbirth education class covered by major insurance providers<\/strong>. Right now, <strong>childbirth education is NOT covered<\/strong> by insurance in the U.S., and that needs to change.<\/p>\n\n\n\n<p>We also want to <strong>expand our in-person <a href=\"https:\/\/birthsmarter.com\/schedule\" target=\"_blank\" rel=\"noreferrer noopener\">classes <\/a>nationwide<\/strong> while maintaining our high-quality instruction. It\u2019s an exciting time for us!<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s amazing! Where can listeners connect with <em>Birthsmarter<\/em>?<\/p>\n\n\n\n<p><strong>Ashley Brichter:<\/strong> Visit <strong><a href=\"https:\/\/birthsmarter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BirthSmarter.com<\/a><\/strong> or follow us on <strong><a href=\"https:\/\/www.instagram.com\/birthsmarter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram @BirthSmarter<\/a><\/strong>. We\u2019re a small team, so if you reach out, you\u2019ll hear from a real person!<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Perfect! Listeners, be sure to check out <a href=\"https:\/\/birthsmarter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Birthsmarter<\/strong><\/a> and explore their evidence-based, judgment-free childbirth education.<\/p>\n\n\n\n<p>That\u2019s a wrap on another episode of <em>Behind The Print<\/em>. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.<\/p>\n\n\n\n<p>If you enjoyed today\u2019s episode, be sure to get your <strong><a href=\"https:\/\/www.printingcenterusa.com\/request-samples\">sample pack<\/a><\/strong> today from <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">PrintingCenterUSA.com<\/a><\/strong> and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there\u2019s always more to discover behind the print.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Bringing Knowledge to Life!<\/h2>\n\n\n\n<p>From evidence-based education to innovative support, Ashley Brichter from <em>Birthsmarter<\/em> is revolutionizing childbirth preparation with inclusive, judgment-free resources for growing families. Her approach blends science, real-world experience, and compassionate teaching to help expectant parents feel confident and informed. For Ashley, we have been a trusted partner in crafting high-quality printed materials that support her mission. Whether it\u2019s educational guides, resource booklets, or custom marketing materials, you can elevate your brand with professional printing. <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">Order today<\/a><\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode, I sit down with Ashley Brichter, founder of Birthsmarter, to discuss how innovative, evidence-based childbirth education is transforming the way parents prepare for birth. We\u2019ll explore Ashley\u2019s passion for reshaping traditional prenatal learning, her experience in the industry, and how print materials play a crucial role in educating expectant parents. From informative workbooks to essential resource guides, Birthsmarter is using print to create tangible, trusted tools that support parents every step of the way. Below, you&#8217;ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below. 8-minute read \u200b\u201cI hate Instagram. I want to hold this magazine, this little booklet in my hands and know that these are other vetted practitioners in the community.\u201d Ashley Brichter, Founder &amp; CEO Transcripts from Behind The Print with Ashley Brichter, Founder &amp; CEO of Birthsmarter Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print. Today&#8217;s episode is The Pregnant Opportunity, where we explore how reimagined childbirth education is shaping the next generation of parents and birth professionals. Our guest is a birth worker, educator, speaker, and consultant. She\u2019s also the founder and CEO of Birthsmarter. Joining us today is Ashley Brichter. Ashley Brichter: Hi! Zoe Fisher: Hey, Ashley. How\u2019s it going? Ashley Brichter: It\u2019s going great. Thanks so much for having me. Zoe Fisher: I\u2019m so glad to have you on the show. Ashley Brichter: Yeah, it\u2019s a pleasure to be here. \u200b\u201cWe don\u2019t want there to be garbage. We only work with people who we really trust to be delivering the best in class. And we don\u2019t want anything wasteful, so print has to be intentional.\u201d Ashley Brichter, Founder &amp; CEO Ashley Brichter: I don\u2019t know if we talked about this in our exchange, but my uncle was in the printing business for years and years, and it\u2019s actually very thrilling for me to step into the print space in addition to the totally separate work we do with childbirth education and supporting new parents. I actually really love printing as an industry. Zoe Fisher: That\u2019s awesome! So, you\u2019re passing the family baton down in printing? Ashley Brichter: Absolutely. I called my cousin right away, who inherited the business, and I was like, &#8220;The printing company wants to have me on their podcast.&#8221; And he was like, &#8220;That\u2019s so cool!&#8221; Yeah, we\u2019re all very giddy about it. Zoe Fisher: That\u2019s awesome. We\u2019re so excited to have you here. But I just have to know\u2014what inspired you to start Birthsmarter? Ashley Brichter: So many things! Starting Birthsmarter really feels like a crystallization of the work I was doing in many different areas of my life. I\u2019ve known for a very long time, since I was, like, three, four, five years old\u2014that I was going to be a teacher in some capacity. I love the world of education. Thinking about how people learn and remember things is fascinating to me. I have always had a way with words, and I\u2019m dynamic in front of a room. I really thought I was going to be in an elementary school or middle school classroom. I went to school and got a degree in secondary social studies education. Then, as luck would have it, I went on this journey that so many people do in their young adulthood. I couldn\u2019t get a job at a school I was passionate about, budget cuts, hiring freezes, and so I pivoted. \u201cWe have really awesome workbooks that we print. And we, again, printed material, right? People get a pencil. There are colored pencils in our classes. They&#8217;re coloring in little coloring pages. And it&#8217;s like super, super tangible.\u201d Ashley Brichter, Founder &amp; CEO I come from an entrepreneurial family. My uncle owned a printing business, my mom and aunt ran various businesses. So I started nannying and catering, and that turned into working as a personal assistant. Eventually, I branded my work as Managing Overwhelming Moments, helping high-impact women in New York City during major life transitions. Moving, divorce, renovations, new jobs, you name it. That role eventually brought me into homes where people were having babies. Zoe Fisher: So you got pulled into the birth world? Ashley Brichter: Exactly! I was around new parents and wanted to be more helpful, so I did a postpartum doula training, a three-day course, and honestly, I think everyone should take it. It\u2019s about supporting your community and learning how to show up for new parents. I left that training realizing I knew nothing about breastfeeding, so I became a lactation counselor. Then I realized I knew nothing about birth, so I became a birth doula. One thing led to another, and I took a continuing education class to become a better birth doula. That was when I found out people could teach childbirth education as a profession. I sat in that class and thought, Wait a minute, this is what I know how to do! Teaching groups? Breaking down complex information? That\u2019s my thing! And from there, I dove headfirst into rethinking how birth education is taught. Zoe Fisher: That\u2019s an incredible journey. So who is Birthsmarter designed to serve? Ashley Brichter: Our core audience is expectant parents, primarily in their third trimester. We mostly teach people having their first baby, but over the last few years, more parents expecting their second or third baby are coming to us, realizing they want to try again with a different approach. We welcome all types of families from single parents to LGBTQ+ parents, surrogates, and even adoptive [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":14043,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","h5ap_radio_sources":[],"footnotes":""},"categories":[330,139,331],"tags":[],"class_list":["post-14035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-print","category-catalogs","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behind The Print: The Pregnant Opportunity - PrintingCenterUSA<\/title>\n<meta name=\"description\" content=\"Ashley Brichter of Birthsmarter shares how print and evidence-based education are transforming childbirth prep for modern families.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.printingcenterusa.com\/blog\/behind-the-print-birthsmarter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind The Print: The Pregnant Opportunity - 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