{"id":14074,"date":"2025-04-10T11:52:52","date_gmt":"2025-04-10T17:52:52","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/?p=14074"},"modified":"2025-04-10T11:52:53","modified_gmt":"2025-04-10T17:52:53","slug":"behind-the-print-decocrete-supply","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/behind-the-print-decocrete-supply\/","title":{"rendered":"Behind The Print: Building Strong Foundations with DecoCrete Supply"},"content":{"rendered":"\n<p>Welcome to the latest episode of <em><strong>Behind The Print<\/strong><\/em>, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode, I sit down with <strong>Jeff Hershberger<\/strong>, <strong>Training Lead at DecoCrete Supply<\/strong>, to explore the world of decorative concrete and how education, innovation, and print marketing are transforming the industry. We\u2019ll dive into Jeff\u2019s journey in concrete training, the importance of hands-on education for contractors, and how DecoCrete Supply uses print to provide essential resources that help professionals succeed. From training manuals to product catalogs, Jeff shares how print plays a critical role in bridging the gap between suppliers and contractors in this ever-evolving field.<\/p>\n\n\n\n<p>Below, you&#8217;ll find the <strong>transcript of our conversation<\/strong>, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the <strong>video<\/strong> attached below.<\/p>\n\n\n\n<p><em><strong>7-minute read<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-287d9c3011939d25b97cee81c2678b30\" style=\"font-size:18px\"><strong><em>\u201cWe print brochures that contractors can take to their customers. They can flip through, pick a pattern they like, and choose the colors they want\u2014it makes the sales process easier and more interactive.\u201d<\/em><\/strong> <strong>Jeff Hershberger, Training Lead<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind The Print with DecoCrete Supply\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/YDAMBguZjVA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts from Behind The Print with Training Lead of DecoCrete Supply, Jeff Hershberger<\/h2>\n\n\n\n<p><strong>Welcome back to Behind The Print podcast<\/strong>, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.<\/p>\n\n\n\n<p><strong>Today&#8217;s episode is <em>Building Strong Foundations with DecoCrete Supply<\/em><\/strong>, and I\u2019m here today with <strong>Jeff Hershberger, Training Lead at DecoCrete Supply<\/strong>.<\/p>\n\n\n\n<p><strong>Jeff Hershberger:<\/strong> Hey, thanks for having me!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-3-1024x683.jpg\" alt=\"\" class=\"wp-image-14079\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-3-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-3-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-3-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-3-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-3-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-3-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> We\u2019re excited to have you here! So, let\u2019s start at the beginning\u2014what inspired you to start <em>DecoCrete Supply<\/em>?<\/p>\n\n\n\n<p><strong>Jeff Hershberger:<\/strong> Well, like a lot of business owners, it all started with a need. I was working as a contractor, and I was constantly struggling to find <strong>high-quality decorative concrete products<\/strong>. Either the products weren\u2019t available locally, or the suppliers didn\u2019t have the technical knowledge to help me troubleshoot issues. That\u2019s when I saw an opportunity.<\/p>\n\n\n\n<p>I thought, <em>What if there was a supplier that not only carried great products but also focused on education and customer support?<\/em> And that\u2019s how <em>DecoCrete Supply<\/em> was born. I wanted to create a company that was more than just a store. We\u2019re here to help contractors succeed.<\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-43d1af5e224ef3fa320bd05194976cac\" style=\"font-size:18px\"><strong><em>\u200b\u200b\u201cWe\u2019re big enough to get you what you need, but we\u2019re still small enough to care about your every need. And we\u2019re small enough to offer one-on-one support, which is hard to find these days.\u201d<\/em><\/strong> <strong>Jeff Hershberger, Training Lea<\/strong>d\u200b\u200b<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s awesome. So who is your primary customer base?<\/p>\n\n\n\n<p><strong>Jeff Hershberger:<\/strong> Our main customers are <strong>contractors, builders, and DIYers<\/strong> who want to elevate their concrete work. Whether they\u2019re creating <strong>stamped patios, decorative overlays, epoxy coatings, or polished concrete floors<\/strong>, we provide the materials and knowledge they need to <strong>get the job done right<\/strong>.<\/p>\n\n\n\n<p>We also work with <strong>architects and designers<\/strong> who want to integrate <strong>decorative concrete into their projects<\/strong>. The industry is constantly evolving, and we help professionals stay ahead by offering <strong>training, technical support, and innovative products<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-2-1024x683.jpg\" alt=\"\" class=\"wp-image-14080\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-2-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-2-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-2-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-2.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s such a great approach. What makes <em>DecoCrete Supply<\/em> stand out from other suppliers?<\/p>\n\n\n\n<p><strong>Jeff Hershberger:<\/strong> A few things, actually! First, we\u2019re <strong>education-focused<\/strong>. We don\u2019t just sell products\u2014we teach contractors how to use them effectively. We host <strong>hands-on training events, workshops, and online tutorials<\/strong> to make sure our customers feel confident in what they\u2019re doing.<\/p>\n\n\n\n<p>Second, we offer <strong>top-tier customer support<\/strong>. If a contractor calls us with a problem on-site, we\u2019re here to troubleshoot with them. We know that time is money, and the faster they get their answers, the better their project will turn out.<\/p>\n\n\n\n<p>And finally, we carry <strong>some of the best decorative concrete products available<\/strong>. We carefully select materials that we know work because we\u2019ve used them ourselves.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s amazing. You mentioned training events\u2014how important is hands-on education in your industry?<\/p>\n\n\n\n<p><strong>Jeff Hershberger:<\/strong> Oh, it\u2019s huge! Decorative concrete isn\u2019t something you can just <strong>learn from a book<\/strong>. You have to <strong>see it, feel it, and work with it<\/strong> to truly understand how the materials behave. That\u2019s why we host <strong>training sessions and demonstrations<\/strong>.<\/p>\n\n\n\n<p>We bring in <strong>industry experts<\/strong> to teach best practices, showcase new techniques, and help contractors level up their skills. It\u2019s not just about selling products\u2014it\u2019s about creating a community where people can grow and succeed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-3-5-1024x683.jpg\" alt=\"\" class=\"wp-image-14081\" style=\"object-fit:cover;width:840px;height:500px\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-3-5-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-3-5-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-3-5-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-3-5.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That makes a lot of sense. How does print marketing play a role in your business?<\/p>\n\n\n\n<p><strong>Jeff Hershberger:<\/strong> Print is <strong>huge<\/strong> for us. Contractors are <strong>hands-on people<\/strong>, and they like having <strong>physical resources<\/strong> they can reference on the job. <\/p>\n\n\n\n<p>We print:<br>\u2705 <strong>Product catalogs<\/strong> that list all of our available materials and tools.<br>\u2705 <strong>Training manuals<\/strong> with step-by-step guides on using our products.<br>\u2705 <strong>Flyers &amp; brochures<\/strong> for in-store promotions and new product launches.<br>\u2705 <strong>Technical data sheets<\/strong> so contractors can quickly find specs and application instructions.<\/p>\n\n\n\n<p>Plus, when we attend <strong>trade shows and industry events<\/strong>, printed materials give people something tangible to take home. A digital ad might get scrolled past, but a well-designed <strong>brochure or catalog<\/strong> sticks around.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-1ccb6dc250c702ce4402ddaa6b03413e\" style=\"font-size:18px\"><strong><em>\u200b\u200b\u201cWe really try to help people network with each other as well. The cool thing about the decorative part of the concrete industry is that everybody is very willing to network with each other. You don\u2019t see a lot of competition.\u201d<\/em><\/strong> <strong>Jeff Hershberger, Training Lea<\/strong>d\u200b\u200b\u200b<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-4-1024x683.jpg\" alt=\"\" class=\"wp-image-14083\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-4-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-4-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-4-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-4-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-4-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-4-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s a great point. What are some of the biggest challenges in your industry today?<\/p>\n\n\n\n<p><strong>Jeff Hershberger:<\/strong> One of the biggest challenges is <strong>education and misinformation<\/strong>. Decorative concrete is an <strong>art and a science<\/strong>, and there\u2019s a lot of bad information out there. We work hard to <strong>educate customers<\/strong> so they can avoid common mistakes and achieve the best results.<\/p>\n\n\n\n<p>Another challenge is <strong>product availability and supply chain issues<\/strong>. Like many industries, we\u2019ve had to navigate shortages and delays. That\u2019s why we emphasize <strong>carrying reliable products<\/strong> and working closely with manufacturers to keep our inventory stocked.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-fcb4bd2530b7bcf1c6a52bb6d9fdf9a1\" style=\"font-size:18px\"><em><strong>\u201cWe use social media a lot, especially YouTube. Our goal is to keep the ball rolling by creating content that\u2019s helpful for contractors and makes DecoCrete a trusted name.\u201d<\/strong><\/em> <strong>Jeff Hershberger, Training Lea<\/strong>d\u200b\u200b\u200b<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Absolutely. What\u2019s next for <em>DecoCrete Supply<\/em>?<\/p>\n\n\n\n<p><strong>Jeff Hershberger:<\/strong> We\u2019re expanding! We\u2019re looking to open <strong>new locations<\/strong> to serve more contractors and offer even better support. We\u2019re also growing our <strong>online presence<\/strong> by creating more <strong>video tutorials, online courses, and downloadable resources<\/strong>.<\/p>\n\n\n\n<p>And, of course, we\u2019re always on the lookout for <strong>new and innovative products<\/strong> that help our customers create <strong>beautiful, long-lasting decorative concrete projects<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-6-3-1024x637.jpg\" alt=\"\" class=\"wp-image-14084\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-6-3-1024x637.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-6-3-300x187.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-6-3-768x478.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-6-3-1536x956.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-6-3-2048x1274.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-6-3-1170x728.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s so exciting! Where can our listeners connect with you?<\/p>\n\n\n\n<p><strong>Jeff Hershberger:<\/strong> You can find us online at <strong><a href=\"https:\/\/www.deco-cretesupply.com\/\">DecoCreteSupply.com<\/a><\/strong> and on <strong><a href=\"https:\/\/www.instagram.com\/decocrete_supply\/\">Instagram<\/a>, <a href=\"https:\/\/www.facebook.com\/decocretesupply\">Facebook<\/a>, <a href=\"http:\/\/www.tiktok.com\/@DecoCreteTV\">TikTok<\/a> and <a href=\"https:\/\/www.youtube.com\/user\/decocretesupply\">YouTube (@DecoCreteSupply)<\/a><\/strong>. We post <strong>tutorials, project showcases, and industry tips<\/strong> to help contractors stay informed and inspired.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-8c25d3f577d3204fc0a7d0f09d4111a2\" style=\"font-size:18px\"><strong><em>\u200b&#8221;The biggest thing we try to teach contractors is that the details matter. A small change in technique or product choice can make a huge difference in the final result. If you take the time to do things right, your work will stand out, and customers will notice.&#8221;<\/em><\/strong> <strong>Jeff Hershberger, Training Lea<\/strong>d\u200b\u200b<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Perfect! Listeners, be sure to check out <em><a href=\"https:\/\/www.deco-cretesupply.com\/\"><strong>DecoCrete <\/strong><\/a><\/em><strong><em><a href=\"https:\/\/www.deco-cretesupply.com\/\">Supply<\/a><\/em> <\/strong>for top-notch products, education, and support in the decorative concrete industry.<\/p>\n\n\n\n<p>That\u2019s a wrap on another episode of <strong><a href=\"http:\/\/www.youtube.com\/@printingcenterusa\/podcasts\">Behind The Print<\/a><\/strong>. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.<\/p>\n\n\n\n<p>If you enjoyed today\u2019s episode, be sure to get your <strong><a href=\"https:\/\/www.printingcenterusa.com\/request-samples\">sample pack<\/a><\/strong> today from <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">PrintingCenterUSA.com<\/a><\/strong> and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there\u2019s always more to discover behind the print.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Bringing Concrete Ideas to Life with Print!<\/h2>\n\n\n\n<p>From expert training to cutting-edge product solutions, Jeff Hershberger and <em>DecoCrete Supply<\/em> are shaping the future of decorative concrete by prioritizing education and innovation. Through hands-on workshops, high-quality materials, and trusted customer support, they are helping contractors achieve incredible results. Print remains a crucial tool in their mission\u2014whether through training guides, product catalogs, or marketing materials, DecoCrete Supply ensures that essential information is always within reach.<\/p>\n\n\n\n<p>Elevate your brand and streamline your projects with professional print solutions. <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">Order today<\/a><\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode, I sit down with Jeff Hershberger, Training Lead at DecoCrete Supply, to explore the world of decorative concrete and how education, innovation, and print marketing are transforming the industry. We\u2019ll dive into Jeff\u2019s journey in concrete training, the importance of hands-on education for contractors, and how DecoCrete Supply uses print to provide essential resources that help professionals succeed. From training manuals to product catalogs, Jeff shares how print plays a critical role in bridging the gap between suppliers and contractors in this ever-evolving field. Below, you&#8217;ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below. 7-minute read \u201cWe print brochures that contractors can take to their customers. They can flip through, pick a pattern they like, and choose the colors they want\u2014it makes the sales process easier and more interactive.\u201d Jeff Hershberger, Training Lead Transcripts from Behind The Print with Training Lead of DecoCrete Supply, Jeff Hershberger Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print. Today&#8217;s episode is Building Strong Foundations with DecoCrete Supply, and I\u2019m here today with Jeff Hershberger, Training Lead at DecoCrete Supply. Jeff Hershberger: Hey, thanks for having me! Zoe Fisher: We\u2019re excited to have you here! So, let\u2019s start at the beginning\u2014what inspired you to start DecoCrete Supply? Jeff Hershberger: Well, like a lot of business owners, it all started with a need. I was working as a contractor, and I was constantly struggling to find high-quality decorative concrete products. Either the products weren\u2019t available locally, or the suppliers didn\u2019t have the technical knowledge to help me troubleshoot issues. That\u2019s when I saw an opportunity. I thought, What if there was a supplier that not only carried great products but also focused on education and customer support? And that\u2019s how DecoCrete Supply was born. I wanted to create a company that was more than just a store. We\u2019re here to help contractors succeed. \u200b\u200b\u201cWe\u2019re big enough to get you what you need, but we\u2019re still small enough to care about your every need. And we\u2019re small enough to offer one-on-one support, which is hard to find these days.\u201d Jeff Hershberger, Training Lead\u200b\u200b Zoe Fisher: That\u2019s awesome. So who is your primary customer base? Jeff Hershberger: Our main customers are contractors, builders, and DIYers who want to elevate their concrete work. Whether they\u2019re creating stamped patios, decorative overlays, epoxy coatings, or polished concrete floors, we provide the materials and knowledge they need to get the job done right. We also work with architects and designers who want to integrate decorative concrete into their projects. The industry is constantly evolving, and we help professionals stay ahead by offering training, technical support, and innovative products. Zoe Fisher: That\u2019s such a great approach. What makes DecoCrete Supply stand out from other suppliers? Jeff Hershberger: A few things, actually! First, we\u2019re education-focused. We don\u2019t just sell products\u2014we teach contractors how to use them effectively. We host hands-on training events, workshops, and online tutorials to make sure our customers feel confident in what they\u2019re doing. Second, we offer top-tier customer support. If a contractor calls us with a problem on-site, we\u2019re here to troubleshoot with them. We know that time is money, and the faster they get their answers, the better their project will turn out. And finally, we carry some of the best decorative concrete products available. We carefully select materials that we know work because we\u2019ve used them ourselves. Zoe Fisher: That\u2019s amazing. You mentioned training events\u2014how important is hands-on education in your industry? Jeff Hershberger: Oh, it\u2019s huge! Decorative concrete isn\u2019t something you can just learn from a book. You have to see it, feel it, and work with it to truly understand how the materials behave. That\u2019s why we host training sessions and demonstrations. We bring in industry experts to teach best practices, showcase new techniques, and help contractors level up their skills. It\u2019s not just about selling products\u2014it\u2019s about creating a community where people can grow and succeed. Zoe Fisher: That makes a lot of sense. How does print marketing play a role in your business? Jeff Hershberger: Print is huge for us. Contractors are hands-on people, and they like having physical resources they can reference on the job. We print:\u2705 Product catalogs that list all of our available materials and tools.\u2705 Training manuals with step-by-step guides on using our products.\u2705 Flyers &amp; brochures for in-store promotions and new product launches.\u2705 Technical data sheets so contractors can quickly find specs and application instructions. Plus, when we attend trade shows and industry events, printed materials give people something tangible to take home. A digital ad might get scrolled past, but a well-designed brochure or catalog sticks around. \u200b\u200b\u201cWe really try to help people network with each other as well. The cool thing about the decorative part of the concrete industry is that everybody is very willing to network with each other. You don\u2019t see a lot of competition.\u201d Jeff Hershberger, Training Lead\u200b\u200b\u200b Zoe Fisher: That\u2019s a great point. What are some of the biggest challenges in your industry today? Jeff Hershberger: One of the biggest challenges is education and misinformation. Decorative concrete is an art and a science, and there\u2019s a lot of bad information out there. We work hard to educate customers so they can avoid common mistakes and achieve the best results. Another challenge is product availability and supply chain issues. Like many industries, we\u2019ve had to navigate shortages and delays. That\u2019s why we emphasize carrying reliable products and working closely with manufacturers to keep our [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":14078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","h5ap_radio_sources":[],"footnotes":""},"categories":[330,111,137,147,331],"tags":[],"class_list":["post-14074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-print","category-business","category-graphic-design","category-marketing","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behind The Print: Building Strong Foundations with DecoCrete Supply - 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