{"id":14107,"date":"2025-04-01T14:19:48","date_gmt":"2025-04-01T20:19:48","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/?p=14107"},"modified":"2025-04-01T14:19:49","modified_gmt":"2025-04-01T20:19:49","slug":"behind-the-print-ar-design-group-llc","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/behind-the-print-ar-design-group-llc\/","title":{"rendered":"Behind The Print: \u200aCreating Excitement &amp; Fun with AR Design Group LLC"},"content":{"rendered":"\n<p>Welcome to the latest episode of <em><strong>Behind The Print<\/strong><\/em>, where we share the creative stories of industry leaders shaping the world of professional printing. In this episode, I sit down with <strong>Archie Perleberg<\/strong>, founder of <strong>Living Cards USA<\/strong>, to explore how he\u2019s revolutionizing the greeting card industry by integrating <strong>augmented reality (AR) with print<\/strong>. With nearly five decades in the industry, Archie has seen firsthand how technology has reshaped customer engagement. We\u2019ll dive into the inspiration behind Living Cards, the challenges of introducing <strong>WebAR to print<\/strong>, and how interactive elements are transforming traditional marketing. From greeting cards to branded merchandise, Archie shares how <strong>print and AR work together<\/strong> to create memorable, high-impact experiences.<\/p>\n\n\n\n<p>Below, you&#8217;ll find the <strong>transcript of our conversation<\/strong>, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the <strong>video<\/strong> attached at the end of this post.<\/p>\n\n\n\n<p><em><strong>8-minute read<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background\" style=\"font-size:18px\"><strong><em>&#8220;I started in Florida, I didn\u2019t know anybody here in this area. And I went out to stores on the beach. I came up with a whole line of stickers with beach designs. I presented my product and everybody liked it because they haven&#8217;t seen anything like this.&#8221; \u200b<\/em>Archie Perleberg, Founder<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind The Print with AR Design Group LLC\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/q6YX_1JedvE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts from Behind The Print with AR Design Group LLC&#8217;s Founder, Archie Perleberg<\/h2>\n\n\n\n<p><strong>Welcome back to Behind the Print podcast<\/strong>, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.<\/p>\n\n\n\n<p>Today&#8217;s episode is <em>Creating Excitement &amp; Fun with AR Design Group LLC<\/em>, and I\u2019m here today with Owner and CEO of Living Cards USA, Archie Perleberg!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-6-1024x683.jpg\" alt=\"\" class=\"wp-image-14132\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-6-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-6-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-6-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-6-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-6-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-5-6-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Archie, it\u2019s so great to have you on! Let\u2019s start with the big question\u2014how did you first come up with the idea of combining <strong>AR (augmented reality) with print<\/strong>?<\/p>\n\n\n\n<p><strong>Archie Perleberg:<\/strong> Thanks for having me, Zoe! My background is in the <strong>greeting card industry<\/strong>. Over the years, I\u2019ve seen how digital advancements have changed how people interact with print, but I wanted to find a way to make print <strong>more engaging<\/strong> rather than replace it.<\/p>\n\n\n\n<p>When I learned about <strong>Web AR technology<\/strong>, I knew it could <strong>revolutionize the industry<\/strong>. Instead of a static greeting card or sticker, I could create something <strong>interactive<\/strong>\u2014where people could <strong>scan a QR code and see a 3D animation, message, or character pop up<\/strong> right on their phone. That was the moment I knew I had something special.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background\" style=\"font-size:18px\"><strong><em>&#8220;Trust your gut feeling. You need creativity in pricing, distribution, advertising, and promotion. A lot of people stop with a product, that\u2019s wrong.&#8221;<\/em><\/strong> <strong>Archie Perleberg, Founder<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s amazing! So how does it actually work?<\/p>\n\n\n\n<p><strong>Archie Perleberg:<\/strong> It\u2019s all powered by <strong>Web AR<\/strong>, which means <strong>no app is needed<\/strong>\u2014customers just <strong>scan a QR code<\/strong> on the print product, and it instantly opens a 3D animation in their browser.<\/p>\n\n\n\n<p>We started with <strong>AR greeting cards<\/strong>, where a video message could appear when scanned. Now, we\u2019ve expanded into <strong>stickers, postcards, and even large-format murals<\/strong>\u2014all with interactive AR elements.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"976\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-4-1024x976.jpg\" alt=\"\" class=\"wp-image-14133\" style=\"object-fit:contain;width:840px;height:500px\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-4-1024x976.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-4-300x286.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-4-768x732.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-4-1536x1464.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-4-1170x1115.jpg 1170w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-4-4.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Once you had this concept, how did you <strong>convince retailers to carry your AR-enhanced products<\/strong>?<\/p>\n\n\n\n<p><strong>Archie Perleberg:<\/strong> The best way to sell it was to <strong>let people experience it for themselves<\/strong>. I walked into stores, set up meetings, and handed them a product with a QR code. The moment they scanned it and saw <strong>a 3D animation appear<\/strong>, they were hooked!<\/p>\n\n\n\n<p>Now, my AR stickers are in over <strong>100 stores<\/strong>, and during peak seasons, we\u2019ve reached over <strong>100,000 customers<\/strong> with our interactive print products. It\u2019s been incredible seeing people get excited about AR and print working together.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background\" style=\"font-size:18px\"><strong><em>&#8220;AI is changing everything. Before, creativity was something that not many people could deliver. Now, creativity is not the problem anymore because you have endless designs. The challenge now is how to market your product.&#8221;\u200b <\/em>Archie Perleberg, Founder<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> You mentioned earlier that one of the biggest hurdles was <strong>educating customers<\/strong>. Can you talk more about that?<\/p>\n\n\n\n<p><strong>Archie Perleberg:<\/strong> Absolutely. The biggest challenge was that people assumed AR required <strong>a special app<\/strong>. Many didn\u2019t realize that <strong>WebAR makes scanning seamless<\/strong>\u2014just like opening a link.<\/p>\n\n\n\n<p>We tackled this by adding <strong>clear instructions on our packaging<\/strong> and even creating demo videos to show people how easy it is. Once they see how simple it is, they love it!<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s such a great point! Interactive print is still new for a lot of people, so <strong>making it intuitive is key<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-5-1024x683.jpg\" alt=\"\" class=\"wp-image-14134\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-5-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-5-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-5-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-5-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-5-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-1-5-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> So what\u2019s next for <strong>Living Cards USA<\/strong>?<\/p>\n\n\n\n<p><strong>Archie Perleberg:<\/strong> We\u2019re expanding into <strong>postcards, magnets, and custom merchandise<\/strong> for <strong>zoos, tourist destinations, and gift shops<\/strong>. Imagine visiting a national park, buying a postcard, scanning the QR code, and seeing a <strong>3D bear walking across the card<\/strong>!<\/p>\n\n\n\n<p>There\u2019s also huge potential for <strong>branding and marketing<\/strong>\u2014companies can use AR on <strong>business cards, packaging, and even direct mail<\/strong> to create unforgettable experiences.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-4-1024x683.jpg\" alt=\"\" class=\"wp-image-14135\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-4-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-4-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-4-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-4-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-4-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/03\/Mockup-2-4-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> I love that! Before we wrap up, where can people connect with you?<\/p>\n\n\n\n<p><strong>Archie Perleberg:<\/strong> They can email me at <strong><a>ARDesignGroupLLC@gmail.com<\/a><\/strong> or visit <strong><a href=\"https:\/\/livingcardsusa.com\/\">LivingCardsUSA.com<\/a><\/strong> to see our latest AR print products..<\/p>\n\n\n\n<p class=\"has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background\" style=\"font-size:18px\"><strong><em>&#8220;\u200aOn the one hand, everyone who is ignoring AI or thinks that their business will go on as usual, and that&#8217;s like 90 percent of people, they are the losers. Only the ones who really implemented AI in their work will be the winners, and you can become a winner in a few weeks.&#8221; <\/em>Archie Perleberg, Founder<\/strong><\/p>\n\n\n\n<p>That\u2019s a wrap on another episode of <em>Behind The Print<\/em>. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.<\/p>\n\n\n\n<p>If you enjoyed today\u2019s episode, be sure to get your <strong><a href=\"https:\/\/www.printingcenterusa.com\/request-samples\">sample pack<\/a><\/strong> today from <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">PrintingCenterUSA.com<\/a><\/strong> and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there\u2019s always more to discover behind the print.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Bring Your Vision to Life with Print!<\/h2>\n\n\n\n<p>From <strong>animated greeting cards to interactive brand experiences<\/strong>, <strong>Archie Perleberg<\/strong> is proving that <strong>print and augmented reality<\/strong> are a perfect match. His pioneering work at <strong>Living Cards USA<\/strong> is changing how we experience print, making it more engaging, memorable, and dynamic.<\/p>\n\n\n\n<p>Whether you\u2019re looking to add interactive elements to your brand, create AR-enhanced marketing materials, or explore the future of print, Printing Center USA is here to bring your ideas to life <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">Order today<\/a><\/strong>!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the latest episode of Behind The Print, where we share the creative stories of industry leaders shaping the world of professional printing. In this episode, I sit down with Archie Perleberg, founder of Living Cards USA, to explore how he\u2019s revolutionizing the greeting card industry by integrating augmented reality (AR) with print. With nearly five decades in the industry, Archie has seen firsthand how technology has reshaped customer engagement. We\u2019ll dive into the inspiration behind Living Cards, the challenges of introducing WebAR to print, and how interactive elements are transforming traditional marketing. From greeting cards to branded merchandise, Archie shares how print and AR work together to create memorable, high-impact experiences. Below, you&#8217;ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached at the end of this post. 8-minute read &#8220;I started in Florida, I didn\u2019t know anybody here in this area. And I went out to stores on the beach. I came up with a whole line of stickers with beach designs. I presented my product and everybody liked it because they haven&#8217;t seen anything like this.&#8221; \u200bArchie Perleberg, Founder Transcripts from Behind The Print with AR Design Group LLC&#8217;s Founder, Archie Perleberg Welcome back to Behind the Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print. Today&#8217;s episode is Creating Excitement &amp; Fun with AR Design Group LLC, and I\u2019m here today with Owner and CEO of Living Cards USA, Archie Perleberg! Zoe Fisher: Archie, it\u2019s so great to have you on! Let\u2019s start with the big question\u2014how did you first come up with the idea of combining AR (augmented reality) with print? Archie Perleberg: Thanks for having me, Zoe! My background is in the greeting card industry. Over the years, I\u2019ve seen how digital advancements have changed how people interact with print, but I wanted to find a way to make print more engaging rather than replace it. When I learned about Web AR technology, I knew it could revolutionize the industry. Instead of a static greeting card or sticker, I could create something interactive\u2014where people could scan a QR code and see a 3D animation, message, or character pop up right on their phone. That was the moment I knew I had something special. &#8220;Trust your gut feeling. You need creativity in pricing, distribution, advertising, and promotion. A lot of people stop with a product, that\u2019s wrong.&#8221; Archie Perleberg, Founder Zoe Fisher: That\u2019s amazing! So how does it actually work? Archie Perleberg: It\u2019s all powered by Web AR, which means no app is needed\u2014customers just scan a QR code on the print product, and it instantly opens a 3D animation in their browser. We started with AR greeting cards, where a video message could appear when scanned. Now, we\u2019ve expanded into stickers, postcards, and even large-format murals\u2014all with interactive AR elements. Zoe Fisher: Once you had this concept, how did you convince retailers to carry your AR-enhanced products? Archie Perleberg: The best way to sell it was to let people experience it for themselves. I walked into stores, set up meetings, and handed them a product with a QR code. The moment they scanned it and saw a 3D animation appear, they were hooked! Now, my AR stickers are in over 100 stores, and during peak seasons, we\u2019ve reached over 100,000 customers with our interactive print products. It\u2019s been incredible seeing people get excited about AR and print working together. &#8220;AI is changing everything. Before, creativity was something that not many people could deliver. Now, creativity is not the problem anymore because you have endless designs. The challenge now is how to market your product.&#8221;\u200b Archie Perleberg, Founder Zoe Fisher: You mentioned earlier that one of the biggest hurdles was educating customers. Can you talk more about that? Archie Perleberg: Absolutely. The biggest challenge was that people assumed AR required a special app. Many didn\u2019t realize that WebAR makes scanning seamless\u2014just like opening a link. We tackled this by adding clear instructions on our packaging and even creating demo videos to show people how easy it is. Once they see how simple it is, they love it! Zoe Fisher: That\u2019s such a great point! Interactive print is still new for a lot of people, so making it intuitive is key. Zoe Fisher: So what\u2019s next for Living Cards USA? Archie Perleberg: We\u2019re expanding into postcards, magnets, and custom merchandise for zoos, tourist destinations, and gift shops. Imagine visiting a national park, buying a postcard, scanning the QR code, and seeing a 3D bear walking across the card! There\u2019s also huge potential for branding and marketing\u2014companies can use AR on business cards, packaging, and even direct mail to create unforgettable experiences. Zoe Fisher: I love that! Before we wrap up, where can people connect with you? Archie Perleberg: They can email me at ARDesignGroupLLC@gmail.com or visit LivingCardsUSA.com to see our latest AR print products.. &#8220;\u200aOn the one hand, everyone who is ignoring AI or thinks that their business will go on as usual, and that&#8217;s like 90 percent of people, they are the losers. Only the ones who really implemented AI in their work will be the winners, and you can become a winner in a few weeks.&#8221; Archie Perleberg, Founder That\u2019s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out. If you enjoyed today\u2019s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":14109,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","h5ap_radio_sources":[],"footnotes":""},"categories":[330,181,331,207,92],"tags":[],"class_list":["post-14107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-print","category-greeting-cards","category-podcast","category-postcards","category-travel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behind The Print: \u200aCreating Excitement &amp; Fun with AR Design Group LLC - PrintingCenterUSA<\/title>\n<meta name=\"description\" content=\"Learn how to use AR when printing with expert Archie Perleberg&#039;s top tips for successful AR design and Printing!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.printingcenterusa.com\/blog\/behind-the-print-ar-design-group-llc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind The Print: \u200aCreating Excitement &amp; 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