{"id":14391,"date":"2025-06-04T15:42:49","date_gmt":"2025-06-04T21:42:49","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/?p=14391"},"modified":"2025-06-08T13:13:34","modified_gmt":"2025-06-08T19:13:34","slug":"behind-the-print-sok-it","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/behind-the-print-sok-it\/","title":{"rendered":"Behind The Print: The Sok-It Story"},"content":{"rendered":"\n<p>Welcome to the latest episode of <em><strong>Behind The Print<\/strong><\/em>, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode of <em>Behind The Print<\/em>, I chat with <strong>Kristal Narkiewicz, Customer Experience Manager at Sok-It<\/strong>. What started as a solution to iced coffee puddles has grown into a playful, functional brand known for its neoprene cup covers, lunch totes, and vibrant prints. We talk about product evolution, the power of print marketing, and how Sok-It built a loyal fanbase of &#8220;Sock Heads&#8221; by combining practicality with personality. Kristal shares insights on customer service, trend forecasting, and why going the extra mile matters.<\/p>\n\n\n\n<p>Below, you&#8217;ll find the <strong>transcript of our conversation<\/strong>, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the <strong>video<\/strong> attached below.<\/p>\n\n\n\n<p><em><strong>8-minute read<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-9e9e9c2ce9665243964ace455d4fa09c\" style=\"font-size:18px\"><strong><em>\u201cOur catalog feels more like a fashion catalog than a product booklet.\u201d <\/em>Kristal Narkiewicz, Experience Manager<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind The Print with SokIt\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/IgJz9E-sWp0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts from Behind The Print with Sok-It&#8217;s Customer Experience Manager, Kristal Narkiewicz<\/h2>\n\n\n\n<p><strong>Welcome back to Behind The Print podcast<\/strong>, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.<\/p>\n\n\n\n<p>Today\u2019s episode is <strong>The Sok-It Story<\/strong>. I\u2019m joined by <strong>Kristal Narkiewicz, Customer Experience Manager at Sok-It.<\/strong><\/p>\n\n\n\n<p><strong>Kristal Narkiewicz: <\/strong>Hey! Thanks for having me.<\/p>\n\n\n\n<p><strong>Zoe Fisher: <\/strong>So for someone discovering Sok-It for the first time, what do you do and what makes you different?<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> We make neoprene cup covers for cold drinks. We started with the JavaSok for iced coffee, and now we have versions for cans, bottles, and even lunch totes. Our lunch totes were created because most on the market don\u2019t keep food cold all day. We\u2019re all about solving cold drink problems with fun, fashionable neoprene designs.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-102d0c9df8c1fee96897a290b35fb5df\" style=\"font-size:18px\"><strong><em>\u201cOur Facebook group, Sock Heads, gives instant feedback\u2026 We\u2019ve scrapped designs based on their reactions and launched better ones.\u201d <\/em>Kristal Narkiewicz, Experience Manager<\/strong><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> You cover so many different use cases! I also love your printsthere are so many.<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> We\u2019ve created over 600 styles in the last eight years. We try to offer something for everyonesports fans, hobbyists, you name it. It\u2019s about giving people something that makes their daily drink experience better and more personal.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Tell me your story. How did you go from fan to Customer Experience Manager?<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> Sok-It was started by my uncle David, who\u2019s an iced coffee fanatic. He hated the puddles on his desk, so he created a cover to stop them. At first we had three colors, inspired by Dunkin\u2019. He\u2019d send me products in college, and I\u2019d give them out to friends. We could literally track sales based on where I was handing them out. It became a bit of a grassroots influencer role before that was a thing. Eventually, after years of input and product testing, he asked me to join the team full-time.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large wp-duotone-unset-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-4-2-1024x683.jpg\" alt=\"\" class=\"wp-image-14394\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-4-2-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-4-2-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-4-2-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-4-2-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-4-2-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-4-2-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s so cool. You\u2019ve really been with the brand since the beginning.<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> Definitely. Now I work across departmentscustomer service, wholesale, marketing, print selection, trend research. It\u2019s a small team, so we all wear a lot of hats.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Your product really works. I was surprised how long my drink stayed cold.<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> Same! I sip large iced coffees all day and still have ice hours later. They&#8217;re compact, travel-friendly, and even stadium-approved. My kids love them too. They\u2019re functional and fun.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> How do you come up with your print designs?<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> We\u2019re very trend-driven. I attend several wholesale markets a year and work with trend companies to forecast what\u2019s coming. We look for bold, crisp, seamless designs. We go through multiple rounds to get it right and pride ourselves on the print quality it\u2019s one way to spot us over the knock-offs.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Tell me about your printed marketing materials. How do you keep the vibe so strong?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-4-1024x673.jpg\" alt=\"\" class=\"wp-image-14395\" style=\"object-fit:cover;width:840px;height:500px\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-4-1024x673.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-4-300x197.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-4-768x505.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-4-1536x1009.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-4-2048x1346.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-4-1170x769.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s so thoughtful and practical. For others who may be building a brand in a sensitive space like this, what advice would you give about using design and marketing to communicate compassion?<\/p>\n\n\n\n<p><strong>Tina Ebanks:<\/strong> Lead with empathy. Put yourself in your customer\u2019s shoes. They&#8217;re often under time pressure, dealing with emotional stress, and facing conflicting input from family members. Our templates are designed to accommodate all of that, allowing multiple family members to collaborate and contribute with ease.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That collaboration piece is so powerful. Would you say your business stands out in this space?<\/p>\n\n\n\n<p><strong>Tina Ebanks:<\/strong> I believe so. I haven\u2019t seen many other companies offering funeral templates through an online design platform like ours. Most are still downloadable Word files, and the design quality is often lacking. I wanted to create something that honored our loved ones the way we do for weddings\u2014elegant, thoughtful, and cohesive.<\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-89ba895243b977b1ef270b8737c67561\" style=\"font-size:18px\"><strong><em>\u201cEmployees are our best ambassadors. When customers see the product in use, it sparks conversation.\u201d<\/em> Kristal Narkiewicz, Experience Manager<\/strong><\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> We use bold colors and vibrant lifestyle photos to grab attention. Our catalog feels more like a fashion catalog than a product booklet. Our product is a fashion accessory for a lot of people, so we leaned into that in our branding.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> I love that it gives it a premium feel. And the nursing community loves you too, right?<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> Nurses are our biggest supporters. We\u2019re in a lot of hospital gift shops. Nurses often match their Sok-It to their scrubs or go for bright contrasts. It&#8217;s fun and shows how people use them as self-expression.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> What\u2019s the most important part of your role?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-8-2-1024x683.jpg\" alt=\"\" class=\"wp-image-14396\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-8-2-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-8-2-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-8-2-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-8-2-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-8-2-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-8-2-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> Making customers feel heard. If a package gets lost or delayed, we go above and beyond whether it\u2019s a freebie, discount, or faster shipping. We want people to feel valued and supported.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> I noticed your website is super organized and fun to browse.<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> Thank you! I help with that too. Even though I\u2019m in customer service, I touch wholesale, logistics, and web content. If someone\u2019s ordered from us 15 times and finally hits a snag, I want to make it right.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> How do you use printed inserts to build loyalty?<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> We include employee sample kits with wholesale orders four mediums, a printed box label, and a postcard with sales tips. Employees are our best ambassadors. When customers see the product in use, it sparks conversation. The postcard helps staff speak confidently about the features.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Do you get feedback on those kits?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-13262dae25544be1de1180807afd59c8\" style=\"font-size:18px\"><strong><em>\u201cNurses are our biggest supporters. They often match their Sok-It to their scrubs or go for bright contrasts. We want people to feel valued and supported.\u201d <\/em>Kristal Narkiewicz, Experience Manager<\/strong><\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> Absolutely. Retailers say it helps their staff sell better, and employees feel appreciated. It\u2019s a small gesture that makes a big impact.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Have you had any customer moments that really stuck with you?<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> One woman wrote in to say our product helped her during breast cancer treatment. Her hands got cold from chemo and she struggled to hold cups. She used JavaSoks on everything. She even bought a bulk order to donate to her oncology office which inspired me to do the same. That meant a lot.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s incredible. What advice would you give other small businesses trying to stand out?<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> Be flexible. Think outside the box. Customer service isn\u2019t one-size-fits-all. Our employee sample kit was an idea that helped us grow. Build a brand vibe. For us, it\u2019s fun and playful we work hard, play harder. And keep your customers happy. Word of mouth is powerful.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-1-1024x717.jpg\" alt=\"\" class=\"wp-image-14397\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-1-1024x717.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-1-300x210.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-1-768x538.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-1-1536x1075.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-1-2048x1434.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-1-1170x819.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> How has social media played a role in Sok-It\u2019s success?<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> Huge. Our Facebook group, Sock Heads, gives instant feedback. We\u2019ve scrapped designs based on their reactions and launched better ones. They share creative use cases and help us stay connected to the community.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> What\u2019s the wildest use you\u2019ve seen for a Sok-It?<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> A truck driver used one as a kitten car seat. He found a kitten on the road and put it in a medium JavaSok in his cup holder it sat there for hours. Another guy in Texas used it to grip his hot steering wheel. People get creative!<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s amazing. If you had a completely free day, what would you do?<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> I\u2019d go fly fishing. Being on the water, surrounded by quietit\u2019s soul-refreshing. I don\u2019t even care if I catch anything.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-f8bc5a6a3fdd83ae529d799e14e516e0\" style=\"font-size:18px\"><strong><em>\u201cWe work hard, play harder. That\u2019s always been our company policy. And don&#8217;t just work hard but work hard for your customers, employees, and coworkers.\u201d<\/em> Kristal Narkiewicz, Experience Manager<\/strong><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> I love that. Where can people find Sok-It?<\/p>\n\n\n\n<p><strong>Kristal Narkiewicz:<\/strong> Our website is <strong><a href=\"https:\/\/sok-it.com\/\">sok-it.com<\/a><\/strong>, and we\u2019re also on <strong><a href=\"https:\/\/www.amazon.com\/stores\/SokIt\/page\/FDC8C4ED-C362-4DA4-9E93-FD7F3339B470?lp_asin=B0DJDQDQMR&amp;ref_=ast_bln&amp;store_ref=bl_ast_dp_brandLogo_sto\">Amazon<\/a><\/strong> and in over 1,600 retailers nationwide. We\u2019re in places like Scooter\u2019s Coffee and lots of hospital gift shops. The west coast is our next big expansion area.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Amazing. I\u2019ve used Sok-It myself, and now my coffee will never go bare again! <\/p>\n\n\n\n<p>That\u2019s a wrap on another episode of <em>Behind The Print<\/em>. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.<\/p>\n\n\n\n<p>If you enjoyed today\u2019s episode, be sure to get your <strong><a href=\"https:\/\/www.printingcenterusa.com\/request-samples\">sample pack<\/a><\/strong> today from <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">PrintingCenterUSA.com<\/a><\/strong> and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there\u2019s always more to discover behind the print.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Work Hard, Play Harder<\/h2>\n\n\n\n<p>Sok-It is proof that practical design can still be playful. Kristal Narkiewicz and her team have built a brand that turns everyday iced coffee habits into moments of self-expression and joy. Whether it\u2019s brightening someone\u2019s desk, supporting a nurse on their shift, or helping a survivor hold on with comfort, Sok-It shows that even small accessories can make a big impact. At PrintingCenterUSA, we\u2019re proud to support brands like Sok-It that use thoughtful design and print to create products people love\u2014and never want to sip without. <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">Order today<\/a><\/strong>!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode of Behind The Print, I chat with Kristal Narkiewicz, Customer Experience Manager at Sok-It. What started as a solution to iced coffee puddles has grown into a playful, functional brand known for its neoprene cup covers, lunch totes, and vibrant prints. We talk about product evolution, the power of print marketing, and how Sok-It built a loyal fanbase of &#8220;Sock Heads&#8221; by combining practicality with personality. Kristal shares insights on customer service, trend forecasting, and why going the extra mile matters. Below, you&#8217;ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below. 8-minute read \u201cOur catalog feels more like a fashion catalog than a product booklet.\u201d Kristal Narkiewicz, Experience Manager Transcripts from Behind The Print with Sok-It&#8217;s Customer Experience Manager, Kristal Narkiewicz Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print. Today\u2019s episode is The Sok-It Story. I\u2019m joined by Kristal Narkiewicz, Customer Experience Manager at Sok-It. Kristal Narkiewicz: Hey! Thanks for having me. Zoe Fisher: So for someone discovering Sok-It for the first time, what do you do and what makes you different? Kristal Narkiewicz: We make neoprene cup covers for cold drinks. We started with the JavaSok for iced coffee, and now we have versions for cans, bottles, and even lunch totes. Our lunch totes were created because most on the market don\u2019t keep food cold all day. We\u2019re all about solving cold drink problems with fun, fashionable neoprene designs. \u201cOur Facebook group, Sock Heads, gives instant feedback\u2026 We\u2019ve scrapped designs based on their reactions and launched better ones.\u201d Kristal Narkiewicz, Experience Manager Zoe Fisher: You cover so many different use cases! I also love your printsthere are so many. Kristal Narkiewicz: We\u2019ve created over 600 styles in the last eight years. We try to offer something for everyonesports fans, hobbyists, you name it. It\u2019s about giving people something that makes their daily drink experience better and more personal. Zoe Fisher: Tell me your story. How did you go from fan to Customer Experience Manager? Kristal Narkiewicz: Sok-It was started by my uncle David, who\u2019s an iced coffee fanatic. He hated the puddles on his desk, so he created a cover to stop them. At first we had three colors, inspired by Dunkin\u2019. He\u2019d send me products in college, and I\u2019d give them out to friends. We could literally track sales based on where I was handing them out. It became a bit of a grassroots influencer role before that was a thing. Eventually, after years of input and product testing, he asked me to join the team full-time. Zoe Fisher: That\u2019s so cool. You\u2019ve really been with the brand since the beginning. Kristal Narkiewicz: Definitely. Now I work across departmentscustomer service, wholesale, marketing, print selection, trend research. It\u2019s a small team, so we all wear a lot of hats. Zoe Fisher: Your product really works. I was surprised how long my drink stayed cold. Kristal Narkiewicz: Same! I sip large iced coffees all day and still have ice hours later. They&#8217;re compact, travel-friendly, and even stadium-approved. My kids love them too. They\u2019re functional and fun. Zoe Fisher: How do you come up with your print designs? Kristal Narkiewicz: We\u2019re very trend-driven. I attend several wholesale markets a year and work with trend companies to forecast what\u2019s coming. We look for bold, crisp, seamless designs. We go through multiple rounds to get it right and pride ourselves on the print quality it\u2019s one way to spot us over the knock-offs. Zoe Fisher: Tell me about your printed marketing materials. How do you keep the vibe so strong? Zoe Fisher: That\u2019s so thoughtful and practical. For others who may be building a brand in a sensitive space like this, what advice would you give about using design and marketing to communicate compassion? Tina Ebanks: Lead with empathy. Put yourself in your customer\u2019s shoes. They&#8217;re often under time pressure, dealing with emotional stress, and facing conflicting input from family members. Our templates are designed to accommodate all of that, allowing multiple family members to collaborate and contribute with ease. Zoe Fisher: That collaboration piece is so powerful. Would you say your business stands out in this space? Tina Ebanks: I believe so. I haven\u2019t seen many other companies offering funeral templates through an online design platform like ours. Most are still downloadable Word files, and the design quality is often lacking. I wanted to create something that honored our loved ones the way we do for weddings\u2014elegant, thoughtful, and cohesive. \u201cEmployees are our best ambassadors. When customers see the product in use, it sparks conversation.\u201d Kristal Narkiewicz, Experience Manager Kristal Narkiewicz: We use bold colors and vibrant lifestyle photos to grab attention. Our catalog feels more like a fashion catalog than a product booklet. Our product is a fashion accessory for a lot of people, so we leaned into that in our branding. Zoe Fisher: I love that it gives it a premium feel. And the nursing community loves you too, right? Kristal Narkiewicz: Nurses are our biggest supporters. We\u2019re in a lot of hospital gift shops. Nurses often match their Sok-It to their scrubs or go for bright contrasts. It&#8217;s fun and shows how people use them as self-expression. Zoe Fisher: What\u2019s the most important part of your role? Kristal Narkiewicz: Making customers feel heard. If a package gets lost or delayed, we go above and beyond whether it\u2019s a freebie, discount, or faster shipping. We want people to feel valued and supported. 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