{"id":14424,"date":"2025-05-22T10:52:48","date_gmt":"2025-05-22T16:52:48","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/?p=14424"},"modified":"2025-06-08T13:43:22","modified_gmt":"2025-06-08T19:43:22","slug":"behind-the-print-i-dream-of-france","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/behind-the-print-i-dream-of-france\/","title":{"rendered":"Behind The Print: I Dream of France"},"content":{"rendered":"\n<p>Welcome to the latest episode of <em><strong>Behind The Print<\/strong><\/em>, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode of <em>Behind The Print<\/em>, I chat with <strong>Jean-Michel Carlouet, founder of I Dream of France<\/strong>, a charming e-commerce business dedicated to importing traditional French table linens, kitchen textiles, and home goods. Jean-Michel shares how a family need sparked the business, why he finally embraced print catalogs after years of hesitation, and what it really takes to grow a niche online brand. From SEO challenges to customer delight, it\u2019s a story of heritage, heart, and the power of printed storytelling.<\/p>\n\n\n\n<p>Below, you&#8217;ll find the <strong>transcript of our conversation<\/strong>, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the <strong>video<\/strong> attached below.<\/p>\n\n\n\n<p><em><strong>8-minute read<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-527eead7b77629fa6cb0e332264e3b40\" style=\"font-size:18px\"><strong><em>\u201cResearch your product. Know your suppliers. And never depend on just one. If they close, your whole business could fall apart.\u201d<\/em><\/strong> <strong>Jean Michel Carlouet, Founder and Owner <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind The Print with I Dream of France\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/3NRRasxBILk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts from Behind The Print with Founder and Owner of I Dream of France, French Table Linens and More, Jean Michel Carlouet<\/h2>\n\n\n\n<p><strong>Welcome back to Behind The Print podcast<\/strong>, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.<\/p>\n\n\n\n<p>Today\u2019s episode is with the company <strong>I Dream of France<\/strong>, and I&#8217;m here with the <strong>founder and owner, Jean-Michel Carlouet<\/strong>.<\/p>\n\n\n\n<p><strong>Jean-Michel Carlouet:<\/strong> Bon!<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Can you start by telling us the story behind <strong><a href=\"https:\/\/www.idreamoffrance.com\/\">I Dream of France<\/a><\/strong>? What inspired you to create it?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"697\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-5-1024x697.jpg\" alt=\"\" class=\"wp-image-14434\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-5-1024x697.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-5-300x204.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-5-768x523.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-5-1536x1046.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-5-2048x1394.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-6-5-1170x796.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-24ba7e01fed072e8afdf27ea480f54f6\" style=\"font-size:18px\"><strong><em>\u201cI used to think everything was online, but there\u2019s something about a catalog. You flip through it and see things you didn\u2019t know you were looking for. The catalog is the only print piece we use regularly now, but it\u2019s been one of our best tools for building trust and brand presence.\u201d<\/em> J<strong>ean Michel Carlouet, Founder and Owner <\/strong>\u200b\u200b<\/strong>\u200b<\/p>\n\n\n\n<p><strong>Jean-Michel Carlouet:<\/strong> We\u2019ve been in business since 2008. Before that, I traveled constantly for work. When my wife and I had our daughter it became clear I needed to be home more. We started brainstorming alternative ways to make a living.<\/p>\n\n\n\n<p>I remembered a friend in the south of France who worked in a shop selling traditional products\u2014things like tablecloths and kitchen towels from Provence. Tourists, especially Americans, loved them. That sparked the idea. What if there\u2019s a market in the U.S. for the same products?<\/p>\n\n\n\n<p>We researched it and found a few stores selling similar items, but none in our area, Southern California, Orange County. So we started both a brick-and-mortar store and an online shop. Back then, it was easier to start online because there was less competition, but it still took time for customers to find us. SEO is tough when you\u2019re new.<\/p>\n\n\n\n<p>The physical store picked up first because of walk-in traffic. Eventually, the online shop grew, and by 2013, we needed a warehouse. We\u2019ve been growing steadily ever since, and now we run the business fully online from a business park.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-2-1024x683.jpg\" alt=\"\" class=\"wp-image-14429\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-2-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-2-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-2-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-2-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-2-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-2-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s so cool, starting both at once and watching them grow. So who is your ideal customer?<\/p>\n\n\n\n<p><strong>Jean-Michel Carlouet:<\/strong> Our most common customer is someone who already knows these products because they\u2019ve seen them in France either they bought something and want more, or they regretted not buying it and are searching for it later.<\/p>\n\n\n\n<p>We mostly sell fabric items. Tablecloths, napkins, placemats, kitchen towels and more. Everything we sell is imported directly from France, from the same manufacturers you\u2019d find in markets or boutiques there. People often find us by Googling the name on a label they saved years ago.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> How do you use print with your website?<\/p>\n\n\n\n<p><strong>Jean-Michel Carlouet:<\/strong> Our main print piece is our catalog. We started it in 2019. For a long time, I resisted because I thought everything was available online. But I realized how much I personally enjoy flipping through catalogs. You find things you didn\u2019t know you were looking for.<\/p>\n\n\n\n<p>Customers had asked for one for years, so we decided to do it. I asked around and was referred to PrintingCenterUSA. I loved the website experience, being able to calculate pricing and customize everything myself. That flexibility is what sold me.<\/p>\n\n\n\n<p>We print twice a year now, and people love it. We\u2019ve even had customers leave reviews about the catalog itself! It gives us legitimacy, especially for customers who\u2019ve never heard of us before. It shows we\u2019re established and professional.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-4-1024x683.jpg\" alt=\"\" class=\"wp-image-14431\" style=\"object-fit:cover;width:840px;height:500px\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-4-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-4-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-4-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-4-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-4-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-4-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> What are some of the biggest challenges you face in your business?<\/p>\n\n\n\n<p><strong>Jean-Michel Carlouet:<\/strong> Reaching new customers is the hardest part. People often call and say, \u201cI\u2019ve been looking everywhere for this,\u201d and we\u2019ve been here for 16 years! It\u2019s just hard to be discovered.<\/p>\n\n\n\n<p>SEO is a big piece of that. But also, many people would love our products if they only knew they existed. For example, our acrylic-coated tablecloths are cotton and wipeable, they\u2019re perfect for families. But most people have never heard of them.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-a017e0054727b88ba8a993014a107a71\" style=\"font-size:18px\"><strong><em>\u201cI like to do things myself. When I went to your site, I loved that I could plug in all the options, design what I needed, and get pricing instantly.\u201d <\/em><strong>Jean Michel Carlouet, Founder and Owner <\/strong>\u200b\u200b<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"697\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-7-3-1024x697.jpg\" alt=\"\" class=\"wp-image-14436\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-7-3-1024x697.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-7-3-300x204.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-7-3-768x523.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-7-3-1536x1046.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-7-3-2048x1394.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-7-3-1170x796.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Jean-Michel Carlouet:<\/strong> Another challenge is trust. Most shoppers have never heard of us, so convincing them it\u2019s safe to buy from our site can be difficult. The catalog helps here too it shows we\u2019re real.<\/p>\n\n\n\n<p>And of course, there\u2019s always inventory and cash flow. We import from France, so we can\u2019t restock quickly. We try to plan ahead, but sometimes a product suddenly becomes popular and we run out.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> What advice would you give to someone starting a niche product business like yours?<\/p>\n\n\n\n<p><strong>Jean-Michel Carlouet:<\/strong> Research the product. Look at competitors, pricing, suppliers. Make sure it\u2019s not just a fad. Some of our designs have stayed consistent for 16 years. It\u2019s a stable niche.<\/p>\n\n\n\n<p>Also, make sure your supply chain is reliable and don\u2019t depend on just one supplier. If they close or run into issues, your whole business can suffer.<\/p>\n\n\n\n<p>Finally, be aware of competition. There are cheaper knockoffs out there that may look similar but don\u2019t have the same quality. People may go for them unless you can show what sets yours apart.<\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-4449d568429256340d4fd9706bc657e3\" style=\"font-size:18px\"><strong><em>\u201cThere\u2019s a visual experience to print that digital can\u2019t always match. A well-designed catalog makes your whole brand feel more real.\u201d <\/em><strong>Jean Michel Carlouet, Founder and Owner <\/strong><\/strong><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Has there been a customer moment or product that really stuck with you?<\/p>\n\n\n\n<p><strong>Jean-Michel Carlouet:<\/strong> The acrylic-coated tablecloths. When we started, our daughter was young, and it made life so much easier to just wipe the table clean. I\u2019m from France, but not from Provence, so even I didn\u2019t grow up with these. They\u2019re beautiful and practical.<\/p>\n\n\n\n<p>The round tablecloths in particular, those are just spectacular. If your listeners check them out, they\u2019ll see what I mean.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"697\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-5-1-1024x697.jpg\" alt=\"\" class=\"wp-image-14438\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-5-1-1024x697.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-5-1-300x204.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-5-1-768x523.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-5-1-1536x1046.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-5-1-2048x1394.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-5-1-1170x796.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Where can people find your products and follow you?<\/p>\n\n\n\n<p><strong>Jean-Michel Carlouet:<\/strong> Our website is <strong><a href=\"https:\/\/www.idreamoffrance.com\/\">idreamoffrance.com<\/a><\/strong> is the main place. You\u2019ll find everything there, including a link to get a <strong><a href=\"https:\/\/www.idreamoffrance.com\/products\/table-and-kitchen-linens-2025-catalog-free\">free catalog<\/a><\/strong> if you\u2019re in the U.S. You can also follow us on <strong><a href=\"https:\/\/www.pinterest.com\/idreamoffrance\/\">Pinterest<\/a><\/strong>, <strong><a href=\"https:\/\/www.facebook.com\/idreamoffrance\">Facebook<\/a><\/strong>, <strong><a href=\"https:\/\/www.instagram.com\/idreamoffrance\">Instagram<\/a><\/strong>, <strong><a href=\"https:\/\/www.tiktok.com\/@idreamoffrance?lang=en\">TikTok<\/a><\/strong>, and <strong><a href=\"https:\/\/www.youtube.com\/channel\/UC0Lnmd8r_JKVADY1rStBa0w\">YouTube<\/a><\/strong>. All of those links are on the website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-pale-ocean-gradient-background has-text-color has-background has-link-color wp-elements-39a0892e7695f1076754b0c6bb154397\" style=\"font-size:18px\"><strong><em>\u201cResearch your product. Know your suppliers. And never depend on just one. If they close, your whole business could fall apart. Cash flow is always a challenge. You never know what people will suddenly want, and we can\u2019t get next-day shipping from France.\u201d<\/em><\/strong> <strong>Jean Michel Carlouet, Founder and Owner <em>\u200b<\/em><\/strong><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> You heard him! Head over to <strong><a href=\"https:\/\/www.idreamoffrance.com\/\">idreamoffrance.com<\/a><\/strong>, grab your <strong><a href=\"https:\/\/www.idreamoffrance.com\/products\/table-and-kitchen-linens-2025-catalog-free\">free catalog<\/a><\/strong>, and explore all the gorgeous designs.<\/p>\n\n\n\n<p>That\u2019s a wrap on another episode of <em>Behind The Print<\/em>. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.<\/p>\n\n\n\n<p>If you enjoyed today\u2019s episode, be sure to get your <strong><a href=\"https:\/\/www.printingcenterusa.com\/request-samples\">sample pack<\/a><\/strong> today from <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">PrintingCenterUSA.com<\/a><\/strong> and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there\u2019s always more to discover behind the print.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Printed with Love<\/h2>\n\n\n\n<p>I Dream of France is proof that timeless design, thoughtful storytelling, and a beautifully printed catalog can bridge continents and bring a little more joy to the everyday. Jean-Michel Carlouet shows us how even the most niche businesses can thrive when built with intention and care. At PrintingCenterUSA, we\u2019re proud to support brands like his that use print not just to promote, but to inspire. Whether you\u2019re building a global store or just love a well-dressed table, there\u2019s always more to discover behind the print. <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">Order today<\/a><\/strong>!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode of Behind The Print, I chat with Jean-Michel Carlouet, founder of I Dream of France, a charming e-commerce business dedicated to importing traditional French table linens, kitchen textiles, and home goods. Jean-Michel shares how a family need sparked the business, why he finally embraced print catalogs after years of hesitation, and what it really takes to grow a niche online brand. From SEO challenges to customer delight, it\u2019s a story of heritage, heart, and the power of printed storytelling. Below, you&#8217;ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below. 8-minute read \u201cResearch your product. Know your suppliers. And never depend on just one. If they close, your whole business could fall apart.\u201d Jean Michel Carlouet, Founder and Owner Transcripts from Behind The Print with Founder and Owner of I Dream of France, French Table Linens and More, Jean Michel Carlouet Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print. Today\u2019s episode is with the company I Dream of France, and I&#8217;m here with the founder and owner, Jean-Michel Carlouet. Jean-Michel Carlouet: Bon! Zoe Fisher: Can you start by telling us the story behind I Dream of France? What inspired you to create it? \u201cI used to think everything was online, but there\u2019s something about a catalog. You flip through it and see things you didn\u2019t know you were looking for. The catalog is the only print piece we use regularly now, but it\u2019s been one of our best tools for building trust and brand presence.\u201d Jean Michel Carlouet, Founder and Owner \u200b\u200b\u200b Jean-Michel Carlouet: We\u2019ve been in business since 2008. Before that, I traveled constantly for work. When my wife and I had our daughter it became clear I needed to be home more. We started brainstorming alternative ways to make a living. I remembered a friend in the south of France who worked in a shop selling traditional products\u2014things like tablecloths and kitchen towels from Provence. Tourists, especially Americans, loved them. That sparked the idea. What if there\u2019s a market in the U.S. for the same products? We researched it and found a few stores selling similar items, but none in our area, Southern California, Orange County. So we started both a brick-and-mortar store and an online shop. Back then, it was easier to start online because there was less competition, but it still took time for customers to find us. SEO is tough when you\u2019re new. The physical store picked up first because of walk-in traffic. Eventually, the online shop grew, and by 2013, we needed a warehouse. We\u2019ve been growing steadily ever since, and now we run the business fully online from a business park. Zoe Fisher: That\u2019s so cool, starting both at once and watching them grow. So who is your ideal customer? Jean-Michel Carlouet: Our most common customer is someone who already knows these products because they\u2019ve seen them in France either they bought something and want more, or they regretted not buying it and are searching for it later. We mostly sell fabric items. Tablecloths, napkins, placemats, kitchen towels and more. Everything we sell is imported directly from France, from the same manufacturers you\u2019d find in markets or boutiques there. People often find us by Googling the name on a label they saved years ago. Zoe Fisher: How do you use print with your website? Jean-Michel Carlouet: Our main print piece is our catalog. We started it in 2019. For a long time, I resisted because I thought everything was available online. But I realized how much I personally enjoy flipping through catalogs. You find things you didn\u2019t know you were looking for. Customers had asked for one for years, so we decided to do it. I asked around and was referred to PrintingCenterUSA. I loved the website experience, being able to calculate pricing and customize everything myself. That flexibility is what sold me. We print twice a year now, and people love it. We\u2019ve even had customers leave reviews about the catalog itself! It gives us legitimacy, especially for customers who\u2019ve never heard of us before. It shows we\u2019re established and professional. Zoe Fisher: What are some of the biggest challenges you face in your business? Jean-Michel Carlouet: Reaching new customers is the hardest part. People often call and say, \u201cI\u2019ve been looking everywhere for this,\u201d and we\u2019ve been here for 16 years! It\u2019s just hard to be discovered. SEO is a big piece of that. But also, many people would love our products if they only knew they existed. For example, our acrylic-coated tablecloths are cotton and wipeable, they\u2019re perfect for families. But most people have never heard of them. \u201cI like to do things myself. When I went to your site, I loved that I could plug in all the options, design what I needed, and get pricing instantly.\u201d Jean Michel Carlouet, Founder and Owner \u200b\u200b Jean-Michel Carlouet: Another challenge is trust. Most shoppers have never heard of us, so convincing them it\u2019s safe to buy from our site can be difficult. The catalog helps here too it shows we\u2019re real. And of course, there\u2019s always inventory and cash flow. We import from France, so we can\u2019t restock quickly. We try to plan ahead, but sometimes a product suddenly becomes popular and we run out. Zoe Fisher: What advice would you give to someone starting a niche product business like yours? Jean-Michel Carlouet: Research the product. Look at competitors, pricing, suppliers. Make sure it\u2019s not just a fad. Some of our designs [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":14425,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","h5ap_radio_sources":[],"footnotes":""},"categories":[330,111,139,137,147,331],"tags":[],"class_list":["post-14424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-print","category-business","category-catalogs","category-graphic-design","category-marketing","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behind The Print: I Dream of France - PrintingCenterUSA<\/title>\n<meta name=\"description\" content=\"Jean Michel Carlouet of I Dream of France shares how print, French heritage, &amp; niche marketing helped grow a thriving home goods business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.printingcenterusa.com\/blog\/behind-the-print-i-dream-of-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind The Print: I Dream of France - 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