{"id":14471,"date":"2025-05-29T12:43:06","date_gmt":"2025-05-29T18:43:06","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/?p=14471"},"modified":"2025-05-29T12:43:08","modified_gmt":"2025-05-29T18:43:08","slug":"behind-the-print-fly-fishing-waters","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/behind-the-print-fly-fishing-waters\/","title":{"rendered":"Behind The Print: It&#8217;s All About The Trout"},"content":{"rendered":"\n<p>Welcome to the latest episode of <em><strong>Behind The Print<\/strong><\/em>, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode of <em>Behind the Print<\/em>, we dive beneath the surface, literally, with underwater trout photographer, fly fishing guide, and storyteller <strong>Lisa Savard of Fly Fishing Waters<\/strong>. Based on the banks of Rock Creek in Montana, Lisa captures the unseen world of trout through stunning underwater time-lapse photography. From the accidental beginnings of her blog to creating a wildly popular trout calendar, she\u2019s redefining what it means to blend art, science, and storytelling through print. Whether you\u2019re a nature lover, a marketing pro, or a small business owner, Lisa\u2019s unique approach will inspire you to see branding and print through a whole new lens.<\/p>\n\n\n\n<p>Below, you&#8217;ll find the <strong>transcript of our conversation<\/strong>, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the <strong>video<\/strong> attached below.<\/p>\n\n\n\n<p><em><strong>7-minute read<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-black-color has-blush-light-purple-gradient-background has-text-color has-background has-link-color wp-elements-1dce2e55ce49eed5a1be97fbc5563b3e\" style=\"font-size:18px\"><strong><em>&#8220;A calendar in someone\u2019s home is top-of-mind awareness every day. It\u2019s different than scrolling on Instagram. It\u2019s focused attention. When it\u2019s a calendar and you\u2019re looking at a photo, you\u2019re more concentrated on that. That\u2019s what print can get for you.&#8221;<\/em><\/strong> <strong>Lisa Savard of Fly Fishing Waters<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind the Print with Fly Fishing Waters\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/Uwf4VEuPWKM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts from Behind The Print with<strong> <\/strong>Lisa Savard of Fly Fishing Waters<\/h2>\n\n\n\n<p><strong>Welcome back to Behind The Print podcast<\/strong>, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.<\/p>\n\n\n\n<p>Today\u2019s episode is <strong><em>It&#8217;s All About The Trout<\/em><\/strong>, and I\u2019m here with <strong>fly fishing guide, photographer, and blogger Lisa Savard of Fly Fishing Waters.<\/strong><\/p>\n\n\n\n<p>Lisa Savard: Hi!<\/p>\n\n\n\n<p>Zoe Fisher: Hey, how\u2019s it going?<\/p>\n\n\n\n<p class=\"has-black-color has-blush-light-purple-gradient-background has-text-color has-background has-link-color wp-elements-4bc8a9d2db79ad5547a1d3287fdbf602\" style=\"font-size:18px\"><strong><em>&#8220;Everybody says print is dead, but it is not. Especially like the calendars or posters.&#8221;<\/em><\/strong> <strong>Lisa Savard of Fly Fishing Waters<\/strong><\/p>\n\n\n\n<p>Lisa Savard: It\u2019s good. It\u2019s spawning season for the trout, so I\u2019m a busy girl here at Fly Fishing Waters.<\/p>\n\n\n\n<p>Zoe Fisher: I believe it. So tell me the story behind Fly Fishing Waters. What inspired you to start all of this?<\/p>\n\n\n\n<p>Lisa Savard: I\u2019ve been a fly fishing guide for a lot of years, and now I\u2019m more or less retired. I started a blog focused on travel and fishing, but I live on Rock Creek in Western Montana, a blue ribbon trout stream. One day, I noticed a lot of trout activity and started photographing them, which eventually led to putting cameras in the water. Over the past six years, I\u2019ve learned a lot about a trout\u2019s life through underwater photography here on Rock Creek and all over the West.<\/p>\n\n\n\n<p>Zoe Fisher: That\u2019s awesome. What do you think makes your content and approach stand out from other fishing or outdoor brands?<\/p>\n\n\n\n<p>Lisa Savard: It\u2019s a unique perspective on the trout\u2019s life. A lot of content is about people fishing or destinations or gear. Mine is about where trout live, who they live with, and what they do down there.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"1024\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-6-851x1024.jpg\" alt=\"\" class=\"wp-image-14476\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-6-851x1024.jpg 851w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-6-249x300.jpg 249w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-6-768x924.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-6-1277x1536.jpg 1277w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-6-1702x2048.jpg 1702w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-3-6-1170x1408.jpg 1170w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Zoe Fisher: What does a typical content day look like for you?<\/p>\n\n\n\n<p>Lisa Savard: I have a background as a guide, so I know where fish are likely to be. I\u2019ll go into a shoot with eight GoPro cameras. I make my own mounts, set them in different spots, and shoot either time-lapse or video. If I\u2019m shooting photos, it\u2019s raw files every five seconds for about three hours. I end up sorting through thousands of photos to find the gems.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-4-1024x673.jpg\" alt=\"\" class=\"wp-image-14477\" style=\"object-fit:cover;width:840px;height:500px\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-4-1024x673.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-4-300x197.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-4-768x505.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-4-1536x1009.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-4-2048x1346.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-2-4-1170x769.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Zoe Fisher: Have you ever lost a camera?<\/p>\n\n\n\n<p>Lisa Savard: Yes, there\u2019s one in Rock Creek that\u2019s been in a log jam for two years. I think about it every time I drive past. I\u2019ve almost lost others but managed to recover them. I\u2019m cautious not to disrupt the environment trying to retrieve them.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-blush-light-purple-gradient-background has-text-color has-background has-link-color wp-elements-d33bd92aaab9c4bd4a9ff47a6c99db19\" style=\"font-size:18px\"><strong><em>&#8220;What I like and what people like isn\u2019t always the same, but usually when I like a photo, it\u2019s because of the story behind how it was taken.&#8221;<\/em><\/strong> <strong><strong>Lisa Savard of Fly Fishing Waters<\/strong><\/strong><\/p>\n\n\n\n<p>Zoe Fisher: How do you choose which images go into your calendar?<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"523\" height=\"784\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-1-4.jpg\" alt=\"\" class=\"wp-image-14481 size-full\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-1-4.jpg 523w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockup-1-4-200x300.jpg 200w\" sizes=\"auto, (max-width: 523px) 100vw, 523px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Lisa Savard: Some are award-winners. Others are special because of how they were captured like a photo taken under ice. Sometimes it\u2019s the story behind the shot that makes it meaningful to me. And yes, some of the fish I name. Especially the ones I see regularly, like Ham Bone. If I photograph them, I won\u2019t fish them. I respect my models. Haha.<\/p>\n\n\n\n<p>Zoe Fisher: How do you use the calendar as a marketing tool?<\/p>\n\n\n\n<p>Lisa Savard: I sell them in gift shops, fly shops, and online. It\u2019s a way to make my work more accessible. Large prints are expensive, but a calendar is affordable and reaches more people. It\u2019s become something I plan to do every year.<\/p>\n\n\n\n<p>Zoe Fisher: What\u2019s the biggest challenge of running an outdoor brand like this?<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p>Lisa Savard: Balancing time between travel, fishing, and managing the business. There&#8217;s also the financial side like buying gear, producing prints and calendars. But it\u2019s worth it. Selling prints helps me buy more cameras.<\/p>\n\n\n\n<p class=\"has-black-color has-blush-light-purple-gradient-background has-text-color has-background has-link-color wp-elements-28b519b8a325573bbb315e3d7f3e8a60\" style=\"font-size:18px\"><strong><em>&#8220;Selling prints helps me buy more cameras. That means more fish, more stories, and more people who get to see this underwater world.&#8221; <\/em>Lisa Savard of Fly Fishing Waters<\/strong><\/p>\n\n\n\n<p>Zoe Fisher: How important is personality in building your audience?<\/p>\n\n\n\n<p>Lisa Savard: It\u2019s huge. I try to share more than just pretty photos. People follow me for the stories and adventures. My social media and YouTube help people connect with me and the fish. I give people a real window into my world.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"870\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockpu-5-1024x870.jpg\" alt=\"\" class=\"wp-image-14479\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockpu-5-1024x870.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockpu-5-300x255.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockpu-5-768x652.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockpu-5-1536x1305.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockpu-5-2048x1739.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/04\/Mockpu-5-1170x994.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Zoe Fisher: What advice would you give other small businesses using print, blogging, or YouTube to grow?<\/p>\n\n\n\n<p>Lisa Savard: Use them all. Social media connects you fast. YouTube lets people see you in action. Print has staying power. A calendar in someone\u2019s home is top-of-mind awareness every day. It\u2019s different than scrolling on Instagram. It\u2019s focused attention.<\/p>\n\n\n\n<p>Zoe Fisher: If you had a completely free day, how would you spend it?<\/p>\n\n\n\n<p>Lisa Savard: I just did that. Sat on the edge of a frozen lake watching fish while the cameras ran. That\u2019s my happy place.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-blush-light-purple-gradient-background has-text-color has-background has-link-color wp-elements-ee5d8f9eadba759cc345d04af7dea091\" style=\"font-size:18px\"><strong><em>&#8220;I try to give my followers even more than just a little snippet into my world. We do so many cool things and I want to share that.&#8221;<\/em><\/strong> <strong>Lisa Savard of Fly Fishing Waters<\/strong><\/p>\n\n\n\n<p>Zoe Fisher: Where can listeners find you and your work?<\/p>\n\n\n\n<p>Lisa Savard: My site is flyfishingwaters.com. I\u2019m on Facebook, Instagram, YouTube, TikTok, and LinkedIn as Fly Fishing Waters. You can also find my work in Phillipsburg, Montana and at the Rock Creek Fisherman&#8217;s Mercantile.<\/p>\n\n\n\n<p>Zoe Fisher: Be sure to check out her stunning trout calendar and follow along with Fly Fishing Waters.<\/p>\n\n\n\n<p>That\u2019s a wrap on another episode of <em>Behind The Print<\/em>. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.<\/p>\n\n\n\n<p>If you enjoyed today\u2019s episode, be sure to get your <strong><a href=\"https:\/\/www.printingcenterusa.com\/request-samples\">sample pack<\/a><\/strong> today from <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">PrintingCenterUSA.com<\/a><\/strong> and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there\u2019s always more to discover behind the print.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Where Nature Meets Narrative<\/h2>\n\n\n\n<p>Through an artist\u2019s eye and a guide\u2019s experience, Lisa Savard is capturing more than just fish. She\u2019s documenting the lives of trout in ways few ever see. With cameras sunk into Western Montana\u2019s streams and a heart full of respect for her underwater subjects, Lisa\u2019s work brings the magic of the natural world into homes, shops, and calendars across the country. Her story is a reminder that the right print piece can do more than inform. It can connect, captivate, and create lasting impact. Whether you&#8217;re building a brand, selling your art, or just trying to get seen, tools like calendars, cards, and content can help you make your mark. <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">Order today<\/a><\/strong>!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode of Behind the Print, we dive beneath the surface, literally, with underwater trout photographer, fly fishing guide, and storyteller Lisa Savard of Fly Fishing Waters. Based on the banks of Rock Creek in Montana, Lisa captures the unseen world of trout through stunning underwater time-lapse photography. From the accidental beginnings of her blog to creating a wildly popular trout calendar, she\u2019s redefining what it means to blend art, science, and storytelling through print. Whether you\u2019re a nature lover, a marketing pro, or a small business owner, Lisa\u2019s unique approach will inspire you to see branding and print through a whole new lens. Below, you&#8217;ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below. 7-minute read &#8220;A calendar in someone\u2019s home is top-of-mind awareness every day. It\u2019s different than scrolling on Instagram. It\u2019s focused attention. When it\u2019s a calendar and you\u2019re looking at a photo, you\u2019re more concentrated on that. That\u2019s what print can get for you.&#8221; Lisa Savard of Fly Fishing Waters Transcripts from Behind The Print with Lisa Savard of Fly Fishing Waters Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print. Today\u2019s episode is It&#8217;s All About The Trout, and I\u2019m here with fly fishing guide, photographer, and blogger Lisa Savard of Fly Fishing Waters. Lisa Savard: Hi! Zoe Fisher: Hey, how\u2019s it going? &#8220;Everybody says print is dead, but it is not. Especially like the calendars or posters.&#8221; Lisa Savard of Fly Fishing Waters Lisa Savard: It\u2019s good. It\u2019s spawning season for the trout, so I\u2019m a busy girl here at Fly Fishing Waters. Zoe Fisher: I believe it. So tell me the story behind Fly Fishing Waters. What inspired you to start all of this? Lisa Savard: I\u2019ve been a fly fishing guide for a lot of years, and now I\u2019m more or less retired. I started a blog focused on travel and fishing, but I live on Rock Creek in Western Montana, a blue ribbon trout stream. One day, I noticed a lot of trout activity and started photographing them, which eventually led to putting cameras in the water. Over the past six years, I\u2019ve learned a lot about a trout\u2019s life through underwater photography here on Rock Creek and all over the West. Zoe Fisher: That\u2019s awesome. What do you think makes your content and approach stand out from other fishing or outdoor brands? Lisa Savard: It\u2019s a unique perspective on the trout\u2019s life. A lot of content is about people fishing or destinations or gear. Mine is about where trout live, who they live with, and what they do down there. Zoe Fisher: What does a typical content day look like for you? Lisa Savard: I have a background as a guide, so I know where fish are likely to be. I\u2019ll go into a shoot with eight GoPro cameras. I make my own mounts, set them in different spots, and shoot either time-lapse or video. If I\u2019m shooting photos, it\u2019s raw files every five seconds for about three hours. I end up sorting through thousands of photos to find the gems. Zoe Fisher: Have you ever lost a camera? Lisa Savard: Yes, there\u2019s one in Rock Creek that\u2019s been in a log jam for two years. I think about it every time I drive past. I\u2019ve almost lost others but managed to recover them. I\u2019m cautious not to disrupt the environment trying to retrieve them. &#8220;What I like and what people like isn\u2019t always the same, but usually when I like a photo, it\u2019s because of the story behind how it was taken.&#8221; Lisa Savard of Fly Fishing Waters Zoe Fisher: How do you choose which images go into your calendar? Lisa Savard: Some are award-winners. Others are special because of how they were captured like a photo taken under ice. Sometimes it\u2019s the story behind the shot that makes it meaningful to me. And yes, some of the fish I name. Especially the ones I see regularly, like Ham Bone. If I photograph them, I won\u2019t fish them. I respect my models. Haha. Zoe Fisher: How do you use the calendar as a marketing tool? Lisa Savard: I sell them in gift shops, fly shops, and online. It\u2019s a way to make my work more accessible. Large prints are expensive, but a calendar is affordable and reaches more people. It\u2019s become something I plan to do every year. Zoe Fisher: What\u2019s the biggest challenge of running an outdoor brand like this? Lisa Savard: Balancing time between travel, fishing, and managing the business. There&#8217;s also the financial side like buying gear, producing prints and calendars. But it\u2019s worth it. Selling prints helps me buy more cameras. &#8220;Selling prints helps me buy more cameras. That means more fish, more stories, and more people who get to see this underwater world.&#8221; Lisa Savard of Fly Fishing Waters Zoe Fisher: How important is personality in building your audience? Lisa Savard: It\u2019s huge. I try to share more than just pretty photos. People follow me for the stories and adventures. My social media and YouTube help people connect with me and the fish. I give people a real window into my world. Zoe Fisher: What advice would you give other small businesses using print, blogging, or YouTube to grow? Lisa Savard: Use them all. Social media connects you fast. YouTube lets people see you in action. Print has staying power. A calendar in someone\u2019s home is top-of-mind awareness every day. It\u2019s different than scrolling on Instagram. It\u2019s focused [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":14474,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","h5ap_radio_sources":[],"footnotes":""},"categories":[330,107,331],"tags":[],"class_list":["post-14471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-print","category-calendar","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Behind The Print: It&#039;s All About The Trout - PrintingCenterUSA<\/title>\n<meta name=\"description\" content=\"Lisa Savard of Fly Fishing Waters shares how underwater trout photography, blogging, &amp; print calendars help her turn nature into a story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.printingcenterusa.com\/blog\/behind-the-print-fly-fishing-waters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind The Print: It&#039;s All About The Trout - 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