{"id":14611,"date":"2025-06-10T12:22:16","date_gmt":"2025-06-10T18:22:16","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/?p=14611"},"modified":"2026-05-19T12:24:08","modified_gmt":"2026-05-19T18:24:08","slug":"behind-the-print-custom-trends-2","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/behind-the-print-custom-trends-2\/","title":{"rendered":"Behind The Print: More Than a Magazine"},"content":{"rendered":"\n<p>Welcome to the latest episode of <em><strong>Behind The Print<\/strong><\/em>, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode of <strong><em>Behind The Print<\/em><\/strong>, we\u2019re joined by powerhouse publisher, editor, and <strong>CEO Trixie Gynn of Custom Trends Magazine<\/strong>. From red carpet coverage to community programs for youth, Trixie is the definition of multifaceted and mission-driven. She shares how she uses print, social media, and in-person connections to uplift small businesses, spotlight global fashion, and create meaningful platforms for creative people. If you\u2019ve ever wanted to turn your vision into a magazine, a movement, or a brand that opens doors for others, this conversation is packed with inspiration.<\/p>\n\n\n\n<p>Below, you&#8217;ll find the <strong>transcript of our conversation<\/strong>, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the <strong>video<\/strong> attached below.<\/p>\n\n\n\n<div class=\"_form_91\"><\/div><script src=\"https:\/\/printingcenterusa70898.activehosted.com\/f\/embed.php?id=91\" charset=\"utf-8\"><\/script>\n\n\n\n<p><em><strong>7-minute read<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-black-color has-blush-light-purple-gradient-background has-text-color has-background has-link-color wp-elements-b11b8c72e79c78be1e2cb7193924bdde\" style=\"font-size:18px\"><strong><em>&#8220;Print gives people something to take home with them. That physical piece helps them remember your brand. Go to events. Hand people something, a card, a little gift. That\u2019s how you make a real connection.&#8221;<\/em><\/strong> <strong>Trixie Gynn, CEO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind The Print with Custom Trends Magazine\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/iVk0ae3Cdc8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts from Behind The Print with Trixie Gynn, CEO, Publisher, &amp; Editor of Custom Trends Magazine and TV<\/h2>\n\n\n\n<p><strong>Welcome back to Behind The Print podcast<\/strong>, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.<\/p>\n\n\n\n<p>Today\u2019s episode is <strong><em>More Than a Magazine<\/em><\/strong>, and I\u2019m here with <strong>Custom Trends Magazine and TV CEO, publisher, and editor Trixie Gynn.<\/strong><\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> Hi. Hello. Thank you for having me.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Of course. We\u2019re excited to have you. So, tell me, Trixie, who do you serve through <strong><a href=\"https:\/\/customtrends.tv\/\">Custom Trends<\/a><\/strong>?<\/p>\n\n\n\n<p class=\"has-black-color has-blush-light-purple-gradient-background has-text-color has-background has-link-color wp-elements-cfd00d6075463e91f57e80d6224d831b\" style=\"font-size:18px\"><strong><em>&#8220;This is Custom Trends, baby! We don\u2019t do boring. You can laugh, you can sparkle, and you can still be about your business. When someone picks up my magazine and says \u2018wow,\u2019 that\u2019s the moment I live for.&#8221;<\/em> <strong>Trixie Gynn, CEO<\/strong><\/strong>\u200b<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That sounds amazing! We are so excited for you! What problems does your magazine help solve?<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> We help people bring their business ideas to life. A lot of our audience is made up of new entrepreneurs who are launching something in the summer. They\u2019re looking for web development, product marketing, flyers, and business cards. I help design, save them money, and promote their brand in my magazine. We have a wide audience, so it helps their product get seen and known.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-1-2-1024x683.jpg\" alt=\"\" class=\"wp-image-14615\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-1-2-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-1-2-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-1-2-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-1-2-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-1-2-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-1-2-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> So you\u2019re like a marketing manager helping people build up their brand during peak season.<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> Exactly. It\u2019s all about learning. Every week something new comes out. Technology keeps moving fast. But you have to balance digital and print. People still want something physical to hold, especially at events. It makes a difference when someone can take something home with them.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Yes. And your magazines are gorgeous. I\u2019ve seen so many issues now and they\u2019re so vibrant.<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> Thank you. I have an amazing team. Shout out to <strong><a href=\"https:\/\/www.instagram.com\/innovationmediany\/\">Ivan Morales<\/a><\/strong> in New York who helps creatively direct the magazine. You can put together a beautiful layout, but if the printer doesn&#8217;t deliver quality, it doesn\u2019t work. I had that experience early on. The colors were off and the print looked mediocre. That\u2019s not what I want clients to see. They deserve something beautiful that represents their brand well.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-2-2-1024x683.jpg\" alt=\"\" class=\"wp-image-14616\" style=\"object-fit:cover;width:840px;height:500px\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-2-2-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-2-2-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-2-2-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-2-2-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-2-2-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-2-2-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> So how do you curate campaigns to support your readers and partners?<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> I track what people read through the digital flipbook from PrintingCenterUSA that I embed on my website. I study the analytics, what pages get traffic, what days are busy, and that tells me what content is landing. That feedback shapes my editorial planning and helps me make every issue stronger.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s so smart. You\u2019re always looking to improve each issue.<\/p>\n\n\n\n<iframe src=\"https:\/\/portal.printingcenterusa.com\/flipbook_share.php?code=948716&#038;title=Custom Trends Magazine \"The BEST of 2024\"&#038;desc=The December Special Edition of Custom Trends Magazine, titled \"The Best of 2024,\" spans 62 pages and showcases the most remarkable events and trends of the year. This issue covers a diverse range of topics, including automobiles, sports, fashion, and global entertainment, ensuring enjoyment for the entire family. A standout feature includes the Video Music Awards, prominently featuring singer and songwriter Sabrina Carpenter on the front cover. Additionally, this edition presents the \"Interview of the Year\" with the renowned Mike O\u2019Hearn, who is highlighted on the back cover in an exclusive interview. This star-studded issue is sure to captivate readers with its stunning photography and engaging articles, making it a publication you won\u2019t want to put down. The magazine is presented in a UV high gloss format, combining multi-color and black-and-white pages for a unique and classic aesthetic, marking a first for Custom Trends Magazine.\" scrolling=\"no\" style=\"height: 700px;width: 100%;max-width: 900px;border: none;margin: auto;\"><\/iframe>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> Yes. I review fonts, colors, layout choices. I take notes on everything. It\u2019s trial and error. I remember which fonts didn\u2019t print well or which combinations popped. This latest issue has Sabrina Carpenter and Michael O\u2019Hearn, and the quality is amazing. The high gloss, the vibrancy, when people hold it, they\u2019re like wow. And that\u2019s the moment I want to create.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> I feel like I can always recognize your magazine even if the title wasn\u2019t on the front.<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> That\u2019s so good to hear. Now I\u2019m doing a luxury landscape magazine, and I\u2019m still learning through that. The dimensions are bigger and it\u2019s a totally different experience. I can\u2019t wait to print it this week. It\u2019s Print Week and I\u2019m so excited.<\/p>\n\n\n\n<p class=\"has-black-color has-blush-light-purple-gradient-background has-text-color has-background has-link-color wp-elements-a4e7f02854d971133aa3a14a49823d8e\" style=\"font-size:18px\"><strong><em>&#8220;We help people bring their business ideas to life. I help design, save them money, and promote their brand in my magazine. It\u2019s not just a one-stop deal. I connect you with partners and platforms across all kinds of events.&#8221;<\/em> <strong>Trixie Gynn, CEO<\/strong><\/strong><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> I\u2019ll keep my eyes peeled for that one.<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> It\u2019s the Warrior Edition, covering sports and fashion from the U.S., Thailand, and London. It\u2019s going to be incredible. I\u2019m bringing it to Thailand for International Fashion Week and I think the luxury format will really make an impression.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> What does a typical day look like for you?<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> It\u2019s a lot. I\u2019m a web developer, so I also have clients who need websites. One of them sponsors my <strong><a href=\"https:\/\/customtrends.tv\">Future Fighters of America<\/a><\/strong> program, which serves kids ages 7 to 19 in Texas and Los Angeles. We\u2019ll have a special July print just for them, featuring the kids, their goals, and how they\u2019re staying on track with health and education. That\u2019s a project close to my heart.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s amazing. You do so much in your community too.<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> I try. And if anyone wants to advertise with Custom Trends, just reach out through my website or Instagram. I\u2019ll be bringing a booth to Thailand with all my magazines and products. It won\u2019t just be red carpet interviews. It\u2019ll be a full presentation. And I have upcoming events in Los Angeles too. When you work with me, it\u2019s not just a one-stop deal. I connect you with partners and platforms across all kinds of events.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> What\u2019s your top advice for networking?<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> Instagram. I know it can feel intimidating, but once you understand how to post reels, share links, and build consistency, it becomes your best marketing tool. Also, go to events. Hand people something, a business card, a little gift. It helps them remember you. Then maybe their friend needs something you offer, and boom, there\u2019s your next client. Word of mouth is everything.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-10-1024x683.jpg\" alt=\"\" class=\"wp-image-14618\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-10-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-10-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-10-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-10-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-10-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-10-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Getting started is the hardest part. But it pays off.<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> It can be a little scary at first. Sometimes people just want to chat instead of do business. You have to stay focused. Keep your posts fun, be yourself, but always keep your business front and center.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Humor helps so much in short-form content too.<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> Yes. I love laughing at reels, and I know that makes people more likely to engage. This summer, I\u2019ll be visiting seven gyms, covering car events, and attending fashion shows. Every week there\u2019s something happening in Houston.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Are there any awards or projects you\u2019re especially proud of?<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> I\u2019ve won two<strong><a href=\"https:\/\/customtrends.tv\/about\"> Telly Awards<\/a><\/strong>. A bronze in 2018 and a silver in 2020 for a Super Bowl project we did for Amazon Prime Video. It highlighted sports and also charity, especially my favorite Houston cat nonprofit. It\u2019s not just about business. It has to come from the heart. You have to care about your cause.<\/p>\n\n\n\n<p class=\"has-black-color has-blush-light-purple-gradient-background has-text-color has-background has-link-color wp-elements-67633e916900b47bc2d2ae1d58d317b4\" style=\"font-size:18px\"><strong><em>&#8220;Instagram becomes your best marketing tool once you understand how to use reels, links, and stay consistent.&#8221;<\/em><\/strong> <strong>Trixie Gynn, CEO<\/strong>\u200b<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> So true. You can feel when it\u2019s real.<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> Exactly. I love cats. That one is easy for me.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> What\u2019s the biggest challenge for Custom Trends right now?<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> Honestly? Me. I need to be cloned. I do so much myself, editing, designing, publishing, and I\u2019m realizing it\u2019s time to bring in help. But I\u2019m picky. I know exactly how I want things to look, and it\u2019s hard to let go of that control. Still, I need to grow. If I don\u2019t bring in help, I won\u2019t be able to publish as many issues as I want.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s so real. We all need help sometimes.<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> It\u2019s true. I missed a deadline this week because I had a big web project for an industrial company that also supports my youth charity. Everything connects. But I want to get better at delegating so we can grow faster.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-8-1-1024x683.jpg\" alt=\"\" class=\"wp-image-14617\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-8-1-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-8-1-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-8-1-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-8-1-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-8-1-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/05\/Mockup-8-1-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> What\u2019s something you hope listeners take away from this episode?<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> Order the <strong><a href=\"https:\/\/www.printingcenterusa.com\/request-samples\">free sample pack<\/a><\/strong> from PrintingCenterUSA. That\u2019s how I discovered the luxury landscape size. Being able to feel the papers and see the finishes opened my mind to what\u2019s possible. Now I\u2019m planning new projects I never would have dreamed of without that.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Yes. That pack is free and full of surprises. You never know what might spark a new idea.<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> Exactly. I have a whole list of things I want to create now. Before that, I thought I was limited to the standard sizes. That sample changed everything.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> If you had one day completely free, what would you do?<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> The beach. I would drive to Galveston, soak up the sun, and eat something delicious. I need that reset.<\/p>\n\n\n\n<p class=\"has-black-color has-blush-light-purple-gradient-background has-text-color has-background has-link-color wp-elements-4c0535e1b29122ba405910a234f350af\" style=\"font-size:18px\"><strong> <em>&#8220;The high gloss, the vibrancy, when people hold it, they\u2019re like wow. And that\u2019s the moment I want to create. I review fonts, colors, layout choices. I take notes on everything. It\u2019s trial and error. But I know what prints well.&#8221;<\/em><\/strong> <strong><strong>Trixie Gynn, CEO<\/strong><\/strong><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> I love that. So to wrap things up, how can people find you?<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> Visit <strong><a href=\"https:\/\/customtrends.tv\/\">CustomTrends.TV<\/a><\/strong> or follow me on <strong><a href=\"https:\/\/www.instagram.com\/customtrends\">Instagram at @CustomTrends<\/a><\/strong>. Those are the two places I\u2019m always active.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Thank you, Trixie. It\u2019s been so fun having you on the show. I can\u2019t wait to see the new issues and hear all about your trip to Thailand.<\/p>\n\n\n\n<p><strong>Trixie Gynn:<\/strong> Thank you. I\u2019m excited too. The fall issue will be amazing. It\u2019s going to include everything from the trip. Food, fashion, culture, all of it. I can\u2019t wait to bring it to life.<\/p>\n\n\n\n<p>That\u2019s a wrap on another episode of <em>Behind The Print<\/em>. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.<\/p>\n\n\n\n<p>If you enjoyed today\u2019s episode, be sure to get your <strong><a href=\"https:\/\/www.printingcenterusa.com\/request-samples\">sample pack<\/a><\/strong> today from <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">PrintingCenterUSA.com<\/a><\/strong> and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there\u2019s always more to discover behind the print.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Custom Made Trend Setting<\/h2>\n\n\n\n<p>Through Custom Trends, Trixie Gynn is showing that real impact happens when you lead with heart and hustle.<br>From honoring entrepreneurs and athletes to giving kids a platform to shine, her work reminds us that print is more than a product. It\u2019s a powerful tool for storytelling, connection, and community. Whether you&#8217;re building a brand, launching a creative project, or dreaming of your first magazine cover, high-quality printing can help you turn your passion into something people can hold on to. <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">Order today<\/a><\/strong>!<\/p>\n\n\n\n<p>Listen to the full episode on <strong><a href=\"https:\/\/open.spotify.com\/show\/0tdusR55V6gt79q4aqimHN\">Spotify<\/a><\/strong> or check out the interview on <strong><a href=\"https:\/\/www.youtube.com\/playlist?list=PL8yW0lEYZbJij0z8X-p9JImvk27RUvGAb\">YouTube<\/a><\/strong>!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode of Behind The Print, we\u2019re joined by powerhouse publisher, editor, and CEO Trixie Gynn of Custom Trends Magazine. From red carpet coverage to community programs for youth, Trixie is the definition of multifaceted and mission-driven. She shares how she uses print, social media, and in-person connections to uplift small businesses, spotlight global fashion, and create meaningful platforms for creative people. If you\u2019ve ever wanted to turn your vision into a magazine, a movement, or a brand that opens doors for others, this conversation is packed with inspiration. Below, you&#8217;ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below. 7-minute read &#8220;Print gives people something to take home with them. That physical piece helps them remember your brand. Go to events. Hand people something, a card, a little gift. That\u2019s how you make a real connection.&#8221; Trixie Gynn, CEO Transcripts from Behind The Print with Trixie Gynn, CEO, Publisher, &amp; Editor of Custom Trends Magazine and TV Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print. Today\u2019s episode is More Than a Magazine, and I\u2019m here with Custom Trends Magazine and TV CEO, publisher, and editor Trixie Gynn. Trixie Gynn: Hi. Hello. Thank you for having me. Zoe Fisher: Of course. We\u2019re excited to have you. So, tell me, Trixie, who do you serve through Custom Trends? &#8220;This is Custom Trends, baby! We don\u2019t do boring. You can laugh, you can sparkle, and you can still be about your business. When someone picks up my magazine and says \u2018wow,\u2019 that\u2019s the moment I live for.&#8221; Trixie Gynn, CEO\u200b Zoe Fisher: That sounds amazing! We are so excited for you! What problems does your magazine help solve? Trixie Gynn: We help people bring their business ideas to life. A lot of our audience is made up of new entrepreneurs who are launching something in the summer. They\u2019re looking for web development, product marketing, flyers, and business cards. I help design, save them money, and promote their brand in my magazine. We have a wide audience, so it helps their product get seen and known. Zoe Fisher: So you\u2019re like a marketing manager helping people build up their brand during peak season. Trixie Gynn: Exactly. It\u2019s all about learning. Every week something new comes out. Technology keeps moving fast. But you have to balance digital and print. People still want something physical to hold, especially at events. It makes a difference when someone can take something home with them. Zoe Fisher: Yes. And your magazines are gorgeous. I\u2019ve seen so many issues now and they\u2019re so vibrant. Trixie Gynn: Thank you. I have an amazing team. Shout out to Ivan Morales in New York who helps creatively direct the magazine. You can put together a beautiful layout, but if the printer doesn&#8217;t deliver quality, it doesn\u2019t work. I had that experience early on. The colors were off and the print looked mediocre. That\u2019s not what I want clients to see. They deserve something beautiful that represents their brand well. Zoe Fisher: So how do you curate campaigns to support your readers and partners? Trixie Gynn: I track what people read through the digital flipbook from PrintingCenterUSA that I embed on my website. I study the analytics, what pages get traffic, what days are busy, and that tells me what content is landing. That feedback shapes my editorial planning and helps me make every issue stronger. Zoe Fisher: That\u2019s so smart. You\u2019re always looking to improve each issue. Trixie Gynn: Yes. I review fonts, colors, layout choices. I take notes on everything. It\u2019s trial and error. I remember which fonts didn\u2019t print well or which combinations popped. This latest issue has Sabrina Carpenter and Michael O\u2019Hearn, and the quality is amazing. The high gloss, the vibrancy, when people hold it, they\u2019re like wow. And that\u2019s the moment I want to create. Zoe Fisher: I feel like I can always recognize your magazine even if the title wasn\u2019t on the front. Trixie Gynn: That\u2019s so good to hear. Now I\u2019m doing a luxury landscape magazine, and I\u2019m still learning through that. The dimensions are bigger and it\u2019s a totally different experience. I can\u2019t wait to print it this week. It\u2019s Print Week and I\u2019m so excited. &#8220;We help people bring their business ideas to life. I help design, save them money, and promote their brand in my magazine. It\u2019s not just a one-stop deal. I connect you with partners and platforms across all kinds of events.&#8221; Trixie Gynn, CEO Zoe Fisher: I\u2019ll keep my eyes peeled for that one. Trixie Gynn: It\u2019s the Warrior Edition, covering sports and fashion from the U.S., Thailand, and London. It\u2019s going to be incredible. I\u2019m bringing it to Thailand for International Fashion Week and I think the luxury format will really make an impression. Zoe Fisher: What does a typical day look like for you? Trixie Gynn: It\u2019s a lot. I\u2019m a web developer, so I also have clients who need websites. One of them sponsors my Future Fighters of America program, which serves kids ages 7 to 19 in Texas and Los Angeles. We\u2019ll have a special July print just for them, featuring the kids, their goals, and how they\u2019re staying on track with health and education. That\u2019s a project close to my heart. Zoe Fisher: That\u2019s amazing. You do so much in your community too. Trixie Gynn: I try. And if anyone wants to advertise with Custom Trends, just reach out through my website or Instagram. 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