{"id":15585,"date":"2025-11-28T11:04:55","date_gmt":"2025-11-28T18:04:55","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/?p=15585"},"modified":"2025-11-28T11:04:56","modified_gmt":"2025-11-28T18:04:56","slug":"behind-the-print-bakit-box-case-study","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/behind-the-print-bakit-box-case-study\/","title":{"rendered":"Behind The Print with B\u0101KIT Box\u00a0"},"content":{"rendered":"\n<p>Welcome to the latest episode of&nbsp;<em><strong>Behind The Print<\/strong><\/em>, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode, we explore how <strong>Shelley owner of B\u0101KIT Box<\/strong> turned her love of baking and global culture into an educational subscription box that brings families together. From its roots in homemade recipes to its creative use of print materials, B\u0101KIT Box blends flavor, learning, and imagination into one hands-on experience. This conversation offers valuable lessons for marketing professionals, small business owners, graphic designers, and print enthusiasts alike. You\u2019ll discover how tangible design, family connection, and creativity in packaging can transform a product into a meaningful brand story.<\/p>\n\n\n\n<p>Below, you\u2019ll find the&nbsp;<strong>transcript of our conversation<\/strong>, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the&nbsp;<strong>video<\/strong>&nbsp;attached below.<\/p>\n\n\n\n<p><em><strong>11-minute read<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background has-medium-font-size\"><strong><em>\u201cPrint is everything for us. It keeps people present, away from screens, and in the moment.\u201d<\/em> Shelley Gupta<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behind The Print with BaKIT Box\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/tJhT5WdTx4c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Transcripts from Behind The Print with founder and CEO of B\u0101KIT Box, Shelley Gupta<\/h2>\n\n\n\n<p><strong>Welcome back to Behind The Print podcast<\/strong>, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.<\/p>\n\n\n\n<p>Today\u2019s episode is <strong><em>Taste, Texture, and Print The Ingredients of Success<\/em><\/strong>. We\u2019re talking about creativity, connection, and how one baking subscription company turned family traditions into a global brand that inspires people to learn, laugh, and bake together. Joining me today is the <strong>founder and CEO of B\u0101KIT Box, Shelley Gupta<\/strong>.<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> Hi! Thank you for having me.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Of course! We\u2019re so excited to have you, Shelley. For those who haven\u2019t heard about B\u0101KIT Box yet, who do you serve and what inspired you to start this journey from music to baking entrepreneurship?<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> We really serve anyone who loves baking, but our main audience is families with kids between the ages of five and twelve. B\u0101KIT Box is designed to bring families together in the kitchen, getting their hands dirty and putting away those screens. Originally, I wanted to introduce global culture through baking, not necessarily as a family-focused or educational concept. It started as global recipes from around the world. But when customers began asking for more, more stories, more cultural lessons, it became clear there was a need for something educational. That\u2019s when we pivoted toward family learning through baking.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-1-3-1024x683.jpg\" alt=\"\" class=\"wp-image-15588\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-1-3-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-1-3-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-1-3-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-1-3-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-1-3-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-1-3-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> You describe B\u0101KIT Box as both educational and global. What problems do you think your box helps solve for home bakers and families, and what makes it different from other traditional subscription boxes?<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> Great question. At its heart, our outlet is baking, that\u2019s the constant. But what makes B\u0101KIT Box different is that we introduce families to other countries through food. We stay away from recipes people already know and instead offer things like Persian Love Cake, Black Pepper South African Cookies, or churros. We want to show that with the same basic ingredients, you can experience a whole new culture. Each box also includes an activity booklet that goes beyond baking. It weaves in science, technology, engineering, math, art, and culture, so it\u2019s a STEAM learning experience rooted in creativity.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background has-medium-font-size\"><strong><em>\u201cThe beauty of baking is that even if it doesn\u2019t look perfect, it still tastes amazing.\u201d <\/em>Shelley Gupta<\/strong><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That is so cool. I was looking on your website, and the love cakes are beautiful! They\u2019re not just fun to make, they\u2019re gorgeous. You\u2019d be proud to share them with family and friends.<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> Completely. That\u2019s one of my favorites. It has rose water in it and smells amazing.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Your brand has such a creative, family-centered energy. How do you balance the fun of baking with your strategic background from Chicago Booth and consulting?<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> I\u2019ve always loved to bake, especially during the holidays with my family. It was never professional, just something that made me happy. Baking can be intimidating for people, though, so we wanted to take out the hardest part, measuring. We premeasure everything by grams to make it foolproof. Then we create opportunities for kids to practice math through smaller, fun measurements during the process. For me, it was a natural mix of passion and business sense, seeing a market opportunity for something joyful that wasn\u2019t being done yet.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background has-medium-font-size\"><em><strong>\u201cWe wanted to introduce culture through baking, it\u2019s a fun, screen-free way for families to learn together.\u201d <\/strong><\/em><strong>Shelley Gupta<\/strong><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> The story behind your brand is so relatable. I think everyone has had a baking disaster or two! How did your early experiences shape your mission to make baking accessible and joyful for everyone?<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> I have so many funny memories of baking with my siblings growing up. The desserts always tasted great but didn\u2019t always look perfect, and that became our family motto: it might look funny, but it\u2019s going to taste amazing. That\u2019s the beauty of DIY baking. It\u2019s personal. We make sure everything in our boxes tastes great, but we encourage creativity, add sprinkles, change the shape, make it your own. Seeing customers share their creations is one of my favorite parts of this job.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-2-2-1024x683.jpg\" alt=\"\" class=\"wp-image-15589\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-2-2-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-2-2-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-2-2-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-2-2-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-2-2-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-2-2-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> I love that. And I like how you said the premeasured ingredients mean it\u2019s going to taste good every time. That\u2019s such a relief for beginners!<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> Exactly. We give customers all the hard-to-find ingredients, and the only things they need to provide are perishable items like milk or butter. Our products are shelf-stable, and our instructions are written in friendly, simple terms without baking jargon. We want kids to be able to follow along and feel confident.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s such a smart way to bridge the gap between parents and children. When I was growing up, I didn\u2019t learn much about cooking. It wasn\u2019t until I was an adult that I started experimenting and realizing how intimidating it could be. You\u2019ve created something that helps parents and kids connect while teaching valuable life skills.<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> Thank you! That means a lot. We didn\u2019t have anything like this growing up either, and I think it\u2019s so important. I also love that it introduces global culture. When I was a kid, I didn\u2019t know you could bake something from India or Mexico or Italy at home. It\u2019s such a fun way to learn about the world.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> It\u2019s true, and it ties into this cultural movement of people exploring their ancestry and roots. Baking something from another country is such an exciting way to experience culture. Even if you\u2019re not from that place, it creates connection.<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> Absolutely. I love that aspect. When we test new recipes, it\u2019s incredible to see how the same ingredients, flour, sugar, butter, can turn into completely different desserts through technique and tradition. That\u2019s the magic of what we do.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-6-1-1024x683.jpg\" alt=\"\" class=\"wp-image-15590\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-6-1-1024x683.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-6-1-300x200.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-6-1-768x512.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-6-1-1536x1024.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-6-1-2048x1365.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-6-1-1170x780.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> You mentioned removing baking jargon and focusing on accessibility. How do you use print to amplify your message and connect with families?<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> Print is everything for us. One of our biggest goals is to create a screen-free experience, to get people off their phones and into the moment. Baking engages every sense, touch, smell, taste, and print supports that. We\u2019ve tested digital recipe books, but the experience isn\u2019t the same. If you bring an iPad into the kitchen, you get notifications, distractions, and it breaks the moment. We went all-in on print for that reason. We even separate our recipe guides and activity booklets so families can multitask, maybe a parent handles the baking while a child works on an activity. It\u2019s all designed for real interaction, and print is key to that.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s so intuitive. You must have a \u201cmom brain\u201d to think through those details!<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> (Laughs) I don\u2019t have kids, actually, but I have a big \u201cauntie brain.\u201d I\u2019ve got a ton of nieces and nephews, and I love spending time with them. Seeing how they learn and how short their attention spans can be really shaped how we design our products. I also get input from my friends who are parents to make sure everything feels natural.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background has-medium-font-size\"><em><strong>\u201cSometimes as founders, we have to ask what\u2019s important to us versus what\u2019s important to our customers.\u201d<\/strong><\/em> <strong>Shelley Gupta<\/strong><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> I love that. Every growing business has its milestones, what have been some of yours?<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> One big turning point came a few years ago when we were shipping perishable ingredients like butter and milk. We experienced one of the hottest summers ever, and everything melted. It was a disaster! That moment forced me to rethink the business model. I surveyed customers and realized they didn\u2019t actually need the perishables, they had those at home. What they valued was the experience and the flexibility. So we switched to a completely shelf-stable model. That change opened huge opportunities for us and made shipping much easier.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s such a great example of adapting to what your customers really need.<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> Definitely. As founders, we have to listen. That experience taught me that what seems essential to me might not be for the customer.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background has-medium-font-size\"><strong><em>\u201cWith the same ingredients, you can experience a whole new country, that\u2019s the magic of baking.\u201d<\/em><\/strong> <strong>Shelley Gupta<\/strong><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> On the flip side, what are some of the challenges you\u2019re facing right now?<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> Funding is always a challenge for small businesses. I\u2019m currently fundraising, mostly through angel investors who support startups like ours. Another big challenge is inventory management during the holidays. We\u2019ve only been around for a few years, so we\u2019re still building our data. It\u2019s hard to know exactly how much to produce, too much and you have waste, too little and you miss sales. It\u2019s a constant balancing act. We\u2019ve shifted from seasonal boxes like Halloween to more evergreen options so people can enjoy them year-round.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That makes perfect sense. I\u2019m sure after a few more seasons, you\u2019ll have that down to a science.<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> That\u2019s the goal!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-7-1024x673.jpg\" alt=\"\" class=\"wp-image-15591\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-7-1024x673.jpg 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-7-300x197.jpg 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-7-768x505.jpg 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-7-1536x1009.jpg 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-7-2048x1346.jpg 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/10\/Mockup-7-1170x769.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> You mentioned fundraising, how are you approaching that?<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> Mostly through traditional fundraising and pitch competitions. We actually won three last year, which was amazing. I pitch whenever I can. Every opportunity helps spread the word and build connections.<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> That\u2019s awesome! So if you weren\u2019t busy managing operations and inventory, what would your perfect day look like?<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> I\u2019d probably fly home to see my family. My sister has four kids, so it\u2019s always a lively house. Or honestly, if it\u2019s been a long week, I\u2019d just relax, order food, and not cook for once!<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> I love that! What\u2019s your favorite cuisine?<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> That\u2019s tough, but probably Mediterranean or Indian food. I could eat either every day. And when I do get time to unwind, I\u2019m a big fan of Friends and The Morning Show.<\/p>\n\n\n\n<iframe src=\"https:\/\/portal.printingcenterusa.com\/flipbook_share.php?code=965592&#038;title=Petite Patisserie Activity&#038;desc=B\u0101KIT Box\" scrolling=\"no\"  style=\"height: 1000px;width: 100%;max-width: 1400px;border: none;margin: auto;\"><\/iframe>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Great choices! Before we wrap up, how can our listeners connect with you or try B\u0101KIT Box for themselves?<\/p>\n\n\n\n<p><strong>Shelley Gupta:<\/strong> Visit our website at <strong><a href=\"https:\/\/www.bakitbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BaKitBox.com<\/a><\/strong>, that\u2019s B-A-K-I-T box.com. You can also find us on <strong><a href=\"https:\/\/www.instagram.com\/bakitbox\">Instagram<\/a><\/strong>, <strong><a href=\"https:\/\/www.facebook.com\/TheRealBaKITBox\/\" target=\"_blank\" rel=\"noreferrer noopener\">FaceBook<\/a><\/strong>, <strong><a href=\"https:\/\/www.youtube.com\/channel\/UCj6jFyoHpstfMuwll0cJCJA\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a><\/strong>, and <strong><a href=\"https:\/\/www.tiktok.com\/@bakitbox\">TikTok<\/a><\/strong> at the same handle, @BaKitBox. We love engaging with customers and seeing their creations, so please share your photos with us!<\/p>\n\n\n\n<p><strong>Zoe Fisher:<\/strong> Perfect. You heard her, go check out bakitbox.com or follow B\u0101KIT Box on social media. Shelley, thank you so much for joining us. And to our listeners, thanks for tuning in to another episode of Behind The Print Podcast, where we explore the artistry and innovation that make print a powerful tool for storytelling and business growth. Order a <strong><a href=\"https:\/\/www.printingcenterusa.com\/request-samples\">free PrintingCenterUSA sample pack<\/a><\/strong> today and explore our options!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Where Baking Meets Connection<\/h2>\n\n\n\n<p>Through Shelley Gupta\u2019s story, we see how something as simple as flour and sugar can become a bridge for culture, creativity, and family connection. B\u0101KIT Box has transformed kitchen time into a hands-on learning experience that celebrates diversity and imagination through print and design. Shelley\u2019s approach reminds us that tangible materials like recipe cards, packaging, and booklets do more than deliver information, they create moments of togetherness. Whether you\u2019re a small business owner building your brand, a marketer crafting your message, or a designer shaping your next campaign, this episode proves that print still has the power to connect us in the most human ways. Visit <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">PrintingCenterUSA<\/a><\/strong> today and bring your big business dreams to life with print!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the latest episode of&nbsp;Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode, we explore how Shelley owner of B\u0101KIT Box turned her love of baking and global culture into an educational subscription box that brings families together. From its roots in homemade recipes to its creative use of print materials, B\u0101KIT Box blends flavor, learning, and imagination into one hands-on experience. This conversation offers valuable lessons for marketing professionals, small business owners, graphic designers, and print enthusiasts alike. You\u2019ll discover how tangible design, family connection, and creativity in packaging can transform a product into a meaningful brand story. Below, you\u2019ll find the&nbsp;transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the&nbsp;video&nbsp;attached below. 11-minute read \u201cPrint is everything for us. It keeps people present, away from screens, and in the moment.\u201d Shelley Gupta Transcripts from Behind The Print with founder and CEO of B\u0101KIT Box, Shelley Gupta Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print. Today\u2019s episode is Taste, Texture, and Print The Ingredients of Success. We\u2019re talking about creativity, connection, and how one baking subscription company turned family traditions into a global brand that inspires people to learn, laugh, and bake together. Joining me today is the founder and CEO of B\u0101KIT Box, Shelley Gupta. Shelley Gupta: Hi! Thank you for having me. Zoe Fisher: Of course! We\u2019re so excited to have you, Shelley. For those who haven\u2019t heard about B\u0101KIT Box yet, who do you serve and what inspired you to start this journey from music to baking entrepreneurship? Shelley Gupta: We really serve anyone who loves baking, but our main audience is families with kids between the ages of five and twelve. B\u0101KIT Box is designed to bring families together in the kitchen, getting their hands dirty and putting away those screens. Originally, I wanted to introduce global culture through baking, not necessarily as a family-focused or educational concept. It started as global recipes from around the world. But when customers began asking for more, more stories, more cultural lessons, it became clear there was a need for something educational. That\u2019s when we pivoted toward family learning through baking. Zoe Fisher: You describe B\u0101KIT Box as both educational and global. What problems do you think your box helps solve for home bakers and families, and what makes it different from other traditional subscription boxes? Shelley Gupta: Great question. At its heart, our outlet is baking, that\u2019s the constant. But what makes B\u0101KIT Box different is that we introduce families to other countries through food. We stay away from recipes people already know and instead offer things like Persian Love Cake, Black Pepper South African Cookies, or churros. We want to show that with the same basic ingredients, you can experience a whole new culture. Each box also includes an activity booklet that goes beyond baking. It weaves in science, technology, engineering, math, art, and culture, so it\u2019s a STEAM learning experience rooted in creativity. \u201cThe beauty of baking is that even if it doesn\u2019t look perfect, it still tastes amazing.\u201d Shelley Gupta Zoe Fisher: That is so cool. I was looking on your website, and the love cakes are beautiful! They\u2019re not just fun to make, they\u2019re gorgeous. You\u2019d be proud to share them with family and friends. Shelley Gupta: Completely. That\u2019s one of my favorites. It has rose water in it and smells amazing. Zoe Fisher: Your brand has such a creative, family-centered energy. How do you balance the fun of baking with your strategic background from Chicago Booth and consulting? Shelley Gupta: I\u2019ve always loved to bake, especially during the holidays with my family. It was never professional, just something that made me happy. Baking can be intimidating for people, though, so we wanted to take out the hardest part, measuring. We premeasure everything by grams to make it foolproof. Then we create opportunities for kids to practice math through smaller, fun measurements during the process. For me, it was a natural mix of passion and business sense, seeing a market opportunity for something joyful that wasn\u2019t being done yet. \u201cWe wanted to introduce culture through baking, it\u2019s a fun, screen-free way for families to learn together.\u201d Shelley Gupta Zoe Fisher: The story behind your brand is so relatable. I think everyone has had a baking disaster or two! How did your early experiences shape your mission to make baking accessible and joyful for everyone? Shelley Gupta: I have so many funny memories of baking with my siblings growing up. The desserts always tasted great but didn\u2019t always look perfect, and that became our family motto: it might look funny, but it\u2019s going to taste amazing. That\u2019s the beauty of DIY baking. It\u2019s personal. We make sure everything in our boxes tastes great, but we encourage creativity, add sprinkles, change the shape, make it your own. Seeing customers share their creations is one of my favorite parts of this job. Zoe Fisher: I love that. And I like how you said the premeasured ingredients mean it\u2019s going to taste good every time. That\u2019s such a relief for beginners! Shelley Gupta: Exactly. We give customers all the hard-to-find ingredients, and the only things they need to provide are perishable items like milk or butter. Our products are shelf-stable, and our instructions are written in friendly, simple terms without baking jargon. We want kids to be able to follow along and feel confident. Zoe Fisher: That\u2019s such a smart way to bridge the gap between parents and children. When I was growing up, I didn\u2019t learn much about cooking. 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