{"id":15731,"date":"2025-11-21T09:00:00","date_gmt":"2025-11-21T16:00:00","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/?p=15731"},"modified":"2025-11-17T10:09:23","modified_gmt":"2025-11-17T17:09:23","slug":"case-study-intown-ace-hardware-bag-stuffers","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/case-study-intown-ace-hardware-bag-stuffers\/","title":{"rendered":"How Intown Ace Hardware Turned 6,000 Fliers Into $14,000 for Their Community"},"content":{"rendered":"\n<p>At PrintingCenterUSA, we love seeing local businesses use print to strengthen community, boost engagement, and celebrate the milestones that matter most. Intown Ace Hardware in Decatur, Georgia, has perfected that balance. For years, their team has used printed bag stuffers to promote store events that bring neighbors together, support local causes, and celebrate their history.<\/p>\n\n\n\n<p>This year marks an exciting milestone. Intown Ace Hardware is celebrating <strong>40 years in business<\/strong>, and their Anniversary Sale has become one of their biggest traditions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">About Intown Ace Hardware<\/h2>\n\n\n\n<p>Intown Ace Hardware is a community focused store known for its friendly team, long standing traditions, and commitment to supporting local education and neighborhood causes. Their customers look forward to annual events like <strong>Ladies Night<\/strong> and the <strong>Anniversary Sale<\/strong>, two crowd favorites that bring their community together year after year.<\/p>\n\n\n\n<p class=\"has-white-color has-vivid-red-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-bee1109ae9cac46aed4b6c195ea8a499\"><em><strong>\u201cOn October 2, we welcomed more than 800 ladies for a night of shopping, wine, eats and live music. We raised over $14,000 for our local education fund,\u201d <\/strong><\/em><strong>Dana shared.<\/strong><\/p>\n\n\n\n<p>From giveaways to seasonal sales to charity fundraisers, every event has one goal. Bring people together and give back.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"1005\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/11\/Behind-the-Print-Youtube-Thumbnail-40.png\" alt=\"\" class=\"wp-image-15733\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/11\/Behind-the-Print-Youtube-Thumbnail-40.png 924w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/11\/Behind-the-Print-Youtube-Thumbnail-40-276x300.png 276w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/11\/Behind-the-Print-Youtube-Thumbnail-40-768x835.png 768w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" \/><\/figure>\n\n\n\n<p>     <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p>With two signature events happening each year, Intown Ace Hardware relies on simple, effective printed materials that reach customers directly.<\/p>\n\n\n\n<p>Bag stuffers are their go to solution. Every shopper receives one with their purchase, which guarantees visibility and drives turnout for key events.<\/p>\n\n\n\n<p>But like many small businesses, they faced a couple of hurdles:<br>\u2022 Their <strong>design software was not compatible with print<\/strong> ready formatting<br>\u2022 Their files were <strong>missing bleeds<\/strong><br>\u2022 They were working on a <strong>tight timeline<\/strong><br>\u2022 They wanted the <strong>most cost effective, high quality<\/strong> solution<\/p>\n\n\n\n<p class=\"has-white-color has-vivid-red-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-142c92baf862246a2440045a6f312372\"><strong><em>\u201cWe had used a design program that wasn\u2019t compatible and your design team walked us through converting the file so it could be printed,\u201d<\/em><\/strong> <strong>Dana explained.<\/strong> <strong><em>\u201cWe were also a little late getting started and PrintingCenterUSA was able to cut several days off getting the finished materials.\u201d<\/em><\/strong><\/p>\n\n\n\n<p>For their 40th Anniversary Sale, the challenge was the same. Busy schedules, non designer files, and the need to get thousands of bag stuffers printed early enough to support their busiest shopping day of the year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Printing Solution<\/h2>\n\n\n\n<p>Dana partnered with PrintingCenterUSA to print <strong>6,000 full color bag stuffers<\/strong> for their 2025 Anniversary event.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"1024\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/11\/Behind-the-Print-Youtube-Thumbnail-41-871x1024.png\" alt=\"\" class=\"wp-image-15734 size-full\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/11\/Behind-the-Print-Youtube-Thumbnail-41-871x1024.png 871w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/11\/Behind-the-Print-Youtube-Thumbnail-41-255x300.png 255w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/11\/Behind-the-Print-Youtube-Thumbnail-41-768x903.png 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2025\/11\/Behind-the-Print-Youtube-Thumbnail-41.png 924w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Printing in bulk kept the cost low and the reach high. For just over $300, Intown Ace Hardware printed 6,000 full color fliers and used them to promote events that brought in hundreds of guests and raised more than $14,000 for their community.<\/p>\n\n\n\n<p><strong>Flier Print Specs:<\/strong><br><strong>Size: <\/strong>6 x 4.25 inches<br><strong>Quantity: <\/strong>6,000<br><strong>Paper: <\/strong>60 lb. uncoated text<br><strong>Ink: <\/strong>Full Color Front<br><strong>Back: <\/strong>Blank<\/p>\n\n\n\n<p>These small, colorful fliers became a powerful touchpoint for the community. By placing one in every shopping bag, Intown Ace Hardware spread awareness, supported local causes, and helped customers feel connected to their annual traditions.<br><br><\/p>\n<\/div><\/div>\n\n\n\n<p>     <\/p>\n\n\n\n<p class=\"has-white-color has-vivid-red-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-27e3d025878b1e2fae3feaa727fc89af\"><em><strong>\u201cAgain, not being a graphic designer, my files were not perfect and PrintingCenterUSA came to the rescue,\u201d <\/strong><\/em><strong>Dana said. <\/strong><em><strong>\u201cYour team made sure the bleeds were there and helped us get everything ready.\u201d<\/strong><\/em><\/p>\n\n\n\n<p>Even better, during the process, Dana learned that turning the piece into a <strong>postcard<\/strong> next year could offer an even sturdier feel for nearly the same price. She is excited to make the switch in future print runs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Impact<\/h2>\n\n\n\n<p>Bag stuffers have become a powerful tool for building anticipation and boosting attendance at Intown Ace Hardware.<\/p>\n\n\n\n<p>For the Anniversary Sale, customers look forward to the event all year. Many even visit early to \u201cscope out\u201d what they plan to buy. With 30 percent off most items and 40 years to celebrate, it is a shopping day customers mark on their calendar.<\/p>\n\n\n\n<p class=\"has-white-color has-vivid-red-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-9125020ae01916fd0931515a7c2ce758\"><strong><em>\u201cSuch really helpful people to work with,\u201d <\/em>Dana said.<em> \u201cYou have made this process so easy.\u201d<\/em><\/strong><\/p>\n\n\n\n<p>For Ladies Night, the printed flyers helped draw more than <strong>800 attendees<\/strong> and contributed to raising <strong>over $14,000<\/strong> for a local education fund.<\/p>\n\n\n\n<iframe src=\"https:\/\/portal.printingcenterusa.com\/flipbook_share.php?code=969123&#038;title=2025&#038;desc=Anniversary\" scrolling=\"no\"  style=\"height: 1000px;width: 100%;max-width: 1400px;border: none;margin: auto;\"><\/iframe>\n\n\n\n<p>    <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Create Your Own Flyers<\/h2>\n\n\n\n<p>Inspired by Intown Ace Hardware\u2019s success? Event fliers are one of the most affordable and effective ways to boost turnout and support your biggest promotions. Bulk printing keeps costs low while giving you the reach you need.<\/p>\n\n\n\n<p>Intown Ace printed 6,000 full color fliers for just over <strong>$300<\/strong>, and those same fliers helped raise more than <strong>$14,000<\/strong> for their local education fund. A small investment can create a huge impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here\u2019s how to get started:<\/h3>\n\n\n\n<p><strong>Identify Your Goal:<\/strong> Promote a sale, fundraiser, open house, or seasonal event.<br><strong>Design Your Flyer:<\/strong> Keep it simple, bold, and easy to read.<br><strong>Choose Your Format:<\/strong> Bag stuffers, postcards, rack cards, or posters all work well.<br><strong>Select Your Paper:<\/strong> Uncoated text is cost effective, while heavier stock creates a premium feel.<br><strong>Print with Confidence:<\/strong> Fast turnaround and accurate color help you stay on schedule.<\/p>\n\n\n\n<p>Ready to create your next flyer or event promo? Start your project at <strong><a href=\"https:\/\/www.printingcenterusa.com\/printing\/color-copies-printing\">PrintingCenterUSA<\/a><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Looking Ahead<\/h2>\n\n\n\n<p>As Intown Ace Hardware celebrates 40 years, their traditions continue to strengthen their relationship with the community they serve. From charity fundraisers to major sales events, print remains one of their most effective tools for engaging customers year after year.<\/p>\n\n\n\n<p>Explore more from Intown Ace Hardware:<br>\ud83c\udf10 <a href=\"https:\/\/www.intownace.com\">https:\/\/www.intownace.com<\/a><br>\ud83d\udc9b Facebook: <a href=\"https:\/\/www.facebook.com\/CoolAceDecatur\/\">https:\/\/www.facebook.com\/CoolAceDecatur\/<\/a><\/p>\n\n\n\n<p>At PrintingCenterUSA, we are proud to help businesses like Intown Ace Hardware turn simple print pieces into meaningful results for their community.<\/p>\n\n\n\n<p>\ud83d\udc49 Start your custom project today at <strong><a href=\"https:\/\/www.printingcenterusa.com\/\">PrintingCenterUSA<\/a><\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At PrintingCenterUSA, we love seeing local businesses use print to strengthen community, boost engagement, and celebrate the milestones that matter most. Intown Ace Hardware in Decatur, Georgia, has perfected that balance. For years, their team has used printed bag stuffers to promote store events that bring neighbors together, support local causes, and celebrate their history. This year marks an exciting milestone. Intown Ace Hardware is celebrating 40 years in business, and their Anniversary Sale has become one of their biggest traditions. About Intown Ace Hardware Intown Ace Hardware is a community focused store known for its friendly team, long standing traditions, and commitment to supporting local education and neighborhood causes. Their customers look forward to annual events like Ladies Night and the Anniversary Sale, two crowd favorites that bring their community together year after year. \u201cOn October 2, we welcomed more than 800 ladies for a night of shopping, wine, eats and live music. We raised over $14,000 for our local education fund,\u201d Dana shared. From giveaways to seasonal sales to charity fundraisers, every event has one goal. Bring people together and give back. The Challenge With two signature events happening each year, Intown Ace Hardware relies on simple, effective printed materials that reach customers directly. Bag stuffers are their go to solution. Every shopper receives one with their purchase, which guarantees visibility and drives turnout for key events. But like many small businesses, they faced a couple of hurdles:\u2022 Their design software was not compatible with print ready formatting\u2022 Their files were missing bleeds\u2022 They were working on a tight timeline\u2022 They wanted the most cost effective, high quality solution \u201cWe had used a design program that wasn\u2019t compatible and your design team walked us through converting the file so it could be printed,\u201d Dana explained. \u201cWe were also a little late getting started and PrintingCenterUSA was able to cut several days off getting the finished materials.\u201d For their 40th Anniversary Sale, the challenge was the same. Busy schedules, non designer files, and the need to get thousands of bag stuffers printed early enough to support their busiest shopping day of the year. The Printing Solution Dana partnered with PrintingCenterUSA to print 6,000 full color bag stuffers for their 2025 Anniversary event. Printing in bulk kept the cost low and the reach high. For just over $300, Intown Ace Hardware printed 6,000 full color fliers and used them to promote events that brought in hundreds of guests and raised more than $14,000 for their community. Flier Print Specs:Size: 6 x 4.25 inchesQuantity: 6,000Paper: 60 lb. uncoated textInk: Full Color FrontBack: Blank These small, colorful fliers became a powerful touchpoint for the community. By placing one in every shopping bag, Intown Ace Hardware spread awareness, supported local causes, and helped customers feel connected to their annual traditions. \u201cAgain, not being a graphic designer, my files were not perfect and PrintingCenterUSA came to the rescue,\u201d Dana said. \u201cYour team made sure the bleeds were there and helped us get everything ready.\u201d Even better, during the process, Dana learned that turning the piece into a postcard next year could offer an even sturdier feel for nearly the same price. She is excited to make the switch in future print runs. The Impact Bag stuffers have become a powerful tool for building anticipation and boosting attendance at Intown Ace Hardware. For the Anniversary Sale, customers look forward to the event all year. Many even visit early to \u201cscope out\u201d what they plan to buy. With 30 percent off most items and 40 years to celebrate, it is a shopping day customers mark on their calendar. \u201cSuch really helpful people to work with,\u201d Dana said. \u201cYou have made this process so easy.\u201d For Ladies Night, the printed flyers helped draw more than 800 attendees and contributed to raising over $14,000 for a local education fund. How to Create Your Own Flyers Inspired by Intown Ace Hardware\u2019s success? Event fliers are one of the most affordable and effective ways to boost turnout and support your biggest promotions. Bulk printing keeps costs low while giving you the reach you need. Intown Ace printed 6,000 full color fliers for just over $300, and those same fliers helped raise more than $14,000 for their local education fund. A small investment can create a huge impact. Here\u2019s how to get started: Identify Your Goal: Promote a sale, fundraiser, open house, or seasonal event.Design Your Flyer: Keep it simple, bold, and easy to read.Choose Your Format: Bag stuffers, postcards, rack cards, or posters all work well.Select Your Paper: Uncoated text is cost effective, while heavier stock creates a premium feel.Print with Confidence: Fast turnaround and accurate color help you stay on schedule. Ready to create your next flyer or event promo? Start your project at PrintingCenterUSA. Looking Ahead As Intown Ace Hardware celebrates 40 years, their traditions continue to strengthen their relationship with the community they serve. From charity fundraisers to major sales events, print remains one of their most effective tools for engaging customers year after year. Explore more from Intown Ace Hardware:\ud83c\udf10 https:\/\/www.intownace.com\ud83d\udc9b Facebook: https:\/\/www.facebook.com\/CoolAceDecatur\/ At PrintingCenterUSA, we are proud to help businesses like Intown Ace Hardware turn simple print pieces into meaningful results for their community. \ud83d\udc49 Start your custom project today at PrintingCenterUSA.<\/p>\n","protected":false},"author":33,"featured_media":15736,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","h5ap_radio_sources":[],"footnotes":""},"categories":[112,223,153],"tags":[],"class_list":["post-15731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-fundraising","category-success-series"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Intown Ace Hardware Turned 6,000 Fliers Into $14,000 for Their Community - PrintingCenterUSA<\/title>\n<meta name=\"description\" content=\"Intown Ace Hardware used simple bag stuffers to draw 800 shoppers and raise $14,000 for their community. See how they did it!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.printingcenterusa.com\/blog\/case-study-intown-ace-hardware-bag-stuffers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Intown Ace Hardware Turned 6,000 Fliers Into $14,000 for Their Community - PrintingCenterUSA\" \/>\n<meta property=\"og:description\" content=\"Intown Ace Hardware used simple bag stuffers to draw 800 shoppers and raise $14,000 for their community. 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