{"id":15854,"date":"2025-12-03T09:00:00","date_gmt":"2025-12-03T16:00:00","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/?p=15854"},"modified":"2025-11-26T16:17:13","modified_gmt":"2025-11-26T23:17:13","slug":"encore-veterinary-consulting-catalog-case-study","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/encore-veterinary-consulting-catalog-case-study\/","title":{"rendered":"How One Catalog Relaunched an Entire Brand"},"content":{"rendered":"\n

At PrintingCenterUSA, we love seeing businesses use print to clarify their message, elevate their brand, and connect more deeply with the people they serve. For Encore Veterinary Consulting, their newly relaunched brand needed a piece that could speak for them long after a conversation ended. Their summer\u2013fall 2025 catalog became exactly that.<\/p>\n\n\n\n

What started as a simple idea, a physical guide veterinarians could hold in their hands, quickly became a powerful introduction to who Encore is, what they stand for, and how they support veterinary professionals across the country.<\/p>\n\n\n\n

About Encore Veterinary Consulting<\/h2>\n\n\n\n

Formerly known as VetSupport, Encore Veterinary Consulting reintroduced themselves this year with a clear, refreshed purpose. Their team helps veterinary practices grow while protecting the legacy that owners and hospital leaders have worked hard to build. From consulting to leadership development to tailored tools and training, Encore is committed to empowering veterinary teams at every level.<\/p>\n\n\n\n

With their relaunch, the team knew they needed a polished, professional piece that could represent the full scope of what they offer, something conference attendees could take home, flip through later, and immediately understand the value behind Encore\u2019s support.<\/p>\n\n\n\n

“Creating this catalog felt like the perfect way to reintroduce who we are and everything we have to offer,” <\/strong><\/em>shared Jesi Peck, Marketing and Communications Leader at Encore Veterinary Consulting.<\/strong><\/p>\n\n\n\n

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The Challenge<\/h2>\n\n\n\n

When rebranding, every touchpoint matters. Encore needed a catalog that could communicate their mission clearly and confidently, showcase their wide range of consulting services, introduce their training tools and workbooks, make a strong impression at conferences and events, and help attendees remember them long after the booth visit. They wanted something that felt modern, organized, and substantial, a piece robust enough to tell their story from cover to cover.<\/p>\n\n\n\n

For a team dedicated to helping veterinary professionals grow, this catalog needed to reflect that same clarity, structure, and professionalism.<\/p>\n\n\n\n

The Printing Solution<\/h2>\n\n\n\n

Encore<\/a><\/strong> partnered with PrintingCenterUSA<\/a><\/strong> to print a vibrant full color catalog that brought their relaunch to life. Every detail was selected to deliver crisp visuals, readability, and a polished, conference ready finish.<\/p>\n\n\n\n

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Catalog Print Specs<\/strong>
Size:<\/strong> 8.5 x 11 inches
Quantity:<\/strong> 250
Pages:<\/strong> 24
Binding: <\/strong>Saddle stitch
Cover:<\/strong> Ink Full color
Inside Ink:<\/strong> Full color
Cover Paper: <\/strong>100-pound gloss
Inside Paper:<\/strong> 100-pound gloss
Binding Edge:<\/strong> Left edge<\/p>\n<\/div><\/div>\n\n\n\n

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The glossy cover and interior pages make every service, product, and resource stand out with clarity. The saddle stitch binding keeps the catalog lightweight and easy to flip through, making it ideal for conferences and event booths.<\/p>\n\n\n\n

The Impact<\/h2>\n\n\n\n

The finished catalog gives Encore a physical, in depth resource that helps veterinary professionals understand their mission, their services, and their tools for growth. It also supports the team during conversations at events, allowing attendees to learn more once they return home.<\/p>\n\n\n\n

“Our goal was to create something that attendees could take home and flip through later,”<\/em> Jesi explained. “We hope this catalog helps veterinary professionals understand who we are, what we stand for, and how we can help them grow in their careers or lead their hospitals with confidence.”<\/em><\/strong><\/p>\n\n\n\n

For Encore, print became a bridge connecting their refreshed brand to the veterinary leaders and practice owners they partner with.<\/p>\n\n\n\n