{"id":270,"date":"2016-04-08T18:30:00","date_gmt":"2016-04-08T18:30:00","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/"},"modified":"2024-02-22T18:24:10","modified_gmt":"2024-02-22T18:24:10","slug":"bishop-sports-photography-booklet-case-study","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/","title":{"rendered":"Bishop Sports Photography Booklet Case Study"},"content":{"rendered":"<p><!--kg-card-begin: html--><\/p>\n<p><span style=\"font-size: 16px;\">Specializing in children\u2019s sports photography and operating in five states, Bishop Photo uses a <a href=\"https:\/\/www.printingcenterusa.com\/printing\/booklet-printing\" target=\"_blank\" rel=\"noopener\">booklet printing<\/a> to help increase their sales. The interesting thing about this booklet is that it doesn\u2019t talk about main service they offer \u2013 children\u2019s sports photography. The booklet lists many of their ancillary services like magnet fundraising and <a href=\"https:\/\/www.printingcenterusa.com\/year-book-printing\" target=\"_blank\" rel=\"noopener\">yearbook printing<\/a>. How does a booklet that doesn\u2019t talk about their main services help increase their sales? I spoke with Michael Bartz, their Sales Manager, to learn more.<\/span><\/p>\n<div\n    id=\"h5ap-player-1\"\n    data-id=\"h5ap-player-1\"\n    data-attributes=\"{&quot;uniqueId&quot;:&quot;player8130&quot;,&quot;clientId&quot;:&quot;&quot;,&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;center&quot;,&quot;source&quot;:&quot;https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Bishop-Sports-Photography-Booklet-Case-Study.mp3&quot;,&quot;poster&quot;:&quot;&quot;,&quot;title&quot;:&quot;Audio Title&quot;,&quot;artist&quot;:&quot;Author Name&quot;,&quot;color&quot;:&quot;#fff&quot;,&quot;textColor&quot;:&quot;#fff&quot;,&quot;primaryColor&quot;:&quot;#195FF5&quot;,&quot;hoverColor&quot;:&quot;#00B3FF&quot;,&quot;skin&quot;:&quot;Default&quot;,&quot;repeat&quot;:false,&quot;autoplay&quot;:false,&quot;isSticky&quot;:false,&quot;muted&quot;:false,&quot;loader&quot;:false,&quot;saveState&quot;:false,&quot;disablePause&quot;:false,&quot;seekTime&quot;:10,&quot;startTime&quot;:0,&quot;download&quot;:true,&quot;width&quot;:&quot;100%&quot;,&quot;radius&quot;:&quot;10px&quot;,&quot;controls&quot;:{&quot;play&quot;:true,&quot;progress&quot;:true,&quot;duration&quot;:true,&quot;mute&quot;:true,&quot;volume&quot;:true,&quot;settings&quot;:true},&quot;CSS&quot;:&quot;&quot;,&quot;i18n&quot;:{&quot;restart&quot;:&quot;Restart&quot;,&quot;rewind&quot;:&quot;Rewind {seektime}s&quot;,&quot;play&quot;:&quot;Play&quot;,&quot;pause&quot;:&quot;Pause&quot;,&quot;fastForward:&quot;:&quot;Forward {seektime}s&quot;,&quot;seek&quot;:&quot;Seek&quot;,&quot;seekLabel&quot;:&quot;{currentTime} of {duration}&quot;,&quot;played&quot;:&quot;Played&quot;,&quot;buffered&quot;:&quot;Buffered&quot;,&quot;currentTime:&quot;:&quot;Current time&quot;,&quot;duration&quot;:&quot;Duration&quot;,&quot;volume&quot;:&quot;Volume&quot;,&quot;mute&quot;:&quot;Mute&quot;,&quot;unmute&quot;:&quot;Unmute&quot;,&quot;enableCaptions&quot;:&quot;Enable captions&quot;,&quot;disableCaptions&quot;:&quot;Disable captions&quot;,&quot;download&quot;:&quot;Download&quot;,&quot;enterFullscreen&quot;:&quot;Enter fullscreen&quot;,&quot;exitFullscreen&quot;:&quot;Exit fullscreen&quot;,&quot;frameTitle&quot;:&quot;Player for {title}&quot;,&quot;captions&quot;:&quot;Captions&quot;,&quot;settings&quot;:&quot;Settings&quot;,&quot;pip&quot;:&quot;PIP&quot;,&quot;menuBack&quot;:&quot;Go back to previous menu&quot;,&quot;speed&quot;:&quot;Speed&quot;,&quot;normal&quot;:&quot;Normal&quot;,&quot;quality&quot;:&quot;Quality&quot;,&quot;loop&quot;:&quot;Loop&quot;,&quot;start&quot;:&quot;Start&quot;,&quot;end&quot;:&quot;End&quot;,&quot;all&quot;:&quot;All&quot;,&quot;reset&quot;:&quot;Reset&quot;,&quot;disabled&quot;:&quot;Disabled&quot;,&quot;enabled&quot;:&quot;Enabled&quot;,&quot;advertisement&quot;:&quot;Ad&quot;,&quot;qualityBadge&quot;:{&quot;2160&quot;:&quot;4K&quot;,&quot;1440&quot;:&quot;HD&quot;,&quot;1080&quot;:&quot;HD&quot;,&quot;720&quot;:&quot;HD&quot;,&quot;576&quot;:&quot;SD&quot;,&quot;480&quot;:&quot;SD&quot;}},&quot;controlColor&quot;:&quot;#4a5464&quot;,&quot;preload&quot;:&quot;metadata&quot;,&quot;speed&quot;:{&quot;selected&quot;:1,&quot;speed&quot;:[&quot;0.5&quot;,&quot; 0.75&quot;,&quot; 1&quot;,&quot; 1.25&quot;,&quot; 1.5&quot;,&quot; 1.75&quot;,&quot; 2&quot;,&quot; 4&quot;,&quot; 8&quot;]},&quot;multiple_audio&quot;:false,&quot;defaultValue&quot;:{&quot;Default&quot;:{&quot;primaryColor&quot;:&quot;#4A5464&quot;,&quot;controlColor&quot;:&quot;#4A5464&quot;,&quot;bgColor&quot;:&quot;#F5F5F5&quot;},&quot;Fusion&quot;:{&quot;primaryColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;controlColor&quot;:&quot;#fff&quot;},&quot;Stamp&quot;:{&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;},&quot;Wave&quot;:{&quot;primaryColor&quot;:&quot;#fff&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#fff&quot;},&quot;Card-1&quot;:{&quot;primaryColor&quot;:&quot;#fff&quot;,&quot;controlColor&quot;:&quot;#161616&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#fff&quot;},&quot;Card-2&quot;:{&quot;primaryColor&quot;:&quot;#00FBF3&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#fff&quot;},&quot;Simple-1&quot;:{&quot;primaryColor&quot;:&quot;#00dcff&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#00dcff&quot;},&quot;Simple-2&quot;:{&quot;primaryColor&quot;:&quot;#06F7FF00&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;},&quot;Player9&quot;:{&quot;primaryColor&quot;:&quot;#195FF6&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#EDEFF2&quot;},&quot;Player10&quot;:{&quot;primaryColor&quot;:&quot;#195FF6&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#EDEFF2&quot;},&quot;Player11&quot;:{&quot;primaryColor&quot;:&quot;#195FF6&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#fff&quot;}}}\"\n    class=\"wp-block-h5ap-tailwind wp-block-h5ap-audioplayer\">\n    <\/div>\n<p><!--more--><\/p>\n<p><span style=\"font-size: 16px;\">So why doesn\u2019t the booklet talk about their photography services more? It comes down to the way they use their booklet. \u00a0Michael will meet with the board of the youth sports organization and give them a sales presentation. At that presentation he will talk about their photography services in person, which is an effective sales technique. Michael sends the booklet ahead to catch their attention and help him book the meeting. He leaves copies behind so that the board members have something to hold and look back on. The booklet doesn\u2019t talk about their main photography services because it doesn\u2019t need to. Michael will be providing all of that information when he meets with the board members.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/web.printingcenterusa.com\/blog\/promote-your-business?hsCtaTracking=ffc6be16-c90b-4215-8bcb-e9b72cb1c545%7C23603d38-8407-4244-808c-4b204ce652d8\/\" target=\"_blank\" rel=\"noopener\">Promote Your Business with Online Printing<\/a><\/p>\n<p><span style=\"font-size: 16px;\">The booklet was designed with content from pre-designed <a href=\"https:\/\/www.printingcenterusa.com\/printing\/flyer-printing\" target=\"_blank\" rel=\"noopener\">flyers<\/a> that they had already used in previous marketing campaigns. For example, if they had a flyer that talked about their yearbook printing services that information was re-purposed as a page in the booklet. This allowed them to quickly put the booklet together. The most time consuming page was the front cover. Michael spent a lot of time making sure that the cover showed a variety of their work in an appealing manner. He wanted it to be bright and eye-catching. For the paper stock they selected a 100# gloss text paper. They liked the shine that the gloss has and the durability of the 100# text weight paper.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/web.printingcenterusa.com\/blog\/choosing-the-perfect-paper-for-printing?hsCtaTracking=98d717f7-6d68-47e4-9947-764709ad9067%7Cffe1425a-1b99-4b4e-8ad1-f3fbd06584c5\/\" target=\"_blank\" rel=\"noopener\">Choose the Perfect Paper for Your Print Project<\/a><\/p>\n<p><span style=\"font-size: 16px;\">For others considering a booklet printing project, Michael\u2019s advice is to organize the booklet from the start. Figure out what information you are and are not going to include. You may be tempted to include as much information as you can, but that can have an overwhelming effect on your readers. Keep it straightforward and easy-to-read.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">This booklet was only eight pages long and they are very happy with it. They have seen good results from using it. Since they offer many products and services they only included a small number of those services in this edition of the book. The next time they have it printed they plan to \u201crotate\u201d the content with other services that they offer. This will keep the content \u201cfresh\u201d and provide a variety of information for their potential customers. It will also help them research which content their customers are most interested in.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Depending on your sales methods and internal procedures your booklet may not need to include information about the main product or service you offer. Bishop Photo uses this booklet to catch the attention of board members that they want to meet with in person. They use their booklet as an effective sales tool. How can a booklet supplement your sales process?<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-primary btn-lg\" href=\"https:\/\/www.printingcenterusa.com\/printing\/booklet-printing?hsCtaTracking=909c2b53-6d12-455d-99fb-b91ff167f96b%7C12946ff9-8615-46c2-a6b7-6ce7264482cb\/\" target=\"_blank\" rel=\"noopener\">Start Your Booklet Today!<\/a><\/p>\n<p><!--kg-card-end: html--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Specializing in children\u2019s sports photography and operating in five states, Bishop Photo uses a booklet printing to help increase their sales. The interesting thing about this booklet is that it doesn\u2019t talk about main service they offer \u2013 children\u2019s sports photography. The booklet lists many of their ancillary services like magnet fundraising and yearbook printing. How does a booklet that doesn\u2019t talk about their main services help increase their sales? I spoke with Michael Bartz, their Sales Manager, to learn more.<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","h5ap_radio_sources":[],"footnotes":""},"categories":[112],"tags":[26,40,60],"class_list":["post-270","post","type-post","status-publish","format-standard","hentry","category-case-study","tag-education","tag-ideas-examples","tag-photography"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bishop Sports Photography Booklet Case Study<\/title>\n<meta name=\"description\" content=\"Bishop Photo prints a booklet that doesn&#039;t talk about the main service that they offer (sports photography), read this article to learn how &amp; why.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bishop Sports Photography Booklet Case Study\" \/>\n<meta property=\"og:description\" content=\"Bishop Photo prints a booklet that doesn&#039;t talk about the main service that they offer (sports photography), read this article to learn how &amp; why.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"PrintingCenterUSA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Printcenterusa\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-08T18:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T18:24:10+00:00\" \/>\n<meta name=\"author\" content=\"Emily Hendrickson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@printcenterusa\" \/>\n<meta name=\"twitter:site\" content=\"@printcenterusa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Hendrickson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/bishop-sports-photography-booklet-case-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/bishop-sports-photography-booklet-case-study\\\/\"},\"author\":{\"name\":\"Emily Hendrickson\",\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/#\\\/schema\\\/person\\\/71156f08e6bb8e2505febccccb0c2fba\"},\"headline\":\"Bishop Sports Photography Booklet Case Study\",\"datePublished\":\"2016-04-08T18:30:00+00:00\",\"dateModified\":\"2024-02-22T18:24:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/bishop-sports-photography-booklet-case-study\\\/\"},\"wordCount\":556,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/#organization\"},\"keywords\":[\"Education\",\"Ideas Examples\",\"Photography\"],\"articleSection\":[\"Case Study\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/bishop-sports-photography-booklet-case-study\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/bishop-sports-photography-booklet-case-study\\\/\",\"url\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/bishop-sports-photography-booklet-case-study\\\/\",\"name\":\"Bishop Sports Photography Booklet Case Study\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/#website\"},\"datePublished\":\"2016-04-08T18:30:00+00:00\",\"dateModified\":\"2024-02-22T18:24:10+00:00\",\"description\":\"Bishop Photo prints a booklet that doesn't talk about the main service that they offer (sports photography), read this article to learn how & why.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/bishop-sports-photography-booklet-case-study\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/bishop-sports-photography-booklet-case-study\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/bishop-sports-photography-booklet-case-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Online Printing Services\",\"item\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bishop Sports Photography Booklet Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/\",\"name\":\"Printingcenterusa\",\"description\":\"Print Talk Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/#organization\",\"name\":\"Printingcenterusa\",\"url\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/retailer_site_logo570.png\",\"contentUrl\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/retailer_site_logo570.png\",\"width\":2000,\"height\":335,\"caption\":\"Printingcenterusa\"},\"image\":{\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Printcenterusa\\\/\",\"https:\\\/\\\/x.com\\\/printcenterusa\",\"https:\\\/\\\/www.instagram.com\\\/printingcenterusa\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/printingcenterusa.com\",\"https:\\\/\\\/www.youtube.com\\\/@printingcenterusa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/#\\\/schema\\\/person\\\/71156f08e6bb8e2505febccccb0c2fba\",\"name\":\"Emily Hendrickson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a2291dff7ce3a2c45a1ba799560daf7bbb6b5bc933461e87a210c67cfc5f9fcc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a2291dff7ce3a2c45a1ba799560daf7bbb6b5bc933461e87a210c67cfc5f9fcc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a2291dff7ce3a2c45a1ba799560daf7bbb6b5bc933461e87a210c67cfc5f9fcc?s=96&d=mm&r=g\",\"caption\":\"Emily Hendrickson\"},\"url\":\"https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/author\\\/emily-hendrickson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bishop Sports Photography Booklet Case Study","description":"Bishop Photo prints a booklet that doesn't talk about the main service that they offer (sports photography), read this article to learn how & why.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/","og_locale":"en_US","og_type":"article","og_title":"Bishop Sports Photography Booklet Case Study","og_description":"Bishop Photo prints a booklet that doesn't talk about the main service that they offer (sports photography), read this article to learn how & why.","og_url":"https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/","og_site_name":"PrintingCenterUSA","article_publisher":"https:\/\/www.facebook.com\/Printcenterusa\/","article_published_time":"2016-04-08T18:30:00+00:00","article_modified_time":"2024-02-22T18:24:10+00:00","author":"Emily Hendrickson","twitter_card":"summary_large_image","twitter_creator":"@printcenterusa","twitter_site":"@printcenterusa","twitter_misc":{"Written by":"Emily Hendrickson"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/#article","isPartOf":{"@id":"https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/"},"author":{"name":"Emily Hendrickson","@id":"https:\/\/www.printingcenterusa.com\/blog\/#\/schema\/person\/71156f08e6bb8e2505febccccb0c2fba"},"headline":"Bishop Sports Photography Booklet Case Study","datePublished":"2016-04-08T18:30:00+00:00","dateModified":"2024-02-22T18:24:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/"},"wordCount":556,"commentCount":0,"publisher":{"@id":"https:\/\/www.printingcenterusa.com\/blog\/#organization"},"keywords":["Education","Ideas Examples","Photography"],"articleSection":["Case Study"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/","url":"https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/","name":"Bishop Sports Photography Booklet Case Study","isPartOf":{"@id":"https:\/\/www.printingcenterusa.com\/blog\/#website"},"datePublished":"2016-04-08T18:30:00+00:00","dateModified":"2024-02-22T18:24:10+00:00","description":"Bishop Photo prints a booklet that doesn't talk about the main service that they offer (sports photography), read this article to learn how & why.","breadcrumb":{"@id":"https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.printingcenterusa.com\/blog\/bishop-sports-photography-booklet-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Online Printing Services","item":"https:\/\/www.printingcenterusa.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Bishop Sports Photography Booklet Case Study"}]},{"@type":"WebSite","@id":"https:\/\/www.printingcenterusa.com\/blog\/#website","url":"https:\/\/www.printingcenterusa.com\/blog\/","name":"Printingcenterusa","description":"Print Talk Blog","publisher":{"@id":"https:\/\/www.printingcenterusa.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.printingcenterusa.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.printingcenterusa.com\/blog\/#organization","name":"Printingcenterusa","url":"https:\/\/www.printingcenterusa.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.printingcenterusa.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/04\/retailer_site_logo570.png","contentUrl":"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2024\/04\/retailer_site_logo570.png","width":2000,"height":335,"caption":"Printingcenterusa"},"image":{"@id":"https:\/\/www.printingcenterusa.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Printcenterusa\/","https:\/\/x.com\/printcenterusa","https:\/\/www.instagram.com\/printingcenterusa\/","https:\/\/www.linkedin.com\/company\/printingcenterusa.com","https:\/\/www.youtube.com\/@printingcenterusa"]},{"@type":"Person","@id":"https:\/\/www.printingcenterusa.com\/blog\/#\/schema\/person\/71156f08e6bb8e2505febccccb0c2fba","name":"Emily Hendrickson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a2291dff7ce3a2c45a1ba799560daf7bbb6b5bc933461e87a210c67cfc5f9fcc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a2291dff7ce3a2c45a1ba799560daf7bbb6b5bc933461e87a210c67cfc5f9fcc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a2291dff7ce3a2c45a1ba799560daf7bbb6b5bc933461e87a210c67cfc5f9fcc?s=96&d=mm&r=g","caption":"Emily Hendrickson"},"url":"https:\/\/www.printingcenterusa.com\/blog\/author\/emily-hendrickson\/"}]}},"_links":{"self":[{"href":"https:\/\/www.printingcenterusa.com\/blog\/wp-json\/wp\/v2\/posts\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.printingcenterusa.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.printingcenterusa.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.printingcenterusa.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.printingcenterusa.com\/blog\/wp-json\/wp\/v2\/comments?post=270"}],"version-history":[{"count":7,"href":"https:\/\/www.printingcenterusa.com\/blog\/wp-json\/wp\/v2\/posts\/270\/revisions"}],"predecessor-version":[{"id":8145,"href":"https:\/\/www.printingcenterusa.com\/blog\/wp-json\/wp\/v2\/posts\/270\/revisions\/8145"}],"wp:attachment":[{"href":"https:\/\/www.printingcenterusa.com\/blog\/wp-json\/wp\/v2\/media?parent=270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.printingcenterusa.com\/blog\/wp-json\/wp\/v2\/categories?post=270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.printingcenterusa.com\/blog\/wp-json\/wp\/v2\/tags?post=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}