{"id":3908,"date":"2023-04-13T15:03:50","date_gmt":"2023-04-13T15:03:50","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/?p=3908"},"modified":"2024-02-22T16:54:44","modified_gmt":"2024-02-22T16:54:44","slug":"turning-passion-into-profit","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/turning-passion-into-profit\/","title":{"rendered":"Turning Passion into Profit – Job Loss Inspires Thriving Art Business"},"content":{"rendered":"

Summer Elisabeth is an artist located in St. Petersburg, Florida. She worked as an art teacher as well as teaching adults with special needs and disabilities until COVID hit and shut everything down in 2020. Although Summer lost her career, she did not lose her creative spark. She began drawing portraits of her family and friends whom she could not see due to COVID restrictions and sent the portraits to them. At the same time, many iconic buildings in St. Petersburg were beginning to be torn down by modern businesses forging toward \u201cprogress,\u201d so she started drawing these places out of nostalgia and to honor their memory. Little did she know, this artistic hobby would soon turn into a full-blown creative career, and her coloring books\u2014featuring these iconic, bygone places\u2014would begin appearing in shop windows all around her city.<\/p>\n\n <\/div>\n

The Challenge of the Art<\/h2>\n

When Summer was asked about the most challenging part of her art journey, she responded frankly with \u201cthe people.\u201d She explains that it\u2019s hard to know what people want and are looking for since it constantly changes. \u201cThe challenge of my art is trying to keep my finger on the pulse of what people want,\u201d she said. Although the idea of these coloring books started off as something she was creating for her own nostalgia during lockdowns, the idea quickly grew into how she could best serve her audience with this unique, creative idea.<\/p>\n

Summer\u2019s Decision to Start a Small Business with Coloring Books<\/h2>\n

What began as a creative release during lockdown soon turned into a small business idea with the potential for massive growth. Summer wanted to present all of her images in a format that was easy to look at and, more importantly, easy to color, making coloring books the obvious and best choice. What Summer did not realize was that her art was helping to facilitate people\u2019s memories of these places, encouraging them to share stories and bringing families together in a time of mass separation as they looked through her books and remembered these areas as they once were.<\/p>\n

\"coloring<\/h2>\n

Other Challenges Summer Faced<\/h2>\n

One of Summer\u2019s main challenges with this project was funding, as she was laid off due to COVID and lacked a steady income. Before she found PrintingCenterUSA, the quotes at competing places were completely outrageous, and they were not as willing to work with her throughout the process as she had never undertaken anything like this before. While she wanted to shop locally, the prices were simply too costly to do so. So she started to look online for a professional printing company and found PrintingCenterUSA.<\/p>\n

Why She Chose PrintingCenterUSA<\/h2>\n

When Summer found the PrintingCenterUSA website, she was \u201cimmediately hooked.\u201d She was very pleased that it wasn\u2019t just an automated bot on hand to help but a real person ready to help her out and make a true human connection. \u201cNot only was their website easy to navigate, but their customer service was outstanding, and the quality was unparalleled,\u201d Summer notes. Between the prices, high quality, and ongoing support, Summer was able to proceed with her dream of publishing her first coloring book and bolstering her small art business thanks to PrintingCenterUSA.
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