{"id":4601,"date":"2023-07-10T15:50:01","date_gmt":"2023-07-10T15:50:01","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/?p=4601"},"modified":"2024-02-21T21:40:08","modified_gmt":"2024-02-21T21:40:08","slug":"summer-social-media-strategies-boosting-engagement-in-vacation-season","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/summer-social-media-strategies-boosting-engagement-in-vacation-season\/","title":{"rendered":"Summer Social Media Strategies: Boosting Engagement in Vacation Season"},"content":{"rendered":"\n<p>Summer is here! Everyone is happy and loving life! The air is just different. Cue Pharrell&#8217;s song in the background&nbsp;\ud83c\udfb6\u201cIt might seem crazy what I am &#8217;bout to say Sunshine, she&#8217;s here, you can take a break\u201d&nbsp;\ud83d\udc83&nbsp;<\/p>\n\n\n\n<p>Most people are out in full vacation mode enjoying the sun and getting tan.<a href=\"https:\/\/emojipedia.org\/sun-with-face\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ud83c\udf1e<\/a><\/p>\n\n\n\n<p>But let&#8217;s face the truth, vacation mode doesn&#8217;t always include screen time which can lead to lower engagement rates (scary\u2026 every social media manager&#8217;s worst nightmare). Keeping your social media active can help fight this and ensure your business stays with consistent activity<\/p>\n\n\n\n<p>Here are some tips and tricks to help fight the social media silence.\u00a0\u00a0\ud83d\udcaa\ud83c\udf51<\/p>\n\n\n<div\n    id=\"h5ap-player-1\"\n    data-id=\"h5ap-player-1\"\n    data-attributes=\"{&quot;uniqueId&quot;:&quot;player8021&quot;,&quot;clientId&quot;:&quot;&quot;,&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;center&quot;,&quot;source&quot;:&quot;https:\\\/\\\/www.printingcenterusa.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/summer-social-media-strategies.mp3&quot;,&quot;poster&quot;:&quot;&quot;,&quot;title&quot;:&quot;Audio Title&quot;,&quot;artist&quot;:&quot;Author Name&quot;,&quot;color&quot;:&quot;#fff&quot;,&quot;textColor&quot;:&quot;#fff&quot;,&quot;primaryColor&quot;:&quot;#195FF5&quot;,&quot;hoverColor&quot;:&quot;#00B3FF&quot;,&quot;skin&quot;:&quot;Default&quot;,&quot;repeat&quot;:false,&quot;autoplay&quot;:false,&quot;isSticky&quot;:false,&quot;muted&quot;:false,&quot;loader&quot;:false,&quot;saveState&quot;:false,&quot;disablePause&quot;:false,&quot;seekTime&quot;:10,&quot;startTime&quot;:0,&quot;download&quot;:true,&quot;width&quot;:&quot;100%&quot;,&quot;radius&quot;:&quot;10px&quot;,&quot;controls&quot;:{&quot;play&quot;:true,&quot;progress&quot;:true,&quot;duration&quot;:true,&quot;mute&quot;:true,&quot;volume&quot;:true,&quot;settings&quot;:true},&quot;CSS&quot;:&quot;&quot;,&quot;i18n&quot;:{&quot;restart&quot;:&quot;Restart&quot;,&quot;rewind&quot;:&quot;Rewind {seektime}s&quot;,&quot;play&quot;:&quot;Play&quot;,&quot;pause&quot;:&quot;Pause&quot;,&quot;fastForward:&quot;:&quot;Forward {seektime}s&quot;,&quot;seek&quot;:&quot;Seek&quot;,&quot;seekLabel&quot;:&quot;{currentTime} of {duration}&quot;,&quot;played&quot;:&quot;Played&quot;,&quot;buffered&quot;:&quot;Buffered&quot;,&quot;currentTime:&quot;:&quot;Current time&quot;,&quot;duration&quot;:&quot;Duration&quot;,&quot;volume&quot;:&quot;Volume&quot;,&quot;mute&quot;:&quot;Mute&quot;,&quot;unmute&quot;:&quot;Unmute&quot;,&quot;enableCaptions&quot;:&quot;Enable captions&quot;,&quot;disableCaptions&quot;:&quot;Disable captions&quot;,&quot;download&quot;:&quot;Download&quot;,&quot;enterFullscreen&quot;:&quot;Enter fullscreen&quot;,&quot;exitFullscreen&quot;:&quot;Exit fullscreen&quot;,&quot;frameTitle&quot;:&quot;Player for {title}&quot;,&quot;captions&quot;:&quot;Captions&quot;,&quot;settings&quot;:&quot;Settings&quot;,&quot;pip&quot;:&quot;PIP&quot;,&quot;menuBack&quot;:&quot;Go back to previous menu&quot;,&quot;speed&quot;:&quot;Speed&quot;,&quot;normal&quot;:&quot;Normal&quot;,&quot;quality&quot;:&quot;Quality&quot;,&quot;loop&quot;:&quot;Loop&quot;,&quot;start&quot;:&quot;Start&quot;,&quot;end&quot;:&quot;End&quot;,&quot;all&quot;:&quot;All&quot;,&quot;reset&quot;:&quot;Reset&quot;,&quot;disabled&quot;:&quot;Disabled&quot;,&quot;enabled&quot;:&quot;Enabled&quot;,&quot;advertisement&quot;:&quot;Ad&quot;,&quot;qualityBadge&quot;:{&quot;2160&quot;:&quot;4K&quot;,&quot;1440&quot;:&quot;HD&quot;,&quot;1080&quot;:&quot;HD&quot;,&quot;720&quot;:&quot;HD&quot;,&quot;576&quot;:&quot;SD&quot;,&quot;480&quot;:&quot;SD&quot;}},&quot;controlColor&quot;:&quot;#4a5464&quot;,&quot;preload&quot;:&quot;metadata&quot;,&quot;speed&quot;:{&quot;selected&quot;:1,&quot;speed&quot;:[&quot;0.5&quot;,&quot; 0.75&quot;,&quot; 1&quot;,&quot; 1.25&quot;,&quot; 1.5&quot;,&quot; 1.75&quot;,&quot; 2&quot;,&quot; 4&quot;,&quot; 8&quot;]},&quot;multiple_audio&quot;:false,&quot;defaultValue&quot;:{&quot;Default&quot;:{&quot;primaryColor&quot;:&quot;#4A5464&quot;,&quot;controlColor&quot;:&quot;#4A5464&quot;,&quot;bgColor&quot;:&quot;#F5F5F5&quot;},&quot;Fusion&quot;:{&quot;primaryColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;controlColor&quot;:&quot;#fff&quot;},&quot;Stamp&quot;:{&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;},&quot;Wave&quot;:{&quot;primaryColor&quot;:&quot;#fff&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#fff&quot;},&quot;Card-1&quot;:{&quot;primaryColor&quot;:&quot;#fff&quot;,&quot;controlColor&quot;:&quot;#161616&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#fff&quot;},&quot;Card-2&quot;:{&quot;primaryColor&quot;:&quot;#00FBF3&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#fff&quot;},&quot;Simple-1&quot;:{&quot;primaryColor&quot;:&quot;#00dcff&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#00dcff&quot;},&quot;Simple-2&quot;:{&quot;primaryColor&quot;:&quot;#06F7FF00&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;},&quot;Player9&quot;:{&quot;primaryColor&quot;:&quot;#195FF6&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#EDEFF2&quot;},&quot;Player10&quot;:{&quot;primaryColor&quot;:&quot;#195FF6&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#EDEFF2&quot;},&quot;Player11&quot;:{&quot;primaryColor&quot;:&quot;#195FF6&quot;,&quot;controlColor&quot;:&quot;#fff&quot;,&quot;bgColor&quot;:&quot;#161616&quot;,&quot;textColor&quot;:&quot;#fff&quot;}}}\"\n    class=\"wp-block-h5ap-tailwind wp-block-h5ap-audioplayer\">\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Share fun and interactive Posts.&nbsp;<\/strong><\/h2>\n\n\n\n<p>More than likely, your followers are on their phones. They want bite sized content that is easy to interact with. You have to make your posts stand out to make sure they stop scrolling. Create posts that encourage engagement.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start a giveaway<\/li>\n\n\n\n<li>Ask fun questions like:&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Are there any summer traditions or rituals that you look forward to every year?                                          Ice cream or popsicles: which do you prefer on a hot summer day? (#Ice cream or #popsicles)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use fill in the blanks like:&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>My favorite place to travel is______&nbsp;                                                                                                              Summer nights are perfect for ______<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/ICe-cream-or-Posicles-1-1024x1024.png\" alt=\"\" class=\"wp-image-4617\" style=\"width:261px;height:261px\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/ICe-cream-or-Posicles-1-1024x1024.png 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/ICe-cream-or-Posicles-1-300x300.png 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/ICe-cream-or-Posicles-1-150x150.png 150w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/ICe-cream-or-Posicles-1-768x768.png 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/ICe-cream-or-Posicles-1-96x96.png 96w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/ICe-cream-or-Posicles-1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Remember not all social content needs to relate to your business. Humanize your business by creating a person behind the brand that people can relate to that goes above and beyond your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Share your favorite summer things<\/strong>:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Any favorite recipes to enjoy in the heat. Desserts or the infamous BBQ.<\/li>\n\n\n\n<li>Your favorite summer playlist&nbsp;<\/li>\n\n\n\n<li>Your favorite thing to do to cool off from the sun.&nbsp;<\/li>\n\n\n\n<li>Summer Bucket List.&nbsp;<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h1 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">\ud83e\udd9cPrintCenterTIP: Share an employees travel story or a fun trip vlog that people can easily enjoy and take in. This is refreshing to see.&nbsp;<\/mark><\/strong><\/h1>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Find and showcase the focal points of your business that cater to what people can enjoy in the summer.<\/strong><\/h2>\n\n\n\n<p>Everyone is looking for things to do. You want to let people know that you have what they are looking for. This helps establish relevance and how you specifically cater to summer needs and desires. The cool thing about this is you create a positive image of your business associated with summer. This can lead to brand loyalty and word-of-mouth referrals.&nbsp;<\/p>\n\n\n\n<p>For example if you are in the restaurant business you want to highlight your outdoor patio and any events you might be having going on that people can socialize and enjoy. Any new fun limited refreshing drinks. A special karaoke night\u2026.&nbsp;Anything like this is golden! <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Helpful tips related to your industry that are applicable to the summer time.&nbsp;<\/strong><\/h2>\n\n\n\n<p>Keep your followers&#8217; best interest in mind. By following you they are already interested in you and your content. Offer useful guidance and insights. This will also help establish knowledge and expertise in your field beyond the summertime.&nbsp;<\/p>\n\n\n\n<p>For example, if you&#8217;re in the real estate business you can share tips on how to keep your home cool or a home buyers checklist for the summertime. Find any way you can apply the season to your brand. The more fun the better!&nbsp;<\/p>\n\n\n\n<p>Beyond all of this you still have to post about your products and services. But this time it can be more fun.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Start a campaign or photoshoot that captures the essence of summer.&nbsp;<\/strong><\/h2>\n\n\n\n<p>You can showcase your product through photoshoots involving<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The beach&nbsp;<\/li>\n\n\n\n<li>Festival or Music Concert<\/li>\n\n\n\n<li>Tropical destinations&nbsp;<\/li>\n\n\n\n<li>Rooftop fun&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And after, you can create a summer only offer and promote it as a limited time deal.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/Shutterstock_2293073839-1024x452.png\" alt=\"\" class=\"wp-image-4615\" srcset=\"https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/Shutterstock_2293073839-1024x452.png 1024w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/Shutterstock_2293073839-300x132.png 300w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/Shutterstock_2293073839-768x339.png 768w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/Shutterstock_2293073839-1536x678.png 1536w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/Shutterstock_2293073839-2048x904.png 2048w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/Shutterstock_2293073839-1170x516.png 1170w, https:\/\/www.printingcenterusa.com\/blog\/wp-content\/uploads\/2023\/07\/Shutterstock_2293073839-150x66.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Here is the list of national days July through September that you can make a month or day out of for a campaign.&nbsp;<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">July<\/h2>\n\n\n\n<p>July 1st: International Joke day<\/p>\n\n\n\n<p>July 4th: United States Independence Day&nbsp;<\/p>\n\n\n\n<p>July 11th: All American Pet Photo day<\/p>\n\n\n\n<p>July 15th: Give Something Away Day<\/p>\n\n\n\n<p>July 17th: World Emoji Day<\/p>\n\n\n\n<p>July 20th: Get to Know your Customers Day<\/p>\n\n\n\n<p>July 23rd: National Parents Day&nbsp;<\/p>\n\n\n\n<p>July 24th: International Self Care Day<\/p>\n\n\n\n<p>July 28th: World Conservation Day&nbsp;<\/p>\n\n\n\n<p>July 30th: International Day of Friendship&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">August <\/h2>\n\n\n\n<p>August 1st: National Girlfriends Day&nbsp;<\/p>\n\n\n\n<p>August 6th: National Sisters Day<\/p>\n\n\n\n<p>August 8th: International Cat Day<\/p>\n\n\n\n<p>August 12th: International Youth Day<\/p>\n\n\n\n<p>August 19th: World Humanitarian Day&nbsp;<\/p>\n\n\n\n<p>August 25th: National Park Service Founder day&nbsp;<\/p>\n\n\n\n<p>August 26th: National Women&#8217;s Equality Day&nbsp;<\/p>\n\n\n\n<p>August 30th: National Beach day<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">September<\/h2>\n\n\n\n<p>September 1st: National Food Bank Day&nbsp;<\/p>\n\n\n\n<p>September 4th: Labor Day&nbsp;<\/p>\n\n\n\n<p>September 8th: StarTrek Day<\/p>\n\n\n\n<p>September 10th: National Pet Memorial Day<\/p>\n\n\n\n<p>September 11th: Patriot Day and National Day of Service and Remembrance<\/p>\n\n\n\n<p>September 17th: National Dance Day<\/p>\n\n\n\n<p>September 18th: WIfe Appreciation&nbsp;<\/p>\n\n\n\n<p>September 24th: National Public Lands Day&nbsp;<\/p>\n\n\n\n<p>September 28th: National Good Neighbor Day&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Remember not to overdo it! Keep it simple, lighthearted, and fun.&nbsp;<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Summer is here! Everyone is happy and loving life! The air is just different. Cue Pharrell&#8217;s song in the background&nbsp;\ud83c\udfb6\u201cIt might seem crazy what I am &#8217;bout to say Sunshine, she&#8217;s here, you can take a break\u201d&nbsp;\ud83d\udc83&nbsp; Most people are out in full vacation mode enjoying the sun and getting tan.\ud83c\udf1e But let&#8217;s face the truth, vacation mode doesn&#8217;t always include screen time which can lead to lower engagement rates (scary\u2026 every social media manager&#8217;s worst nightmare). Keeping your social media active can help fight this and ensure your business stays with consistent activity Here are some tips and tricks to help fight the social media silence.\u00a0\u00a0\ud83d\udcaa\ud83c\udf51 Share fun and interactive Posts.&nbsp; More than likely, your followers are on their phones. They want bite sized content that is easy to interact with. You have to make your posts stand out to make sure they stop scrolling. Create posts that encourage engagement.&nbsp; Are there any summer traditions or rituals that you look forward to every year? Ice cream or popsicles: which do you prefer on a hot summer day? (#Ice cream or #popsicles) My favorite place to travel is______&nbsp; Summer nights are perfect for ______ Remember not all social content needs to relate to your business. Humanize your business by creating a person behind the brand that people can relate to that goes above and beyond your business. Share your favorite summer things: \ud83e\udd9cPrintCenterTIP: Share an employees travel story or a fun trip vlog that people can easily enjoy and take in. This is refreshing to see.&nbsp; Find and showcase the focal points of your business that cater to what people can enjoy in the summer. Everyone is looking for things to do. You want to let people know that you have what they are looking for. This helps establish relevance and how you specifically cater to summer needs and desires. The cool thing about this is you create a positive image of your business associated with summer. This can lead to brand loyalty and word-of-mouth referrals.&nbsp; For example if you are in the restaurant business you want to highlight your outdoor patio and any events you might be having going on that people can socialize and enjoy. Any new fun limited refreshing drinks. A special karaoke night\u2026.&nbsp;Anything like this is golden! Helpful tips related to your industry that are applicable to the summer time.&nbsp; Keep your followers&#8217; best interest in mind. By following you they are already interested in you and your content. Offer useful guidance and insights. This will also help establish knowledge and expertise in your field beyond the summertime.&nbsp; For example, if you&#8217;re in the real estate business you can share tips on how to keep your home cool or a home buyers checklist for the summertime. Find any way you can apply the season to your brand. The more fun the better!&nbsp; Beyond all of this you still have to post about your products and services. But this time it can be more fun.&nbsp; Start a campaign or photoshoot that captures the essence of summer.&nbsp; You can showcase your product through photoshoots involving And after, you can create a summer only offer and promote it as a limited time deal.&nbsp; Here is the list of national days July through September that you can make a month or day out of for a campaign.&nbsp; July July 1st: International Joke day July 4th: United States Independence Day&nbsp; July 11th: All American Pet Photo day July 15th: Give Something Away Day July 17th: World Emoji Day July 20th: Get to Know your Customers Day July 23rd: National Parents Day&nbsp; July 24th: International Self Care Day July 28th: World Conservation Day&nbsp; July 30th: International Day of Friendship&nbsp; August August 1st: National Girlfriends Day&nbsp; August 6th: National Sisters Day August 8th: International Cat Day August 12th: International Youth Day August 19th: World Humanitarian Day&nbsp; August 25th: National Park Service Founder day&nbsp; August 26th: National Women&#8217;s Equality Day&nbsp; August 30th: National Beach day September September 1st: National Food Bank Day&nbsp; September 4th: Labor Day&nbsp; September 8th: StarTrek Day September 10th: National Pet Memorial Day September 11th: Patriot Day and National Day of Service and Remembrance September 17th: National Dance Day September 18th: WIfe Appreciation&nbsp; September 24th: National Public Lands Day&nbsp; September 28th: National Good Neighbor Day&nbsp; Remember not to overdo it! Keep it simple, lighthearted, and fun.&nbsp;<\/p>\n","protected":false},"author":29,"featured_media":4627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","h5ap_radio_sources":[],"footnotes":""},"categories":[147,151],"tags":[45,152],"class_list":["post-4601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-social-media","tag-marketing-tips","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summer Social Media Strategies: Boosting Engagement in Vacation Season<\/title>\n<meta name=\"description\" content=\"Discover expert tips and strategies to stay relevant on social media during the summer season. 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