{"id":640,"date":"2017-04-03T12:54:00","date_gmt":"2017-04-03T12:54:00","guid":{"rendered":"https:\/\/www.printingcenterusa.com\/blog\/effective-marketing-brochures\/"},"modified":"2024-02-22T18:39:53","modified_gmt":"2024-02-22T18:39:53","slug":"effective-marketing-brochures","status":"publish","type":"post","link":"https:\/\/www.printingcenterusa.com\/blog\/effective-marketing-brochures\/","title":{"rendered":"Top Design Tips For Creating Effective Marketing Brochures"},"content":{"rendered":"

Sounds like a simple question, right? But there are many things to consider. How will your brochure be used? Are you trying to increase sales? Increase foot traffic in a museum? Explain your company\u2019s services and pricing? Send mailers to potential or existing clients? Stand out at tradeshows? Tell people about your upcoming lecture? Create takeout menus for your restaurant? Give fans a schedule of upcoming sporting events? A brochure is a great way to educate others about your services or products. Whether you are providing information to patients in your office, telling potential customers about your services, or letting the community know about your upcoming event\u2013knowing your purpose is the first step in creating a successful brochure. A quality printed brochure can tell the compelling story of your organization with pertinent beautiful graphics that will draw potential customers to your store, event or site. Getting clear on your message in your online brochure printing will help your customers understand exactly what you have to offer and where to find it.\u00a0<\/span><\/p>\n\n <\/div>\n

Why use full color brochures?<\/strong> Marketing brochures can be used in so many different ways. A product brochure is an affordable way to increase awareness of your product and increase sales. A company or corporate brochure will include a description of your firm and illustrate the image that your company would like to project. Promote your services, organization or product with an advertising brochure<\/a>\u2013used as a self-mailer, at point of purchase, or as a leave behind brochure to leave potential clients with a tangible product. Sales brochures are also useful as handouts when a client enters your store, something to take home and ponder.
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\u00a0Clean, simple text and beautiful images on booklet brochures<\/em><\/p>\n

Let\u2019s not forget the most important thing about this brochure\u2014who is it for and how will it be used? Is this a give away at a museum, information given out by your church or a call to action for your event? When someone opens your brochure, what will it say to them? Design and write for that person, not for yourself. Make sure that your graphics catch the attention of your intended audience, that your copy answers their questions and informs, and that the layout, copy and graphics are compelling and make sense. Nobody is going to invest time in trying to figure out what you are saying\u2013do all the work for them. You have two seconds to catch the eye of a potential client, so make sure your graphics are simple and interesting enough to get their attention. Then once you\u2019ve hooked them with your beautiful graphics, keep your copy short and sweet so that it will get read. Less is more. If you\u2019ve honed all your prose down to its most succinct and interesting and it\u2019s still too long for a brochure, you might want to consider printing a <\/span>multi-page brochure booklet<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n

Multi-page Brochure Booklet<\/em><\/p>\n

Great copy is often the most undervalued element in brochure design. It is also a visual part of the overall design concept. At the early stage of any brochure design project, experiment with the copy to see if it needs reworking. Your copy should be succinct, compelling and pertinent. Try this exercise to get you there. Write everything you think you need to say. Then cut that information in half. Then cut that information in half. What you are left with is the bones, the little hidden gem. Don\u2019t be afraid to cut and edit, your readers will thank you. Most importantly, they\u2019ll read what you have to say\u2013which is the whole point! Also, keep these things in mind when creating content for your brochure.\u00a0<\/span><\/p>\n