Custom Calendar Pricing
| Size/Qty | 8.5 x 11” | 5.5 x 8.5” | 12 x 12” |
| 10 | $151.57 | $112.29 | $305.81 |
| 50 | $332.64 | $209.06 | $744.96 |
| 100 | $541.95 | $338.61 | $984.16 |
| 150 | $752.11 | $428.98 | $1,161.02 |
| 200 | $859.89 | $527.50 | $1,395.26 |
| 250 | $973.85 | $576.43 | $1,593.66 |
| 500 | $1,329.85 | $740.66 | $2,405.87 |
| 1,000 | $2,089.58 | $1,355.72 | $4,134.42 |
| Size/Qty | 10 | 50 | 100 | 150 | 200 | 250 | 500 | 1,000 |
| 8.5 x 11 | $151.57 | $332.64 | $541.95 | $752.11 | $859.89 | $973.85 | $1,329.85 | $2,089.58 |
| 5.5 x 8.5 | $112.29 | $209.06 | $338.61 | $428.98 | $527.50 | $576.43 | $740.66 | $1,355.72 |
| 12 x 12 | $305.81 | $744.96 | $984.16 | $1,161.02 | $1,395.26 | $1,593.66 | $2,405.87 | $4,134.42 |
HOW TO CREATE A CALENDAR FUNDRAISER
At PrintingCenterUSA, our purpose here is to give ideas on how to a create a fundraising calendar and help your school or non-profit organization raise money and support your activities.
The majority of these ideas and information for fundraising calendars can be applied to Non-Profits, Educational Institutions, Schools, PTA, Community Organizations, Humane Societies, Animal Organizations, Religious or Church Organizations, Sports Teams, Fire Departments, Police Departments and other fundraising activities. Use as few or as many ideas as you like to inspire your sales team.
Many organizations have had great success in obtaining sponsors to support the upfront cost of printing their calendars before they go to press. Having upfront sponsors also adds extra profits from calendar sales, thus enabling your school or organization to focus on designing and selling your fundraising calendar.
DESIGN
Online Design & Photos
- Design calendar yourself or let students or associates create their fundraising calendar.
- If You Have Your Calendar Print Ready PDF Files (Photoshop, InDesign, Illustrator) word > get a price> order> upload >
- Utilize our Free Downloadable Templates and Layout Guides to give you a quick start using your design adobe software. Click Here
- Need Professional Design Help. Click Here
Let Your Imagination Flow
- What story do I want to tell my audience with pictures? Do I want to highlight my products, services, people who work for me, etc?
- Look at existing calendars you like, look at pictures you have. Walk around look at your story, talk to fellow employees and form an idea for your calendar. Sit back and look at the story you want to tell and visualize what pictures will tell that story best.
- Rough out your story: Say you are a manufacturing company and want to show your production facilities and the products you produce or you are a community leader and want to promote your town. What pictures would best tell your story?
- Grab your digital camera or smart phone and start taking pictures.
- Need pictures or images why not buy them? You can download great images from online stock photography sites such as Fotolia.com for only a couple of dollars per picture.
PHOTOS
Calendar Photo Ideas:
- You and your fellow calendar developers can take current digital pictures, gather digital pictures and or have fellow students, associates, etc. collect images that will enhance your program.
- All you need is a digital camera and a computer. • Take your digital pictures or use existing photos from your desktop, Face Book, friends, etc.
- You will need 300 dpi pictures. A good resolution for printing photos is 300 dpi (dots per inch). Anything below will print pixelated. Most images displayed on a monitor has a resolution of 72 dpi and 96 dpi, which means it may look great on your screen but will not look great when printed.
Create A Theme with Pictures
- Showcase a picture or collage of photos on the cover of your fundraiser calendar best describing your subject.
- Put a picture or collage of photos on the top of each month. For example, September would say, “Welcome Back to School” and showcase the football team or theme of your calendar.
- Students in campus settings.
- Pictures of peoples’ favorite animals.
- People in funny situations or wearing funny clothes.
- Liven up the month with funny sayings to go with the picture.
- Places or things that relate to your cause or organization.
- Events or things that are going on in a featured month.
- Points of interest, such as people, landmarks, etc. from your school, organization, community, sports team, etc.
- Photos of firefighters or police officers with their shirts off. We did one with firefighters dressed in drag. It was hilarious.
- Pictures from previous years’ events.
- School sports programs and other school events, band, cheerleader, DECA, whatever you feel is necessary for students, teachers, parents, your non-profit and the community during the year.
- Put reminders in this years’ calendar for people to submit pictures for next years’ calendar contest.
COPY IDEAS
List your school, non-profit organization and local community events for the year on your fundraising calendar:
On The Inside Front Cover or Inside and Back Cover You Can:
- Tell a story or promote what you are doing and what the funds will be used for
- School or Non-Profit philosophy
- Mission Statement of school or organization
- Student Learning Expectations
- Tell a story or promote what you are doing. Achievement goal. List of men and women student groups, activities and committees
- Facts and Figures
- How you can make a gift to (LAU case study)
- Notes page
In The Lower Calendar Page with The Days, Show
- Sporting events
- Holidays
- Plays
- Other school activities
- Days off
- School board meeting
- Teachers convention
- Parent-teacher conferences
- Daylight savings time begins and ends
- 1st day of spring, summer, autumn, winter
- Graduation day
- Super Bowl Sunday
SALES: You can sell: birthday and anniversary dates, personal/parent ads with pictures of students, and daily specials from supporting businesses
How Will We Sell Our Calendar Fundraiser
- Calendars can be pre-sold like Girl Scout cookie sales and delivered when done.
- School events and other fundraising events
- Local grocery stores and convenience stores
- Outside high traffic Big Box Business’ (Don’t forget to get permission)
- Parades, festivals, farmer’s markets, sidewalk sales, garage or yard sales
- Go door-to-door and start taking in orders
- Parents, relatives, friends, colleges, supporters of your school or non-profit organization
- School Bookstore
- Sponsors can also sell the finished calendars.
- Advertise with your local radio station or newspaper (They may donate the ad)
- Mail a postcard and email all of your relatives, friends, coworkers, customers, members, contacts and supporters of your school or non-profit organization.
- School or organization website, blog, Facebook page.
Lower Your Costs with Sponsorships.
- Many organizations have had great success in obtaining sponsors to support the cost of printing their calendars before they go to press and adding extra profits from the sales of the calendars.
- Companies are often happy to buy exposure in calendars, especially if it's presented to the viewer as "company X is proud to sponsor the Y team/college/event" etc.
- Business owners who are alumni often like to sponsor their alma mater, especially if the exposure makes sense as advertising as well.
ADVERTISING SALES:
If you choose to sell advertising in your calendar, you can add a nice profit to your bottom line! Advertising can be sold to business’ to cover the cost of the program and make money.
Who Should Sell the Advertising?
The students (teams, clubs, band, cheerleader, DECA, whatever) or members of your non-profit organization are your most powerful selling tool. They are what it is all about and proof that the money from the ad sales is going to a good cause. They can pre-sell the advertising to sponsors thus ensuring an extra profit from the sale of the fundraising calendars.
Don’t Procrastinate
Take time to teach your students or members of your non-profit organization how to sell an ad and make sure they know:
- What school or non-profit organization they are supporting.
- What the money will be used for.
- When calendar distribution begins and ends.
- Size of ads and what they cost.
- Where the ad will be placed. And above all spread the enthusiasm to your sponsors, students, parents, families, friends, relatives, colleges, customers, members, contacts and supporters of your school or non-profit organization.
SPONSORS
Who would sponsor your calendar school fundraiser or non-profit calendar?
Local businesses
- Local hangouts
- Credit unions
- Auto shops
- Insurance agencies
- Pet supply retailers
- Coffee shops
- Convenience stores
- Doctors
- Fitness centers
- Grocery stores
- Photography studios
- Realtors
- Restaurants
- Relatives, friends, colleges, customers, members, contacts and supporters of your school or non-profit organization.
- Anywhere students, parents, members, contacts and supporters frequent and shop.
Large Corporations:
- Cell phone companies
- Fast food franchises
- Large Soft drink companies
- Pet supply stores
- National insurance companies
- Banks
- Sporting goods stores
- Use your imagination. What businesses would benefit from the exposure in your calendar?
SALES TIPS & REVENUE IDEAS
Ad Sales Tips:
- Know your estimated distribution.
- Make sure the sponsor sees how they can benefit from the partnership and convince them that by buying advertising space in your program they’re making a smart marketing decision for their company.
- The key is to show that advertising in your calendar will benefit all parties involved.
- Great way to advertise their business.
- Gain additional exposure to a large, lucrative market (parents, students, relatives, friends, colleagues, customers, members, contacts, and supporters of your school or non-profit organization)
- The business gets relatively inexpensive advertisement space compared to advertising in a newspaper.
- It can also get some positive publicity by supporting your school or non-profit organization and the community
Advertising Revenue Ideas:
- You can sell birthday and anniversary dates, personal/parent ads with pictures of students, daily specials from supporting businesses.
- Ask local businesses for help with funds in return for free product placement within the calendar
- Sell dates within each month, for example, a local ice cream shop could buy the date that it opens up for the summer season, ensuring customers know when they resume operation.
- Ads can be sold to sponsor an individual page at different price levels and some pages.
- Have smaller ads running down one side or on the bottom of the page
- Sponsoring a single month or several months or all monyhs.
- Some schools or non-profit organizations sell the date of a persons’ anniversary or birthday for $5 and place a picture of the individual on that date.
- Advertisers could put coupons and specials on their ads to entice them to buy their products or services.
- Personal/Parent-Member ads are a great way to gather support and enthusiasm from the community for your calendar or program. Ads of funny, baby and candid pictures of the student or members are purchased by the families and friends to show support, best wishes and poke fun at the student or member and gather enthusiasm for your team, school or organization.
- Keep a record of past sponsors to contact for next years’ calendar.
- Nothing will beat taking the time to call on your local business personally. Combine the information from the telephone and direct mail samples for your personal sales calls.
GOOD LUCK!
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FILE CHECKLIST:
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Bleed, Trim, and Safety: There are three main elements to know when setting up a document with a bleed. They are the bleed line, trim line, and safety line. Bleed Line: 1/8" (.125) One important custom printing term to know is a bleed. Bleed refers to an extra 1/8" (.125) of image that extends beyond the trim area of your printing piece. The project is printed on an oversized sheet that is cut down to size with the appearance that the image bleeds off the edge of the paper. Trim Line: Trim line indicates where to trim the printed sheet or where the edge of the paper is to ensure that the edges of the printed document are printed correctly. Similar to register or crop marks. The trim line is the final document size. Safety Line: The safety line or inner margin is the area in which to keep all important elements (text, logo, and/or content) within to prevent them from trimming off. All important elements should be at least 1/8" (.125) inside the edge of the trim line. The cutting of your printed piece is done in large stacks and may vary from the top and the bottom of the stack. Framed Border: All borders need to be 3/16" within the Trim Line as well as 1/8" extending out over the bleed line (Blue Frame). Fold Line: Templates also include fold marks that indicate where the fold will be. It is best to line up your panels with the folding marks to ensure the fold being in the correct spot on the panel in final production. |
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Accepted Files: .pdf, .tiff, .jpeg .psd (photoshop), .ai (illustrator), .eps (illustrator or photoshop), .indd (InDesign) The recommended file is a PDF file but we will accept high resolution (300dpi) .tiff, .jpeg or the original source file from the following programs Photoshop (.psd), Illustrator (.ai or .eps), and InDesign (.indd). If working in a program not mentioned files must be exported as a PDF. |
EXAMPLE: PDF conversion instructions
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Recommended Image Resolution: 300 dpi File and/or Image resolution should be set at 300 dpi to ensure that the final document is not pixelated (fuzzy) when printed. Enlarging an image will lower the resolution while reducing an image will increase the resolution. Enlarging an image in a layout is NOT recommended. Images that are less than 300 dpi could reproduce poorly looking fuzzy or pixelated. Images from the internet are not recommended, as most images are only 72 dpi. An unfavorable image cannot be resaved as a different type of file. For example, you cannot place a gif file in Photoshop and resave it as an EPS file. This does not change the compatibility of the file. If you have to use low-resolution images we will print only after you consent to the quality. |
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Required Color Mode: CMYK CMKY (cyan, magenta, yellow, and black) is a color system called Full Color Printing. Most commercial printers use this process. RBG (red, green, and blue) is the color process that your computer monitor uses to display color. It is important to convert your file to the CMYK color process before printing as it may cause a color shift durning the transition and give you unexpected results. All files submitted that are not CMYK, will be converted over before printing. If your project is color sensitive, it is recommended that you request a hard copy proof to ensure the end result is to your specifications. |
EXAMPLE: RBG displays digitally and CMYK for print.
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Font and Transparency: We recommend that all transparencies be flattened before file submission. We also ask that you set your fonts to outlines prior to file submission. Not flattening or outlining fonts can cause some items to fall off during file preparation for printing. Any files submitted without these things being done may result in items dropping out from your artwork during the conversion process needed to prepare your artwork for printing. |
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