Build Your Relationships with Custom Printed Greeting Cards
Stretch your greeting card’s potential and your dollar. When creating a printed greeting card for your business or organization, don’t get stuck with one message. Select a neutral picture or graphic that can be used for a few messages, not just as a thank you or a birthday card. If you are printing on our digital press, take advantage of shorter runs and print a variety of images so that you can interchange for different occasions.
Custom greeting cards are a great way to build a relationship and make your prospects and customers feel like you truly care. Try finding different reasons to send custom greeting cards and see what responses you get from your customers. Remember, the more connected your are with your customers, the more likely they will continue doing business with you. Here are a few greeting card ideas to help you stay connected with your customers:
- If you have an idea that might work for your customer, such as a product they might benefit from, take a minute to jot it down in a card and let them know you were thinking specifically about them.
- Take a look at the information you have in your customer database and find a date that you could send a personalized note wishing them well or congratulations, such as birthdays, anniversaries or memorable occasions.
- If you are networking at a trade show, make a record of all the business cards you acquire and send them a note saying it was nice to meet them and ask them about how you can work together or remind them of what you do.
Increase the Effectiveness of Your Advertising Efforts Using Rip Cards
Include a rip card on the bottom of your rack card to increase the effectiveness of your advertising efforts. This handy tear-off card gives you the opportunity to pass along a business card with your contact information, a special offer or a map.
When designing your rip card, layout the perforated piece to flow with the top of the rack card design. The piece should be designed to support the entire card. One of the main benefits of spending a little extra money on a rack card with a rip card instead of just having a business card is that you have the extra space to share more information and important details with the use of the perforated piece as a reference tool, business card, coupon or contact sheet. The size is designed to be easy for your prospect to take the card with them and refer to it later.
Tips for Increasing Return with Rack Card Printing
Know your audience and cater your information directly to them when creating your rack card. The right look and information is just as important as quality printing. When you are designing your rack card’s layout, be sure to study your audience first. Here are a few examples of what to know about your customers and consider when creating your rack cards and all of your marketing pieces:
- Know what your audience needs and is looking for.
- Understand their unique objections to buying your product and how to overcome them.
- Answer pertinent questions that they frequently ask.
- What other similar items are they purchasing or considering?
- What demographic commonalities does your audience have? Does their age range typically tend to like bright colors and large images? Or does their income bracket make them more prone to saving more or traveling more?
- Know your competition’s offerings and come up with ways you can better serve your customers.
- What keeps your customers coming back?
How do you get this information? Study your current customers, send out surveys and use online resources to discover common threads that tie your audience together. Once you’ve researched this information, it is easier to envision your customers’ needs and wants and direct your content and images to their needs. This is much more effective then just guessing. You don’t have to know everything, just use what you have more effectively and find ways that are easy for you to collect more data from your customers in the future.