Business Printing

Business Book & Booklet Ideas & Examples

Non-Profit Booklet Example Flipbook

Booklet Printing White Paper Guide

SMB Catalog Example Flipbook

New to Booklet Design?

Unleash Your Potential with Four Color Booklet Printing

In today's oversaturated, fast paced marketing environment, people are searching for information they can trust. A printed booklet and/or e-booklet are affordable and successful ways for your business to reach your audience. Many businesses, organizations, schools, event marketers, and tourism/cultural industry professionals rely on booklets for success in gaining awareness, marketing, educating and advertising.

• Establish yourself as an expert in your field.
• Promote your business’ products and/or services.
• Inform customers about your business or products.
• Classify and clarify information about your business.
• Instruct or guide your customers.
• Demonstrate benefits, techniques and/or features you offer.
• Help your customers make educated purchasing decisions.

Increasing Your Sales with Full Color Catalogs

You can increase your sales using full color catalogs for your retail locations, online stores, or for mail order businesses. Help increase sales by including a product catalog in your advertising and marketing efforts. Printed catalogs can be handed out in stores, mailed to prospects, included with purchases, slipped into sales packets or passed out at trade shows. They allow customers and prospects a way to take information about your business’ products and services home with them to think more about buying from you. Here are a handful of tips to remember for every sales catalog:

• Make it clear how they can order from you (online, in-store or over the phone).
• Is it clear and easy to drive them to order from your business?
• Be sure that your catalog’s layout is easy to follow, includes pricing and has any important product information.
• Your catalog should be used as a tool to educate your customers about your products and services. People feel better about purchases when they know more and are informed about what they are buying.
• The secret to a successful catalog is to make sure it is well organized, has high quality images and gives a clear direction of how they can order. Keep it simple and direct to the point.

There Are Many Forms & Types of Business Booklets

• Tips/How to Booklets
• Sales Books
• Reports
• Convention/Event Programs
• Course Booklets
• Manuscripts
• Educational Booklets
• Product Guides
• Magazines
• Training Manuals
• Annual Reports
• Journals

Business Calendar Ideas & Examples

Franklin Framing Promotional Calendar Example

4 Design Resources to Help Jump Start Your Calendar Design

Interior Design Promotional Calendar Example

Beginner Tips for Starting a Calendar Project

Business Promotional Calendars

It is easy to turn your marketing into a useful tool for your prospects or customers by giving them a 12-month printed calendar with your logo on every page. A calendar gives you the opportunity to increase publicity for an entire year. People look forward to new calendars each year, so give them as a gift, sell them or sell advertising within the calendars and they pay for themselves! Here are some ideas to increase the effectiveness of your promotional calendar marketing efforts throughout the year:

• Get personal - include images of your company and employees
• Advertise monthly coupons, products or specials.
• Use the calendar to display your photography, art or other personalized pieces.
• Include useful tips or information that your audience will want to reference.

Need more reasons to use a calendar? They are unique, affordable, make great gifts and can be used for fundraising and advertising your products and services on a month-to-month basis.

Business Brochure Ideas & Examples

MAR Inc. Tri-Fold Brochure Example

How to Advertise with Brochures & Flyers

Country Club Newsletter Example

The Key to a Successful Newsletter

The Importance of Brochures in Your Marketing

Why do you see brochures everywhere? Because they work! Brochures are an important part of any marketing plan, not just for businesses, but for any organizations as well. The tourism industry relies on tri-fold brochures to increase sales, doctors use them to pass along information, museums feature maps and churches include sign-up sheets and schedules. A quality printed brochure allows you to:

• Pass along information regarding a specific topic, such as a product, a new service or an event.
• Hand out something tangible to a prospect that they can take with them and read later.
• Build your brand identity.
• List prices and services.
• Provide a map or guide.
• Make a long-lasting impression.
• Exhibit and display art.
• Become a credible source of information.
• Educate and inform potential buyers.

Using Newsletters to Connect with Your Customers

Connecting with your prospects and customers can often be a challenge. We see so many advertising messages each day that it is hard to really get a point across and build solid relationships with our customers. A printed company newsletter is a great way to build a regular contact point with your audience. Here are a few key elements to put together to ensure your newsletter is a success!

• Cater the information to your reader. What do they enjoy? What do they want to know? How can you deliver a message centered on them and not yourself?
• Not everything has to be centered around business. When appropriate, use humor, interesting facts and personal stories.
• Make it personal by telling a story that your customers can relate to.
• Make your business appear to be human. Connect on an emotional level by expressing happiness, concern and interest in your audience and their particular needs.
• Teach your customers helpful facts, tips and tricks about issues that relate to your business and industry.

Successful Tips for Using Tourist Rack Brochures

Tourists worldwide stop by local literature racks to check out the hot spots in the area they are visiting. If you're not using rack brochures for marketing to tourists in your area, you are missing out on a lot of business. Full color tourist rack brochures might be one of the only things the visitor stops at for information regarding events in the area, restaurants, attractions and places to shop. To attract more tourists to your rack brochure and ultimately to your store, try some of these tips to make it stand out in the literature rack.

• Determine what your main selling points are and make them stand out to attract attention.
• Use quality printing and paper to make sure you look like a reputable company. If your rack brochure doesn't look good, then you won't look good.
• Include contact details and a map to help eliminate any frustration in finding you.
• When presenting information, position your business as a leader in the area and the best they are going to find. Really make them want to come to your establishment.
• Use your words to make it necessary that they come to your business. Make them realize that you are something special for the area, a local favorite, or something they can't get anywhere else. Sell that point so that they feel like they would be missing out if they don't come.

Cards for Business Ideas & Examples

Building Relationships Using Greeting Cards

Have an Impact with Rack Card Printing

Cleaning Service Holiday Card Example

Build Your Relationships with Custom Printed Greeting Cards

Stretch your greeting card’s potential and your dollar. When creating a printed greeting card for your business or organization, don’t get stuck with one message. Select a neutral picture or graphic that can be used for a few messages, not just as a thank you or a birthday card. If you are printing on our digital press, take advantage of shorter runs and print a variety of images so that you can interchange for different occasions.

Custom greeting cards are a great way to build a relationship and make your prospects and customers feel like you truly care. Try finding different reasons to send custom greeting cards and see what responses you get from your customers. Remember, the more connected your are with your customers, the more likely they will continue doing business with you. Here are a few greeting card ideas to help you stay connected with your customers:

• If you have an idea that might work for your customer, such as a product they might benefit from, take a minute to jot it down in a card and let them know you were thinking specifically about them.
• Take a look at the information you have in your customer database and find a date that you could send a personalized note wishing them well or congratulations, such as birthdays, anniversaries or memorable occasions.
• If you are networking at a trade show, make a record of all the business cards you acquire and send them a note saying it was nice to meet them and ask them about how you can work together or remind them of what you do.

Tips for Increasing Return with Rack Card Printing

Know your audience and cater your information directly to them when creating your rack card. The right look and information is just as important as quality printing. When you are designing your rack card’s layout, be sure to study your audience first. Here are a few examples of what to know about your customers and consider when creating your rack cards and all of your marketing pieces:

• Know what your audience needs and is looking for.
• Understand their unique objections to buying your product and how to overcome them.
• Answer pertinent questions that they frequently ask.
• What other similar items are they purchasing or considering?
• What demographic commonalities does your audience have? Does their age range typically tend to like bright colors and large images? Or does their income bracket make them more prone to saving more or traveling more?
• Know your competition’s offerings and come up with ways you can better serve your customers.
• What keeps your customers coming back?

How do you get this information? Study your current customers, send out surveys and use online resources to discover common threads that tie your audience together. Once you’ve researched this information, it is easier to envision your customers’ needs and wants and direct your content and images to their needs. This is much more effective then just guessing. You don’t have to know everything, just use what you have more effectively and find ways that are easy for you to collect more data from your customers in the future.