Calendar Fundraising Printing

Create A Theme with Pictures

• Showcase a picture or collage of photos on the cover of your fundraiser calendar best describing your subject.
• Put a picture or collage of photos on the top of each month. For example, September would say, “Welcome Back to School” and showcase the football team or theme of your calendar.
• Students in campus settings.
• Pictures of peoples’ favorite animals.
• People in funny situations or wearing funny clothes.
• Liven up the month with funny sayings to go with the picture.
• Places or things that relate to your cause or organization.
• Events or things that are going on in a featured month
• Points of interest, such as people, landmarks, etc. from your school, organization, community, sports team, etc.
• Photos of firefighters or police officers with their shirts off. We did one with firefighters dressed in drag. It was hilarious.
• Pictures from previous years’ events.
• School sports programs and other school events, band, cheerleader, DECA, whatever you feel is necessary for students, teachers, parents, your non-profit and the community during the year.
• Put reminders in this years’ calendar for people to submit pictures for next years’ calendar contest.

COPY IDEAS

List your school, non-profit organization and local community events for the year on your fundraising calendar:

On The Inside Front Cover or Inside and Back Cover You Can:

• Tell a story or promote what you are doing and what the funds will be used for
• School or Non-Profit philosophy
• Mission Statement of school or organization
• Student Learning Expectations
• Tell a story or promote what you are doing. Achievement goal. List of men and women student groups, activities and committees
• Facts and Figures
• How you can make a gift to (LAU case study)
• Notes page

In The Lower Calendar Page with The Days, Show

• Sporting events
• Holidays
• Plays
• Other school activities
• Days off
• School board meeting
• Teachers convention
• Parent-teacher conferences
• Daylight savings time begins and ends
• 1st day of spring, summer, autumn, winter
• Graduation day
• Super Bowl Sunday

SALES: You can sell: birthday and anniversary dates, personal/parent ads with pictures of students, and daily specials from supporting businesses

How Will We Sell Our Calendar Fundraiser

• Calendars can be pre-sold like Girl Scout cookie sales and delivered when done.
• School events and other fundraising events
• Local grocery stores and convenience stores
• Outside high traffic Big Box Business’ (Don’t forget to get permission)
• Parades, festivals, farmer’s markets, sidewalk sales, garage or yard sales
• Go door-to-door and start taking in orders
• Parents, relatives, friends, colleges, supporters of your school or non-profit organization
• School Bookstore
• Sponsors can also sell the finished calendars.
• Advertise with your local radio station or newspaper (They may donate the ad)
• Mail a postcard and email all of your relatives, friends, coworkers, customers, members, contacts and supporters of your school or non-profit organization.
• School or organization website, blog, Facebook page.

Lower Your Costs with Sponsorships.

• Many organizations have had great success in obtaining sponsors to support the cost of printing their calendars before they go to press and adding extra profits from the sales of the calendars.
• Companies are often happy to buy exposure in calendars, especially if it's presented to the viewer as "company X is proud to sponsor the Y team/college/event" etc.
• SBusiness owners who are alumni often like to sponsor their alma mater, especially if the exposure makes sense as advertising as well.

ADVERTISING SALES:

If you choose to sell advertising in your calendar, you can add a nice profit to your bottom line! Advertising can be sold to business’ to cover the cost of the program and make money.

Who Should Sell the Advertising?

The students (teams, clubs, band, cheerleader, DECA, whatever) or members of your non-profit organization are your most powerful selling tool. They are what it is all about and proof that the money from the ad sales is going to a good cause. They can pre-sell the advertising to sponsors thus ensuring an extra profit from the sale of the fundraising calendars.

Don’t Procrastinate

Take time to teach your students or members of your non-profit organization how to sell an ad and make sure they know:

• What school or non-profit organization they are supporting.
• What the money will be used for.
• When calendar distribution begins and ends.
• Size of ads and what they cost.
• Where the ad will be placed. And above all spread the enthusiasm to your sponsors, students, parents, families, friends, relatives, colleges, customers, members, contacts and supporters of your school or non-profit organization.

SPONSORS:

Who would sponsor your calendar school fundraiser or non-profit calendar?

Local businesses

• Local hangouts
• Credit unions
• Auto shops
• Insurance agencies
• Pet supply retailers
• Coffee shops
• Convenience stores
• Doctors
• Fitness centers
• Grocery stores
• Photography studios
• Realtors
• Restaurants
• Relatives, friends, colleges, customers, members, contacts and supporters of your school or non-profit organization.
• Anywhere students, parents, members, contacts and supporters frequent and shop.

Large Corporations:

• Cell phone companies
• Fast food franchises
• Large Soft drink companies
• Pet supply stores
• National insurance companies
• Banks
• Sporting goods stores
• Use your imagination. What businesses would benefit from the exposure in your calendar?

SALES TIPS & REVENUE IDEAS

Ad Sales Tips:

• Know your estimated distribution.
• Make sure the sponsor sees how they can benefit from the partnership and convince them that by buying advertising space in your program they’re making a smart marketing decision for their company.
• The key is to show that advertising in your calendar will benefit all parties involved.
• Great way to advertise their business.
• Gain additional exposure to a large, lucrative market (parents, students, relatives, friends, colleagues, customers, members, contacts, and supporters of your school or non-profit organization)
• The business gets relatively inexpensive advertisement space compared to advertising in a newspaper.
• It can also get some positive publicity by supporting your school or non-profit organization and the community

Advertising Revenue Ideas:

• You can sell birthday and anniversary dates, personal/parent ads with pictures of students, daily specials from supporting businesses.
• Ask local businesses for help with funds in return for free product placement within the calendar
• Sell dates within each month, for example, a local ice cream shop could buy the date that it opens up for the summer season, ensuring customers know when they resume operation.
• Ads can be sold to sponsor an individual page at different price levels and some pages.
• Have smaller ads running down one side or on the bottom of the page
• Sponsoring a single month or several months or all monyhs.
• Some schools or non-profit organizations sell the date of a persons’ anniversary or birthday for $5 and place a picture of the individual on that date.
• Advertisers could put coupons and specials on their ads to entice them to buy their products or services.
• Personal/Parent-Member ads are a great way to gather support and enthusiasm from the community for your calendar or program. Ads of funny, baby and candid pictures of the student or members are purchased by the families and friends to show support, best wishes and poke fun at the student or member and gather enthusiasm for your team, school or organization.
• Keep a record of past sponsors to contact for next years’ calendar.
• Nothing will beat taking the time to call on your local business personally. Combine the information from the telephone and direct mail samples for your personal sales calls.

GOOD LUCK!

Get a Price> Place Order> Upload Files> OK the Proof and We Will Deliver To Your Doorstep In 4 To 7 Days