Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode of Behind The Print, we’re joined by Miranda Enzor, Owner & Publisher of Spooky Little Halloween. With a lifelong passion for all things Halloween, Miranda goes into detail about the Halloween community, special events, and all things spooky.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.

Connor: Welcome back to the Behind the Print Podcast, where we feature industry leaders and uncover the creative minds and their businesses within the world of professional printing. Our mission is to give you inspiring, actionable resources that elevate your business projects and accelerate your journey to excellence and profit in print. Today’s episode is Making Everyday Halloween, and joining me is the owner and publisher of Spooky Little Halloween, Miranda Enzor. Welcome to the podcast.

Miranda: Hey, Connor. Thanks so much for having me. Happy Halloween.

Connor: We’re happy you’re here, and we appreciate you printing with us. Your work always looks great. If you’re ready, let’s dive in.

Miranda: Yeah, let’s go.

Connor: Tell me a little about yourself and what you do.

Miranda: For the last decade I’ve been running a year-round Halloween blog, which probably sounds a little offbeat, but it’s a fun creative project I do alongside my full-time job as a content manager. I started it as a site to document the Halloween parties I was throwing about ten years ago, and it grew into an accidental lifestyle blog. I hit the moment when there was a lot of interest in that kind of content. I also have a print journalism background, so when the blog reached a certain point I thought, how can we level this up and take it in another direction? People love Halloween magazines, so why not throw it back to printed Halloween magazines? I’ve been doing that for the last five years, and it has gone really well.

Connor: Tell me about the content Spooky Little Halloween produces in the magazine.

“I started it as a site to document the Halloween parties I was throwing about ten years ago, and it grew into an accidental lifestyle blog. I hit the moment when there was a lot of interest in that kind of content.”

Miranda: There are great Halloween magazines at the grocery store, but I try to set mine apart by highlighting members of the online Halloween community: fellow content creators, small business owners, people who run home haunts, and folks producing local events. I love digging into their stories and showing a bit of the behind the scenes. We also include traditional features like costumes and recipes. This year’s magazine has my Halloween party tips and tricks. It’s a little of everything, and each year I look for new ideas and fresh angles on Halloween.

Connor: You mentioned home haunts. For anyone unfamiliar, what does that mean?

Miranda: It’s a whole world once you start looking. These aren’t professional haunted attractions. They’re a step down, in the best way. People decorate their front yards, set up small mazes in the driveway or backyard, and sometimes transform the garage. It’s often geared toward trick or treaters. This is especially popular on the West Coast. In Los Angeles, a lot of people who work in film and TV do big yard haunts that people drive by every year. It’s a fun sector of Halloween to explore, and I love showcasing that creativity.

Connor: I’m from Pennsylvania, and where I grew up there are neighborhoods that go all out with Christmas lights. It sounds similar, but for Halloween décor.

Miranda: Exactly, and you might get a little scare along the way.

Connor: How did you get Spooky Little Halloween started? You touched on it, but expand a bit.

Miranda: A few things came together at once. I wanted a space to share my own parties. I was online searching for ideas, trying to see what people were doing, and there wasn’t much. Maybe two or three sites I’d run across each year. I thought, I have the skills to do this, so why not me? I was also using Pinterest a ton and saving so many ideas that it became overwhelming. I needed a separate home for Halloween, a place to document my projects. I think I landed at the perfect moment. I’m 41. A lot of us who grew up in the 90s went trick or treating in those years and want that time back. I found a community of people looking for that feeling too. The content started with parties, then expanded into Halloween clothing you can wear year round and ways to Halloween-ify spring, summer, and even the winter holidays. As I explored those areas, other creators were exploring them too. Over the last decade, it’s become a really cool online Halloween community.

Connor: Tell me more about that community, or your readers. Who are they?

“I needed a separate home for Halloween, a place to document my projects. I think I landed at the perfect moment. I’m 41. A lot of us who grew up in the 90s went trick or treating in those years and want that time back. I found a community of people looking for that feeling too. The content started with parties, then expanded into Halloween clothing you can wear year round and ways to Halloween-ify spring, summer, and even the winter holidays. As I explored those areas, other creators were exploring them too. Over the last decade, it’s become a really cool online Halloween community.”

Miranda: Honestly, I created Spooky Little Halloween for myself. I am my ideal reader: someone who wants ideas for parties, decorating, and celebrating. Many of my readers are women around my age, a bit younger or older, who want to bring that Halloween magic into their lives, for themselves, their families, and friends.

Connor: What kinds of problems do they run into?

Miranda: People want new ideas. They want what’s next. That’s the problem I try to solve. I ask what they want to see and what they’re looking for. Often it’s décor, where they know the vibe but not how to achieve it, or costumes where they need a doable plan. I try to be a problem solver with suggestions, recommendations, and reminders of content I’ve created that addresses the question.

Connor: How do you go about solving those problems?

Miranda: I’ve been at this for ten years, so my blog archives are deep, and now there are magazine archives too. A lot of the time I can say, I have something for that, and point them back to earlier posts. Other times it’s a brand-new question that makes me think. I’ll sit with it until something clicks. The idea might arrive months later. Brainstorming is part of the fun. Listening to readers and trying to deliver what they want keeps the work fresh.

Connor: How has print elevated your business? I have a couple of your projects here and they turned out great.

Miranda: Thank you. Halloween magazines feel nostalgic for my age group. People think back to childhood, the grocery store displays and small-business decorations, and those seasonal magazines on the shelves. It’s exciting to see a magazine that offers recipes, décor, and costumes, and also reflects the online community they’re part of. When I started printing, I didn’t see anyone else doing that. Since then a few others have appeared, which is fun to watch. People like having a physical thing in their hand. I always say it’s a little bit of Halloween magic you can hold, have delivered to your mailbox, and carry with you through the year.

Connor: I agree. It’s a departure from screens. When your phone goes dark, the content is gone. With print, it’s permanent. You can leave a stack on your coffee table for guests to flip through. Print feels more lasting than digital.

“Halloween magazines feel nostalgic for my age group. People think back to childhood, the grocery store displays and small-business decorations, and those seasonal magazines on the shelves. It’s exciting to see a magazine that offers recipes, décor, and costumes, and also reflects the online community they’re part of.”

Miranda: I agree, and I try to be mindful of what I put in my magazines. I have the fun-size minis and the full-size. The minis can be more seasonal. The full-size magazine I release every fall is designed to feel timeless. I aim for evergreen content you can revisit year after year.

Connor: Spooky Little Halloween is unique already. How do you continue to stand out?

Miranda: I participate in the community. I talk about that a lot, but I mean it. I’m grateful to be part of this space and to have come in on the early side. I think I’ve helped define some of the content in the niche, which has been cool, and I love seeing creators come behind me and do what I do in their own way, sometimes way better. Video is a great example. That’s not my strength as an old-school print journalist, and it’s been amazing to cheer on people whose strength it is. The beauty here is that there’s no wrong way to love Halloween. Everyone’s take is different. Even if my friends at Your Best Halloween Ever and I post similar recipes, the approaches will be completely different. Giving back to the community, being aware, and cheering others doing cool things is how I try to set myself apart.

Connor: It sounds like a close-knit group, and it’s good to hear how supportive it is.

Miranda: It’s the coolest online community I’ve ever been part of. That’s part of why it’s so rewarding to do print and see a thousand copies fly out the door every year. It makes the online experience feel real.

Connor: I saw on your site that you’ve been featured in outlets like the Washington Post and the New York Times. Those are big accomplishments. Any other milestones that have defined you or the brand?

Miranda: Starting the print magazine was huge. That first year I almost talked myself out of it, and I’m so glad I kept going. It’s grown every year. The page count has gone up every year. In 2025, we hit 80 pages, which feels wild. She’s a thick magazine this year. Another milestone has been traveling to Halloween events around the country and taking part as a speaker. The biggest was Midsummer Scream, the large Halloween and horror convention in Long Beach in late July or early August. I did a session on Halloween hunting, meaning when to start looking for décor in the wild as it starts hitting stores. It was very cool to be part of that event and have that platform.

Connor: That sounds like an amazing event to attend.

“Starting the print magazine was huge. That first year I almost talked myself out of it, and I’m so glad I kept going. It’s grown every year. The page count has gone up every year. In 2025, we hit 80 pages, which feels wild. She’s a thick magazine this year. Another milestone has been traveling to Halloween events around the country and taking part as a speaker. The biggest was Midsummer Scream, the large Halloween and horror convention in Long Beach in late July or early August.”

Miranda: Definitely.

Connor: What challenges are you facing right now?

Miranda: Social media. I talk about it a lot with my audience. Earlier this year I stepped off social completely to take a break. It feels like a rat race. The algorithm changes constantly, and it’s hard to break through. I decided to stop spending my energy on something that wasn’t driving many magazine sales and to shift to Patreon. They have a free tier now, so I started using it. It’s been a fun experiment of its own. I’m sure other print and small businesses feel the same pain. The social landscape keeps changing, not necessarily for the better, and audiences feel it too. They’re looking for something different. It has been rewarding to try something new, experiment, and rebuild the kind of community I had online ten years ago.

Connor: I feel that. Social media is a big part of what we do. To stay relevant, you have to keep paying attention, and if you step away even briefly, everything changes.

Miranda: Definitely.

Connor: Switching gears, if you had a completely free day to spend however you want, how would you spend it?

Miranda: I’m such a coffee girly. I love going to a local coffee shop here in Minneapolis. I’d bring a book and camp out for an hour or two. Then I’d wander a local bookstore and a record store. That little loop is my favorite pick-me-up. I’m lucky to live in a city that supports small businesses and has so many to explore. I’d wrap the day with a quiet dinner, a good cocktail, and more of that book.

Connor: One more question. What’s your favorite horror movie?

Miranda: Fun fact: I’m not a great horror movie watcher. I’ve gotten better since starting Spooky Little Halloween. Early in the pandemic I went on a journey through classic horror. The first I ever saw was Rosemary’s Baby, so it holds a special place for me. The Amityville Horror was another early one that legitimately scared me. Overall, I love Midsommar. I love a good good-for-her moment in a horror movie, and that one delivers. The ending is such a beautiful payoff.

Connor: I haven’t seen it, so no spoilers. I’m big on 28 Days Later. That’s my favorite. John Carpenter’s The Thing is probably second.

Miranda: I haven’t seen The Thing. That’s a classic I need to add to my list this year.

Connor: Heads up, it’s a little gory.

Miranda: That’s where I struggle with horror, the gore. Blood and guts, even on shows like Grey’s Anatomy, are not my thing. There’s a lot of horror I don’t do well with because of that.

Connor: Last question. How can listeners get in touch, join your community, or collaborate?

Miranda: Find me at spookylittlehalloween.com. That’s the best place to join me. I have a weekly newsletter called Treats Not Tricks that I send all year long. You get a Halloween treat in your inbox every Friday morning if you’re in the U.S., or later Friday or early Saturday depending on where you are in the world. It has been a really fun project. Those are the easiest ways to connect since I’m a bit in and out on social these days.

Connor: Any questions for me?

Miranda: None that I can think of.

Connor: That’s a wrap on another episode of Behind the Print. Thanks for joining us as we explore the artistry and innovation of the printing world. Remember, having a strong vision, building the right strategy, and using tools like print to amplify your message will make your brand stand out. If you enjoyed today’s episode, grab a sample pack from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep those creative sparks flying. There’s always more to discover behind the print.

Please share, follow and like us: