What is CMYK and Why is it used for Printing?
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If you've ever had a project commercially printed, you've most likely heard the term "CMYK". But what does CMYK mean and why is it important? Let's discuss the definition of CMYK, how this color process works in commercial printing and why it is the dominant color model. What is CMYK?
Bookbinding -The Ultimate Guide
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If you’re thinking about self-publishing books or have a large order of books or booklets coming up the pipeline, you’re probably wondering about bookbinding. Before even designing your next project, you definitely want to consider all of the binding choices. Some factors to consider are page
Red Hill Mobility Product Catalog - Case Study
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As a small business it’s critical for your selling tools to help increase your total sales and number of orders. Ryan, the owner of Red Hill Mobility, competes with major industries and understands that his catalog needs to showcase his products and set him apart from the crowd. Military
Catalog Printing "Popular Styles 2021"
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Over the last couple of years, catalog printing has seen a resurgence. This is because of a variety of factors like the over-saturation of digital marketing, the new tracking technology that makes ordering from catalogs easier, and, the most important factor, their effectiveness. A study by the DMA found that
How to Design an Effective Industrial / Manufacturing Catalog
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Industrial or manufacturing businesses use both digital “flipbooks” and paper catalogs to advertise their products. Many companies prefer the digital method, but there is still a lot of value in printing physical catalogs. Many customers and store owners prefer physical catalogs for an easy reference in the merchandise-planning phase. Physical
Fashion Catalog vs. Lookbook
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Fashion catalogs and lookbooks may appear to be the same product, but that could not be further from the truth. Each of these booklets have different strengths and weaknesses that differentiate them from each other and both are important for marketing in the fashion industry. Below we will go over
Types of Binding [INFOGRAPHIC]
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When making a book, catalog, or magazine, one of the most important choices that you have to make is what kind of binding type you are going to choose.
Catalogs are a Marketing Gold Mine
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Did you know that the first catalog was published in 1498? It’s true. An Italian man named Aldus Pius Manutius printed the first catalog when he wanted to introduce his books to Venice. That means that catalogs have been around for over 500 years. That certainly speaks to
