As a small business it’s critical for your selling tools to help increase your total sales and number of orders. Ryan, the owner of Red Hill Mobility, competes with major industries and understands that his catalog needs to showcase his products and set him apart from the crowd. Military
Over the last couple of years, catalog printing has seen a resurgence. This is because of a variety of factors like the over-saturation of digital marketing, the new tracking technology that makes ordering from catalogs easier, and, the most important factor, their effectiveness. A study by the DMA found that
Industrial or manufacturing businesses use both digital “flipbooks” and paper catalogs to advertise their products. Many companies prefer the digital method, but there is still a lot of value in printing physical catalogs. Many customers and store owners prefer physical catalogs for an easy reference in the merchandise-planning phase. Physical
Fashion catalogs and lookbooks may appear to be the same product, but that could not be further from the truth. Each of these booklets have different strengths and weaknesses that differentiate them from each other and both are important for marketing in the fashion industry. Below we will go over
When making a book, catalog, or magazine, one of the most important choices that you have to make is what kind of binding type you are going to choose.
Did you know that the first catalog was published in 1498? It’s true. An Italian man named Aldus Pius Manutius printed the first catalog when he wanted to introduce his books to Venice. That means that catalogs have been around for over 500 years. That certainly speaks to
The CFX TrainerTM guide is a step-by-step handbook that informs customers on how to use some of the most effective and efficient training tools available today. We were struck by the well-designed spiral bound book and thought the guide would be a great example for others embarking on similar projects.
One of the biggest choices you need to make before designing your next booklet is what binding type you are going to choose. A lot of factors go into determining which binding type is best, such as page count and the book’s purpose. You must ask yourself questions