How to Elevate Your Sales Tools Through Premium Print
At PrintingCenterUSA, we help brands turn everyday print pieces into meaningful tools that communicate value, craftsmanship, and story. This year, Bourbon Royalty partnered with us on a project designed to elevate how their products are introduced to customers proving that the right printed materials can make a powerful first impression.
Their collection cards were created to support sales representatives in presenting the Bourbon Royalty home fragrance line with confidence, cohesion, and a premium feel that reflects the brand’s identity.
About Bourbon Royalty
Founded with a focus on craftsmanship and refined design, Bourbon Royalty creates home fragrance products that blend luxury, storytelling, and authenticity. Every detail from scent profiles to visual presentation is thoughtfully curated to reflect the brand’s elevated aesthetic.
As the company continued to grow, Bourbon Royalty recognized the importance of providing their sales team with printed materials that aligned with the quality and personality of their products.
“We wanted materials that felt premium, cohesive, and true to our brand and PrintingCenterUSA made the entire process incredibly easy. Their responsiveness and quality allowed us to bring this vision to life seamlessly.”
The Inspiration
The inspiration for this project came from a desire to elevate the tools Bourbon Royalty’s sales representatives use when introducing customers to the brand’s home fragrance line.
“Our project was inspired by the need to elevate the tools our sales reps use to introduce customers to the Bourbon Royalty home fragrance line” says Jamie Phillips, CEO and Creative Director of Bourbon Royalty.
Jamie wanted the collection cards to feel premium, cohesive, and unmistakably on-brand something that would immediately communicate quality and intention the moment a customer held them. The cards needed to support storytelling, showcase the product line clearly, and reinforce Bourbon Royalty’s luxury positioning.
The Challenge
Bourbon Royalty needed a printing partner who could deliver consistent quality across multiple versions of the same piece, while maintaining a polished, high-end look.
The challenge was ensuring that each version of the collection cards felt unified and premium, with vibrant color reproduction, clean finishes, and professional durability suitable for frequent handling by sales representatives.
Balancing efficiency with craftsmanship was critical, as the cards would serve as a core sales tool and brand touchpoint.
The Printing Solution
To bring this vision to life, Bourbon Royalty partnered with PrintingCenterUSA, selecting materials and specifications that supported both durability and visual impact.
PrintingCenterUSA’s responsiveness and production quality made the process seamless from start to finish, allowing the Bourbon Royalty team to focus on creative direction while trusting the final execution.
Collection Cards Print Specs
- Job Name: Collection Cards
- Size: 7 x 5 inches
- Versions: 10
- Quantity per Version: 300
- Ink: Full Color, Both Sides (4/4)
- Paper Stock: 14 pt. Cardstock
- Finish: UV High Gloss
The 14 pt. gloss cardstock provides a sturdy, professional feel, while full-color printing on both sides ensures each card delivers visual clarity and brand consistency.
The Impact
The finished collection cards now serve as a key tool for Bourbon Royalty’s sales team helping them introduce customers to the home fragrance line with confidence and polish.
“We wanted materials that felt premium, cohesive, and true to our brand and PrintingCenterUSA made the entire process incredibly easy,” Jamie shares. “Their responsiveness and quality allowed us to bring this vision to life seamlessly.”
What began as a practical sales solution became a refined brand asset that strengthens Bourbon Royalty’s customer interactions and reinforces their commitment to quality at every touchpoint.
How to Create Your Own Collection of Cards
Creating custom collection cards is an effective way to support sales teams, showcase products, and elevate brand presentation. With thoughtful design and the right materials, your cards can communicate professionalism and value at a glance.
Here’s how to get started with PrintingCenterUSA:
- Gather your content – Decide what product details, imagery, or messaging you want to feature.
- Choose your size and format – Collection cards work well in sizes like 7 x 5 inches, offering space for visuals and information.
- Select your paper stock – Thicker cardstock and gloss finishes help create a premium feel and durability.
- Design your piece – Use PrintingCenterUSA’s free online design tool, downloadable templates, or upload your print-ready PDF.
- Approve your proof and order – Once approved, your cards can be printed and delivered in as fast as 3–4 days.
Whether you’re introducing products, supporting a sales team, or reinforcing your brand identity, collection cards are a simple yet powerful print solution.
Looking Ahead
Bourbon Royalty continues to use print as a strategic tool to support growth, storytelling, and customer engagement. Their collection cards demonstrate how intentional design and quality printing can elevate everyday business interactions.
We’re proud to partner with Bourbon Royalty and support their vision through premium print solutions.
To learn more about their products and brand, visit bourbonroyalty.com.
Bring your vision to life with PrintingCenterUSA. From concept to print, we’re here to help you create pieces that leave a lasting impression.
