At PrintingCenterUSA, we love seeing print used to celebrate passion, preserve legacy, and connect communities. For legendary motorsports photographer Dick Ayers of Ayers Racing Images, print has played a vital role in telling racing stories for nearly five decades.
From trackside photography to driver hero cards and collectible calendars, Ayers Racing Images has used print to bring fans closer to the sport and to the people who live it.
What began as a love of racing photography has grown into a trusted motorsports resource relied on by drivers, teams, sponsors, and fans across the country.
About Ayers Racing Images
Founded in 1978, Ayers Racing Images is a highly regarded motorsports photography and marketing resource known for dynamic racing images, driver “Hero Cards,” calendars, and promotional materials.
Founder Dick Ayers was honored with the 2017 Eastern Motorsports Press Association Photographer of the Year Award, recognizing his exceptional ability to capture the intensity, emotion, and history of racing. He regularly covers events throughout the Northeast, Indiana, and Florida, documenting everything from grassroots racing to national touring series.
Beyond photography, Ayers Racing Images brings extensive experience in race team marketing, promotions, and hospitality events, having coordinated programs for multiple NASCAR XFINITY Series and NASCAR Whelen Modified Tour drivers and teams.
The Challenge
In motorsports, moments move fast and memories can fade just as quickly. Drivers and teams need professional, eye-catching printed materials that can stand out in busy race environments, engage fans, and provide sponsors with lasting visibility.
For Ayers Racing Images, the challenge was creating high-quality printed pieces including hero cards, posters, and calendars that faithfully reproduced vivid racing photography while holding up to frequent handling, autograph sessions, and long-term display.
“These pieces aren’t just promotional,” Dick explains. “They become keepsakes for fans and part of a driver’s story.”
The print quality had to match the intensity of the imagery while remaining cost-effective for teams ordering in volume.
The Printing Solution
Ayers Racing Images partnered with PrintingCenterUSA to produce professional-grade printed materials designed for motorsports environments bold, durable, and visually striking.
Working with PrintingCenterUSA allowed Ayers to confidently deliver print products that met the expectations of drivers, sponsors, and fans alike.
“Motorsports photography is all about color, contrast, and emotion. PrintingCenterUSA consistently delivers prints that look exactly the way they should sharp, vibrant, and professional,” says Dick Ayers.
Specs: Size11 x 8.5 (11 x 8.5 Inch) Calendar Type Wall Calendar Binding Saddle Stitch Pages 12-month (28 Pages) Cover Paper 100# Cardstock Gloss (9 pt.) Cover Ink (4/4) Full Color Both Sides Inside Ink (4/4) Full Color Both Sides
The gloss stock enhances motion, detail, and contrast making cars, sponsors, and track environments pop under bright lights and outdoor conditions. These pieces are designed to be handed out, displayed, signed, and saved.
The Impact
The finished printed materials are used at race tracks, autograph sessions, sponsor events, and hospitality areas across the country. They help drivers connect directly with fans while giving sponsors long-lasting exposure beyond race day.
For Ayers Racing Images, the impact goes deeper. Print has become a way to preserve motorsports history, turning fleeting on-track moments into tangible keepsakes that fans treasure.
Each piece reinforces the professionalism of the teams he works with and strengthens the connection between racing, community, and storytelling.
Thinking About Printing for Your Team, Event, or Brand?
Printed materials like hero cards, posters, and calendars remain powerful tools in high-energy environments like motorsports, live events, and community gatherings. When designed well, they don’t just inform they create emotional connections.
How to Create Print That Gets Noticed
Lead with strong imagery: High-impact photos instantly capture attention.
Design for handling: Choose durable paper stocks for frequent use.
Use bold color and contrast: Especially important for outdoor or brightly lit settings.
Print at professional quality: Your brand deserves consistency and clarity.
Pro Tip: Gloss finishes are ideal for photography-heavy designs, enhancing color depth and sharpness in varied lighting conditions.
Looking Ahead
Ayers Racing Images continues to document motorsports history while supporting drivers and teams through photography, marketing, and expertly produced print materials. With PrintingCenterUSA as a print partner, Dick Ayers can focus on what he does best capturing racing moments that deserve to be remembered.
At PrintingCenterUSA, we’re proud to help creatives, photographers, and brands turn powerful stories into print that lasts. Start your next custom print project with PrintingCenterUSA today.
