Turning Pages & Building Community with Reading Between the Lanes
At PrintingCenterUSA, we love seeing creativity on the move; literally! From artists and educators to small business owners, our customers use print to share their stories, build connections, and inspire their communities.
One of our favorite recent projects comes from Nicole Holdaway, owner of Reading Between the Lanes, a mobile bookstore bringing the joy of reading across Northwest North Dakota. Nicole’s custom printed bookmarks have become a signature part of her business, small but mighty pieces of art that keep her customers turning the page.
About Reading Between the Lanes
Reading Between the Lanes is a mobile bookstore with a big heart. Nicole’s mission is to make reading more accessible and engaging by bringing books directly to her community. With each purchase, customers receive a custom bookmark that is seasonal, collectible, and perfectly designed to reflect the spirit of her traveling bookshop.
“Each purchase gets a bookmark, and my customers love that I switch the designs up with the seasons or for special events! They’ve started collecting them! PrintingCenterUSA has helped me do this by offering affordable bookmarks that I can design myself.”
— Nicole Holdaway, Owner of Reading Between the Lanes
Nicole’s most recent project celebrated the Halloween season, complete with festive, full-color designs that delighted her readers and added a touch of fun to every book sale. Follow Nicole’s journey Reading Between the Lanes on Facebook & Instagram!
The Challenge
As a small business owner running a mobile bookstore, Nicole wanted high-quality bookmarks that were both affordable and professional. Her goal was to offer something memorable for her customers without compromising her budget or her creative vision.
Each bookmark needed to feel sturdy, vibrant, and gift-worthy; something readers would want to collect and keep. Finding a printer that could deliver that premium look in small batches was key.
The Printing Solution
Working with PrintingCenterUSA, Nicole printed 900 Halloween bookmarks on 14 pt. glossy cardstock, featuring full-color designs on both sides. The 2” x 6” size made them the perfect companion for any book lover that needs a bookmark that’s durable, bright, and beautifully finished. These designs are so fun and unique, don’t miss out!
Bookmark Specs:
Size: 2” x 6”
Paper Stock: 14 pt. Cardstock Gloss
Ink: Full Color (4/4) Both Sides
Finish: Standard Corners
This combination delivers a vibrant, durable bookmark with a sleek gloss finish which is perfect for showcasing seasonal designs that readers love to collect.
Bring your own creative vision to life! Design and print custom bookmarks with PrintingCenterUSA today!
This combination gave her bookmarks a polished, professional appearance while keeping production costs manageable for a small business.
The Impact
Nicole’s customers quickly fell in love with her rotating bookmark collections. What started as a simple branding idea has turned into a fan favorite. Readers now collect them by season and eagerly await each new design.
Why People Love Bookmarks:
Keep your place in a book without folding or damaging pages
Easy way to promote businesses, authors, or events
Collectible keepsakes tied to favorite books, seasons, or brands
Great conversation starters among book lovers
Affordable, lightweight gifts or freebies for customers
Fun to design and customize for any theme or occasion
Can include inspirational quotes, artwork, or QR codes
Serve as a lasting reminder of a meaningful purchase or experience
Her story is a perfect example of how creative print products can build community, enhance a brand, and turn everyday interactions into memorable experiences.
“PrintingCenterUSA has made it so easy to bring my ideas to life. My customers love the bookmarks, they’ve become a signature part of my business.”
— Nicole Holdaway
Looking Ahead
Nicole plans to continue designing seasonal bookmark collections and expanding her creative offerings. With reliable, affordable printing through PrintingCenterUSA, she can focus on what she loves most, spreading the joy of reading, one book (and one bookmark) at a time.
Ready to turn your creative idea into something your customers will love?
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