At PrintingCenterUSA, we love seeing brands use print to elevate experiences not just share information. For Fly Alliance, print became a way to transform time spent in the air into something more engaging, immersive, and memorable.

What started as a standard company brochure evolved into a professionally bound lifestyle magazine designed to live onboard private aircraft enhancing the passenger experience while telling the Fly Alliance story in a more meaningful way.

About Fly Alliance

Fly Alliance is a private aviation company focused on delivering high-end travel experiences to its clients. With destinations spanning desirable locations and a strong emphasis on service, the company wanted its onboard materials to reflect the same level of quality passengers experience in the air.

As the company grew, so did the desire to move beyond traditional marketing materials and create something that felt premium, intentional, and customer-focused.

The Inspiration

The inspiration behind Fly Alliance’s magazine came from a simple realization: passengers don’t want to read a brochure they want an experience.

Previously, Fly Alliance used a pamphlet-style piece that explained who they were and what services they offered. While informative, it didn’t reflect the lifestyle, destinations, or atmosphere of private aviation. Ownership wanted to reimagine the piece as a true magazine something passengers would enjoy flipping through during a flight.

The vision was clear:

• Create a lifestyle-driven publication
• Blend travel content with subtle brand storytelling
• Highlight destinations and experiences
• Feature services naturally, without making the magazine feel like an advertisement

The result would be a publication that passengers could relax with, not skim past.

The Challenge

Fly Alliance needed to completely rethink both format and presentation.

The new publication had to:

• Transition from a brochure to a magazine-style format
• Feel premium and professional in hand
• Be durable enough for repeated in-flight use
• Balance editorial content with brand messaging
• Print cleanly and consistently, with all content within safe trim areas

With multiple stakeholders involved and revisions happening along the way, accuracy, proofing, and production clarity were critical.

The Printing Solution

Fly Alliance partnered with PrintingCenterUSA to bring their vision to life through a professionally printed magazine.

Working closely with the team during proofing, PCUSA ensured layout adjustments, color consistency, and binding details were handled with care. Minor resizing was completed to keep content within safe areas, and a full-color spine was added to match the cover giving the final piece a polished, cohesive look.

The biggest upgrade was transitioning to perfect binding, transforming the piece from a brochure into a softcover magazine that feels substantial and refined.

Specs:
Size 8.5 x 11 (8.5 x 11 Inch)
Binding Perfect Bind
Pages 48
Cover Ink (4/4) Full Color Both Sides
Inside Ink (4/4) Full Color Both Sides
Cover Paper 100# Cardstock Matte (11 pt.)
Inside Paper 100# Paper Matte (6 pt.)
Cover Finish Soft Touch Lamination

The Impact

The finished magazine feels like a true lifestyle publication one that passengers can enjoy during their flight rather than set aside.

By blending destination features, travel-inspired content, and service highlights, Fly Alliance now has a print piece that:

• Enhances the onboard customer experience
• Reinforces brand quality without heavy sales messaging
• Reflects the lifestyle associated with private aviation
• Can be updated and evolved with future editions

Instead of explaining Fly Alliance, the magazine shows what the experience is all about.

“What we had before was more of a brochure explaining who we are and what we do. Ownership wanted to revamp it into a lifestyle magazine that could be placed on our planes something customers could actually read and enjoy as a magazine, not just a pamphlet. This lets us mix in our services naturally with travel and lifestyle content, so it’s not all about us, but about the experience.”
Morgan Santurri, Fly Alliance

Why PrintingCenterUSA

Fly Alliance discovered PrintingCenterUSA through a trusted recommendation from one of their writers who had worked with PCUSA in the past. From proofing through production, our team worked closely with Fly Alliance to ensure timelines were met and the final product matched their expectations.

Even with multiple revisions and approvals involved, the project moved smoothly from proof to productionresulting in a magazine ready to be enjoyed by passengers in the air.

Looking Ahead

With their new magazine format in place, Fly Alliance now has a flexible, premium publication they can continue to build on adding new destinations, stories, and brand moments in future issues.

This project is a reminder that when print is done thoughtfully, it doesn’t just inform it enhances the entire experience.

Ready to turn your brochure, guide, or marketing piece into a magazine your audience actually wants to read?

Start your project today at PrintingCenterUSA.

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