Reading Time: 5 minutes
Welcome to the latest episode of Behind the Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode, I sit down with Gunnar Hamilton, CEO of The Hamilton Group LTD, to discuss his journey
Reading Time: 3 minutes
What is a Fashion Catalog? Fashion catalogs have a rich history going all the way back to the 15th century when royal families used them to select fabrics for their clothes and furniture. Catalogs are still an important tool used today. Buyers use fashion
Reading Time: 2 minutes
Full color catalog printing can help businesses by encouraging consumers to make purchases they may have not made otherwise. According to a recent report from the United States Postal Service, consumers who get color printing catalogs in the mail tend to
Reading Time: 5 minutes
Fashion catalogs and lookbooks might seem similar when flipping through the pages, but they serve very different purposes. A catalog is like a detailed product list, designed to drive direct sales. A lookbook, on the other hand, focuses on inspiration and
Reading Time: 7 minutes
Stuck in a creative rut? Feeling like your catalog designs need a summery refresh? Fear not! I’ve rounded up 5 gorgeous spring and summer catalogs that will have you buzzing with ideas for your next project. You know I’m a total design geek,
Reading Time: 4 minutes
In 1498, the first product catalog was created by Aldus Pius Manutius. His invention changed how businesses connected with their customers. Catalogs have the powerful ability to psychologically and financially benefit both the businesses and
Reading Time: 2 minutes
What comes to mind when you hear product catalogs? Do you think of advertising catalogs, educational catalogs, religious catalogs, fraternities’ catalogs, college catalogs, clothing catalogs, equipment catalogs, food & beverage catalogs, online
Reading Time: 4 minutes
Are you struggling to figure out the best way to approach your catalog design project? Make designing your catalog straightforward and easy with our helpful tips. Don’t get caught up in the information you want to include on each page and where to put
Reading Time: 7 minutes
Manufacturing companies use digital ‘flipbooks’ and traditional paper industrial catalogs to show off their products. Digital methods are preferred by companies, but many consumers prefer physical catalogs to look at. Physical industrial and
Reading Time: 5 minutes
Catalog printing and design doesn’t have to be overwhelming. It’s easy to create an awesome catalog that will excite & inspire your customers! Catalogs are essential for businesses because they provide a thorough overview of products to
