Booklets Case Study Success Series

Boosting Local Sales with Eye-Catching Materials

At PrintingCenterUSA, we love helping small businesses bring their stories to life through beautiful, functional print. And few brands tell their story better than Glacier Distilling Company, a Montana-based craft distillery rooted in local pride, craftsmanship, and community spirit.

Their latest project, the Fall 2025 Sales Catalog, is a perfect example of how print can bridge storytelling and sales which helps local partners not only see the product lineup but also connect with the people and history behind the brand.


About Glacier Distilling Company

Born in the rugged beauty of Montana’s mountains, Glacier Distilling was conceived during a snowstorm in 2009 when a group of friends realized that self-reliance meant more than hunting or chopping wood. It meant making whiskey too! Founded officially in 2010, the distillery quickly became known for small-batch spirits like North Fork, Bearproof, and Logan Pass, all crafted to reflect the adventurous spirit of the region.

With a deep connection to Montana’s landscape and culture, Glacier Distilling continues to grow while staying true to its roots: handcrafted whiskey made by locals, for locals. Order from their website today!

The Challenge

Glacier Distilling needed a way to help local liquor stores and bars visualize their growing lineup of products while introducing their brand story to new partners. Their existing pamphlet was running low, and they wanted an updated, fresh version with seasonal imagery that matched their fall and summer themes.

“This was created as a visual tool to hand to local Montana liquor stores and bars so they can see our products and learn about our distillery as well. We had a print of these last spring, but we were running low and needed to update with some more summer/fall type images.” Jessica McCollam, Marketing Coordinator

Small, independent brands like Glacier Distilling face unique challenges when it comes to marketing and sales. With limited budgets and small teams, they need every piece of outreach to work hard; especially when competing with larger, nationally distributed brands. Standing out on crowded shelves, educating retailers about their products, and maintaining a consistent brand story across materials can be tough. Seasonal changes and new product releases also mean marketing materials need regular updates to stay fresh and relevant. For businesses built on craftsmanship and local pride, finding affordable, high-quality print solutions is essential to keeping their brand visible and their story alive.

The Printing Solution

Glacier Distilling chose a saddle-stitched booklet to showcase their spirits with rich imagery and clean, modern design. The result was a vibrant 20-page catalog printed on glossy, high-quality paper which is perfect for in-hand browsing and local distribution.

Booklet Specs:
Size: 8.5 x 11″
Pages: 20 (Cover + 16 Inside)
Binding: Saddle Stitch
Cover Paper: 80# Cardstock Gloss (8 pt.)
Inside Paper: 100# Gloss Text (5 pt.)
Ink: Full Color (4/4) Both Sides
Proof: Electronic PDF
Shrink Wrap: Convenient Bundles

Professional print quality made all the difference. The glossy finish and full-color design brought Glacier Distilling’s story to life, turning each page into a showcase of craftsmanship and creativity. For local retailers, the pamphlet was not just informative, but it was inviting. It gave them an instant connection to the brand, helping them understand the personality behind each spirit. This simple but powerful piece of marketing became a key driver in strengthening relationships and increasing visibility throughout Montana’s local market.

The Impact

The finished sales pamphlet became an essential tool for Glacier’s marketing and sales team which is an engaging piece that tells their story while helping partners and distributors easily explore their products.

It perfectly captures what makes the distillery unique: a balance of Montana authenticity, bold design, and handcrafted spirit.

“It’s a visual tool that helps us connect with local retailers and tell our story in a way that feels personal and authentic,” Jessica shared

By pairing a professional layout with their brand’s rugged charm, Glacier Distilling turned a simple sales handout into a conversation starter that reflects the quality of their spirits.

How to Create Eye-Catching Print Materials That Boost Local Sales

In a world where digital ads come and go, print still has the power to make people stop and look. For small businesses, it is not just about creating something pretty; it is about creating something that sells. Eye-catching printed materials help brands connect with customers, tell their story, and stand out in crowded markets. When done right, print becomes more than a marketing tool. It becomes a conversation starter, a tangible piece of your brand that customers can hold, remember, and trust.

In the craft distilling world, success depends on more than great spirits; it is about building relationships and standing out in a competitive market. Distilleries can boost sales by pairing exceptional products with strong storytelling and consistent branding. Printed materials like sales pamphlets, tasting cards, shelf talkers, and event brochures help retailers and customers connect with the craftsmanship behind each bottle. They provide a professional touch that reinforces trust and brand recognition, especially in local markets where word-of-mouth and personal connection matter most. By combining high-quality visuals, clear product details, and a compelling brand story, distilleries can turn curiosity into loyalty and transform every tasting into a sale.


Looking Ahead

Glacier Distilling continues to grow its reach while staying grounded in what makes it special; craft, community, and creativity. Their new pamphlet helps them strengthen local relationships, promote seasonal releases, and showcase their evolving brand story one pour at a time. Follow them on Instagram, Facebook, TikTok, YouTube, or visit their website to order!

At PrintingCenterUSA, we’re proud to help Montana’s homegrown distillery share their passion through print. Whether you are a small business or a national brand, professional-quality booklets can turn your products into experiences people remember.

👉 Start your project today at PrintingCenterUSA!

Please share, follow and like us:

Leave a Reply