How Intown Ace Hardware Turned 6,000 Fliers Into $14,000 for Their Community
At PrintingCenterUSA, we love seeing local businesses use print to strengthen community, boost engagement, and celebrate the milestones that matter most. Intown Ace Hardware in Decatur, Georgia, has perfected that balance. For years, their team has used printed bag stuffers to promote store events that bring neighbors together, support local causes, and celebrate their history.
This year marks an exciting milestone. Intown Ace Hardware is celebrating 40 years in business, and their Anniversary Sale has become one of their biggest traditions.
About Intown Ace Hardware
Intown Ace Hardware is a community focused store known for its friendly team, long standing traditions, and commitment to supporting local education and neighborhood causes. Their customers look forward to annual events like Ladies Night and the Anniversary Sale, two crowd favorites that bring their community together year after year.
“On October 2, we welcomed more than 800 ladies for a night of shopping, wine, eats and live music. We raised over $14,000 for our local education fund,” Dana shared.
From giveaways to seasonal sales to charity fundraisers, every event has one goal. Bring people together and give back.
The Challenge
With two signature events happening each year, Intown Ace Hardware relies on simple, effective printed materials that reach customers directly.
Bag stuffers are their go to solution. Every shopper receives one with their purchase, which guarantees visibility and drives turnout for key events.
But like many small businesses, they faced a couple of hurdles:
• Their design software was not compatible with print ready formatting
• Their files were missing bleeds
• They were working on a tight timeline
• They wanted the most cost effective, high quality solution
“We had used a design program that wasn’t compatible and your design team walked us through converting the file so it could be printed,” Dana explained. “We were also a little late getting started and PrintingCenterUSA was able to cut several days off getting the finished materials.”
For their 40th Anniversary Sale, the challenge was the same. Busy schedules, non designer files, and the need to get thousands of bag stuffers printed early enough to support their busiest shopping day of the year.
The Printing Solution
Dana partnered with PrintingCenterUSA to print 6,000 full color bag stuffers for their 2025 Anniversary event.
Printing in bulk kept the cost low and the reach high. For just over $300, Intown Ace Hardware printed 6,000 full color fliers and used them to promote events that brought in hundreds of guests and raised more than $14,000 for their community.
Flier Print Specs:
Size: 6 x 4.25 inches
Quantity: 6,000
Paper: 60 lb. uncoated text
Ink: Full Color Front
Back: Blank
These small, colorful fliers became a powerful touchpoint for the community. By placing one in every shopping bag, Intown Ace Hardware spread awareness, supported local causes, and helped customers feel connected to their annual traditions.
“Again, not being a graphic designer, my files were not perfect and PrintingCenterUSA came to the rescue,” Dana said. “Your team made sure the bleeds were there and helped us get everything ready.”
Even better, during the process, Dana learned that turning the piece into a postcard next year could offer an even sturdier feel for nearly the same price. She is excited to make the switch in future print runs.
The Impact
Bag stuffers have become a powerful tool for building anticipation and boosting attendance at Intown Ace Hardware.
For the Anniversary Sale, customers look forward to the event all year. Many even visit early to “scope out” what they plan to buy. With 30 percent off most items and 40 years to celebrate, it is a shopping day customers mark on their calendar.
“Such really helpful people to work with,” Dana said. “You have made this process so easy.”
For Ladies Night, the printed flyers helped draw more than 800 attendees and contributed to raising over $14,000 for a local education fund.
How to Create Your Own Flyers
Inspired by Intown Ace Hardware’s success? Event fliers are one of the most affordable and effective ways to boost turnout and support your biggest promotions. Bulk printing keeps costs low while giving you the reach you need.
Intown Ace printed 6,000 full color fliers for just over $300, and those same fliers helped raise more than $14,000 for their local education fund. A small investment can create a huge impact.
Here’s how to get started:
Identify Your Goal: Promote a sale, fundraiser, open house, or seasonal event.
Design Your Flyer: Keep it simple, bold, and easy to read.
Choose Your Format: Bag stuffers, postcards, rack cards, or posters all work well.
Select Your Paper: Uncoated text is cost effective, while heavier stock creates a premium feel.
Print with Confidence: Fast turnaround and accurate color help you stay on schedule.
Ready to create your next flyer or event promo? Start your project at PrintingCenterUSA.
Looking Ahead
As Intown Ace Hardware celebrates 40 years, their traditions continue to strengthen their relationship with the community they serve. From charity fundraisers to major sales events, print remains one of their most effective tools for engaging customers year after year.
Explore more from Intown Ace Hardware:
🌐 https://www.intownace.com
💛 Facebook: https://www.facebook.com/CoolAceDecatur/
At PrintingCenterUSA, we are proud to help businesses like Intown Ace Hardware turn simple print pieces into meaningful results for their community.
👉 Start your custom project today at PrintingCenterUSA.
