Calendars Case Study Success Series

Why This Company Prints Four Different Calendars and Can’t Keep Up With Demand

At PrintingCenterUSA, we love seeing businesses use print in unexpected ways. For New Era Manufacturing, what started as a creative outlet quickly became a highly anticipated tradition. Their annual wall calendar now ships all over the country to customers, vendors, employees, friends, and family, becoming one of the most requested projects they produce each year.


About New Era Manufacturing

New Era Manufacturing is a company built on precision, craftsmanship, and strong relationships. While their core business is manufacturing, creativity has always been part of their culture. Behind the scenes, Julie Wayman has long enjoyed photography and design, building a personal collection of thousands of images over the years.

“Every year we have more and more people begging for these calendars and there’s nothing quite as satisfying as seeing people enjoy something you love creating. Teaming up with Printing Center has been the best decision I’ve ever made!” Julie Wayman

For a long time, those images lived on hard drives. That changed when Julie decided to turn her creative hobby into something tangible that could be shared.

The Challenge

Julie wanted a way to use her photography in a meaningful format that felt professional, gift worthy, and aligned with the company’s values. The calendar needed to feel polished enough to represent the New Era Manufacturing brand while still reflecting the creativity behind it.

As demand grew, consistency became important. The calendar had to look great year after year, ship well across the country, and leave a strong impression with everyone who received it.

The Printing Solution

New Era Manufacturing partnered with PrintingCenterUSA to produce a high quality wall calendar that highlights photography while maintaining a premium finish.

Calendar Print Specs
Size: 12 x 12 inches
Type: Wall calendar
Binding: Saddle stitch
Pages: 28
Cover Paper: 100 pound gloss cardstock
Inside Paper: 100 pound gloss text
Ink: Full color throughout
Cover Finish: High gloss UV

The larger square format gives each image room to shine, while the gloss paper and UV cover enhance color, contrast, and detail. Saddle stitch binding keeps the calendar lightweight and easy to mail, making it ideal for wide distribution.

The Impact

What began as a creative experiment has grown into an annual tradition people look forward to. Each year, more customers, vendors, and employees ask for the calendar, and demand continues to grow.

Now we ship them all over the country to customers, vendors, friends, and family for Christmas, Julie shared. Every year we have more and more people begging for them, and there’s nothing quite as satisfying as seeing people enjoy something you love creating.

The calendar has become a relationship building tool, a brand touchpoint, and a creative expression rolled into one.

Thinking About Creating a Calendar for Your Business?

Calendars are a powerful way for businesses to stay top of mind all year long. They combine usefulness with storytelling, giving recipients something they actually keep, use, and enjoy. Learn how to create your own below!

How to Create a Business Calendar People Actually Want

A successful calendar starts with a clear purpose. Whether you are sharing photography, showcasing your work, or simply strengthening relationships, thoughtful design and quality printing make all the difference.

  1. Choose images people want to look at: Select photos or designs that feel intentional and visually engaging.
  2. Keep the layout clean: Let your visuals lead with simple typography and readable dates.
  3. Pick the right size: Larger formats like 12 x 12 inches create impact and feel premium.
  4. Choose paper that enhances color: Gloss paper brings photos to life and adds polish.
  5. Use our free design tools: Our free Online Design Tool and Adobe templates make it easy to create a professional calendar without design experience.

Pro Tip: Calendars make excellent employee gifts and customer appreciation pieces because they stay visible all year long and quietly reinforce your brand every day.


Looking Ahead

New Era Manufacturing plans to continue growing this tradition, ordering additional calendars for employees and expanding distribution each year. What began as a personal creative outlet has become a meaningful way to connect with people nationwide.

Explore more from New Era Manufacturing by visiting their website and following them on Facebook!

At PrintingCenterUSA, we are proud to help businesses turn creativity into print products that build relationships and leave lasting impressions. Start your custom calendar project at PrintingCenterUSA.

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