Case Study Coloring Books

Printing Chaos & Charm — The Self-Published Success of The Cathole Coloring Book

Mercedes Schenk is no stranger to cats—or creativity. As a Certified Feline Master Groomer and visual artist, she’s spent years immersed in the world of feline personalities, antics, and unpredictable drama. What began as hobbyist doodles eventually evolved into a fully illustrated collection of hilarious, chaotic, and heartwarming scenes that cat owners everywhere can relate to with the Cathole Coloring Book.

Seeking to turn her passion project into a physical product—without compromising creative vision—Mercedes made the bold decision to self-publish Cathole Coloring Book Vol. 1, bypassing traditional publishers in favor of total control.


The Coloring Book: Chaos in Every Page

Cathole Coloring Book Vol. 1 is a 22-page satirical and relatable tribute to the often maddening, always adorable behavior of house cats. The book’s pages include:

  • Highly detailed black-and-white illustrations paired with short, irreverent stories of cat crimes and catastrophes—from knocking over water coolers to pooping in rice pots
  • User-friendly format designed for gel pens, markers, or even half-chewed crayons
  • A bold, whimsical cover that instantly signals fun, mischief, and feline mayhem
  • A unique voice and authentic humor that strikes a chord with millennial pet owners and cat lovers

This isn’t just a coloring book—it’s emotional therapy for anyone who’s been tormented by a 3:00 a.m. zoomie attack or had their houseplants turned into litter boxes.


Artist’s Vision & Publishing Journey

Initially nervous about traditional publishing’s high cuts and creative constraints, Mercedes decided to take a leap:

According to Mercedes:


The Print Solution

Mercedes needed a print partner that could:

  • Deliver professional-level coloring book quality with rich black linework and no bleed
  • Offer affordable short-run printing to accommodate self-publishing budgets
  • Provide responsive customer service to help a first-time self-publisher feel supported
  • Ensure durable construction for books meant to be used, shared, and colored again and again

PrintingCenterUSA checked all the boxes, making it possible for Mercedes to debut her book with confidence.


The Result: A Brand-Building Product for a Creative Entrepreneur

From start to finish, Cathole Coloring Book Vol. 1 became more than just a product—it became a stepping stone in Mercedes’ creative business. With plans for additional volumes and themed spin-offs, this first successful launch proved that self-publishing isn’t just possible—it’s powerful.

“I have several more ideas for cat and grooming-related coloring books and I can’t wait for [PrintingCenterUSA’s] help to bring them to life!”


Conclusion: Self-Publishing, Elevated for Cathole Coloring Book

Mercedes Schenk’s Cathole Coloring Book is a prime example of what happens when creative passion meets quality printing. Thanks to the flexibility and excellence of PrintingCenterUSA, artists like Mercedes can bring niche, delightful, and wildly entertaining projects into the hands of their audiences—on their own terms.

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