What is Artificial Intelligence in SEO?

AI assistance is helping SEO by providing faster ways to understand the audience better and create content that engages our readers. We can pinpoint and analyze data and create an SEO strategy more efficiently. 

AI: A Powerful SEO Tool

Below are seven quick tips for using AI to empower your daily work to improve SEO. 

• Know Your Audience: AI allows you to ask questions about your target personas, interests, and search patterns that can help you tailor your content to your target audience. You can discover their questions about your services or products and build content that can be shared on your website, blog, social media, and other channels that correlate to SEO.  

• Write with Semantic Depth: Now that you know the topics and pain points you’re targeting, you can write more comprehensive and relevant content. The days of using Keywords as a guide to target searchers’ intent are gone. Google has said multiple times they want to show quality content written by experts that engages the reader, not search engines. 

• Match Search Intent: In the last few years, SEO tools like Ahrefs and Semrush have come out with search intent keywords, which give you some understanding of the search query and results that might appear on search engines. But now, with AI, you can ask what type of content will show based on your chosen search query. Will buying pages, blogs, and frequently asked questions show? Or the search changes based on Mobile to desktop, and with this information, you can now create the correct type of content and information for the users.

• Craft Compelling Outlines: Now the magic starts taking all you have learned and asking AI to build compelling outlines for your next website page or blog post. During this process, add your expertise based on your industry knowledge. Don’t be shy. Make sure you use task-oriented promotes. Example: You can get more depth or detail with this outline. If you were to search for this topic, would this content satisfy your intent? Remember, AI is only as intelligent as you guide it to be, so don’t take the first outline or suggest it creates. If you are advanced, you can upload more data about your audience using GA4 or search console data to help empower the conversation. 

• Optimize Headlines: Try testing attention-grabbing headlines that will improve the click-through rate. Now, Google can show you headlines, but testing different types can attract users to your content and improve rankings. 

• Data-Driven Insights:  As mentioned above, the more data and information you can upload into ChatGPT or Gemini “Google AI, the more you can speed up time analyzing data in minutes and breaking out trends, conversations, and keywords that perform well to ones that don’t. Using data to base your business decisions will help increase ROI and improve the time wasted on content, which could perform better in search engines.

• Audience-Focused Keywords: Lastly, I can only end this topic by writing about keywords and how AI can help with this process. The days of spending time looking for and using keyword tools to help build relevant and systematic keywords are over. You do this in seconds by prompting AI or uploading keywords into your favorite software to break out this information. Remember that keywords guide what people are searching for, not a bunch of terms throughout your content. Yes, they are essential to incorporate in your metadata and H1 tags on the page, but SEO is about engagement signals. 

The Future of SEO: Human + AI

In conclusion, AI is a powerful tool that can speed up content creation and the quality you produce for your SEO strategy. Keep in mind Google prefers content written by humans as they have stated to use AI to improve your thought process when publishing content. If you use AI correctly, you can grow your website traffic and increase revenue by investing in SEO in the first place. 

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Aaron Rains