Behind The Print: Print Meets Purpose at Turning Point Dance
Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode of Behind the Print, we meet Aimee Chamberlain, owner of Turning Point Dance Studio. From building a studio rooted in care and connection to using printed materials to empower communication and community, Aimee shares with us how purpose-driven leadership creates lasting impact. If you are a small business owner, creative professional, or someone who believes in the power of art to change lives, this conversation will leave you inspired and energized.
Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached below.
9-minute read
“Print gives so much more value to our families, so we see it as an essential communication investment.” Aimee Chamberlain, Owner
Transcripts from Behind The Print with Aimee Chamberlain, Owner of Turning Point Dance Studio
Welcome back to Behind The Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.
Today’s episode is Print Meets Purpose at Turning Point Dance, and I’m here today with Turning Point
Dance Studio’s Owner, Aimee Chamberlain
Aimee Chamberlain: Hi everyone. So happy to be here!
Zoe Fisher: Can you start by telling us about Turning Point Dance Studio and what inspired you to start it?
Aimee Chamberlain: We founded Turning Point Dance 11 years ago. I had taught all the way from Southern California to Oregon and loved being a teacher for 17 years. Over time, I developed strong values about teaching high-caliber technique while taking care of the human first. It was hard to find spaces that combined both. Either technique was emphasized at the cost of wellbeing or classes were just for fun. I was ready to walk away when a parent encouraged me to open a single class. She promised 12 students, and the next day she had them. Three months later, I had 73 kids. It grew organically into a studio serving over 500 families a year with a staff that shares the same philosophy, teaching great dance while caring for the person first.
Zoe Fisher: That is so important, especially because injuries and motivation challenges are a real part of dance.
Aimee Chamberlain: For sure. Dance has historically been hard mentally. All my staff is WPA certified, Youth Protection Advocates in Dance, meaning they are trained in mental health as well. We are very mindful about injury prevention, the language we use, the lyrics we select, and making sure our costumes and performances are age-appropriate. It is a full, intentional approach to creating a healthy environment.
“We treat every student with love and build trust with families through strong communication.” Aimee Chamberlain, Owner
Zoe Fisher: That is an amazing rebrand for dance, creating a joyful, inspiring, and safe space.
Aimee Chamberlain: Our mission is that everybody can dance, and dance is for everybody.
Zoe Fisher: Is that what makes your community of dancers so unique?
Aimee Chamberlain: We are extremely community-focused. Our dancers engage in service projects and we emphasize making the world a better place through our art. We treat every student with love and build trust with families through strong communication. We have grown mostly through word of mouth. Communication across multiple platforms, including print, has been key.
Zoe Fisher: Yes, keeping messaging consistent across platforms is huge for business success. How do you balance creativity, technique, and confidence-building?
Aimee Chamberlain: It is a constant growth process. My team meets weekly to review what is working and what can improve. We are always adjusting to better support the dancers and their families. I am also part of an incredible community called More Than Just Great Dancing, led by Misty Lown, where studio owners support each other, share resources, and collaborate on growing in healthy ways.
Zoe Fisher: Collaboration without judgment is so important.
Aimee Chamberlain: Exactly. We can approach each other with problems and solutions because we all lead with love and growth. That mindset strengthens the business and the community.
Zoe Fisher: Tell me how print shows up in your business.
Aimee Chamberlain: In 2020 when everything went online, we realized quickly how isolating it was for kids. We created printed booklets with dance history, injury prevention, anatomy, and exercises, and personally delivered them to each student. The kids’ morale lifted immediately. It reminded us how tangible materials build real connection. From there, we expanded into yearbooks, now going on our fourth year, and seasonal handbooks outlining the full year’s events, policies, and staff bios. Parents love them because they can easily reference everything without digging through emails or websites. It has been a game-changer for communication and community building.
Zoe Fisher: I bet parents appreciate having something physical they can use all year.
Aimee Chamberlain: They absolutely do. Our staff uses the handbooks too. When questions come up, they can quickly point families to the right information. And our dancers feel like superstars seeing themselves in print.
Zoe Fisher: I love that. Do you have a favorite memory from Turning Point’s journey?
Aimee Chamberlain: Definitely when we had to pivot during the 2021 lockdown. Our big recital was almost canceled because of gathering limits, so we built a stage on my ranch property. We created a silo backdrop, printed banners, and hosted small, safe performances for every class. It took a week of shows, but it brought our community together in love and resilience. It will always be one of the most special memories.
Zoe Fisher: That is so beautiful. It really shows how art and community can change lives.
Aimee Chamberlain: It taught us so much about the power of showing up for each other.
Zoe Fisher: That is so important to have. How do you approach fundraising?
Aimee Chamberlain: We do not fundraise separately for print. Instead, we budget printed materials into our operating costs, the same way others might budget for Facebook ads or digital marketing. Print gives so much more value to our families, so we see it as an essential communication investment.
Zoe Fisher: That is amazing that it is fully integrated into your business plan.
Aimee Chamberlain: PrintingCenterUSA is literally a line item in our budget now.
“We created printed booklets and personally delivered them to each student. The kids’ morale lifted immediately.” Aimee Chamberlain, Owner
Zoe Fisher: We love you for that. Tell me, what does it cost to run a professional dance studio like yours?
Aimee Chamberlain: It varies. Last year, between printing, performances, facility costs, and staff training, it cost us over 500,000 dollars to run the studio. We recently bought a 63,000-square-foot building, so our budget is growing as our community grows.
Zoe Fisher: That is amazing. All your materials show the level of care you put into it.
Aimee Chamberlain: Thank you. We love what we do and it shows.
Zoe Fisher: What is something people might not realize about running a dance studio?
Aimee Chamberlain: You wear a lot of hats. You are a leader, a teacher, a nurse handing out ice packs, and a counselor when kids need support. It is truly a labor of love. I work 75 hours a week sometimes, but because it is rooted in purpose, it is completely worth it.
“When you build around purpose, it fuels the long hours and hard work with real meaning. I would not trade a single minute of working with these kids. It is my heart’s work.” Aimee Chamberlain, Owner
Zoe Fisher: That is amazing. What advice would you give to small business owners building brands around kids, art, or movement?
Aimee Chamberlain: Get clear on your philosophies and your greater mission. What do you want your space to stand for beyond just selling a product or service? When you build around purpose, it fuels the long hours and hard work with real meaning.
Zoe Fisher: So important! I love that. If you had a full free day, what would you do?
Aimee Chamberlain: I would love a sunny beach day. Living in Oregon, we are always craving sun. But honestly, I would not trade a single minute of working with these kids. It is my heart’s work.
Zoe Fisher: That is so special. Where can people find you online?
Aimee Chamberlain: You can visit turningpointdance.com or find us on Instagram and Facebook at Turning Point Dancer. We are also on TikTok, though I admit the teens say I am not the best TikToker.
Zoe Fisher: Thank you Aimee. And thank you to our listeners.
“Our mission is that everybody can dance, and dance is for everybody.” Aimee Chamberlain, Owner
That’s a wrap on another episode of Behind The Print. Thanks to our listeners for joining us as we explore the artistry and innovation of the printing world. Remember, have a strong vision, build the right strategy, and use tools like print to amplify your message and make your brand stand out.
If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.
Where Print Builds Community
At Turning Point Dance Studio, Aimee Chamberlain and her team are showing how printed materials do more than inform. They strengthen trust, celebrate milestones, and create lasting connections that digital tools alone cannot replace. Through yearbooks, handbooks, and personal touches, they prove that print can elevate a brand’s mission far beyond a moment. If you are ready to deepen the relationships at the heart of your business, discover how high-quality printing can help you build a stronger, more connected community. Order today!
