Print Marketing Programs

Event Program Secrets: Creating Memorable & Profitable Programs

Want to generate extra revenue for your school or organization? An event program could be your secret weapon! You can attract sponsors through advertising, cover production costs, and even turn a profit. But sponsorships are just the beginning. We’ll share our top strategies for designing a successful event program that truly stand out in this refreshed article.

Program Styles

At PrintingCenterUSA, we’re here to help you find the perfect pageant program style. Explore our vast selection, get expert design advice, and tailor your program to make a lasting impression.

Pageants & Recitals

Dance Recitals, Ballet, Tap, Hip-Hop

Dance Recital Programs

Beauty Pageants, Child, Scholarship, Bathing Suit

Pageant Programs

Sporting Events

Football, Baseball, Basketball, Soccer, Tennis, Wrestling, Swimming, Volleyball, Cheerleading, Track & Field, Hockey, Marching Band, Lacrosse, Softball, Cheer, Rugby, Boxing, Ice Skating, Triathlon, Roller Derby, Horse Shows, Rodeos, Car Shows, Racing

Sports Programs

Event Programs

Art Exhibits, Cinema, Theatre, Concert, Music, Fundraising, Plays, Conference, Convention, Trade Shows

Don’t forget Wedding Program PhotobooksFuneral Program Photobooks!

The Perfect Event Program Photos

Crafting an event program is easier than you think. All you need is a digital camera and a computer. For cover images, use your own photos, ask attendees for the images they took, or explore royalty-free stock photo sites. To save money, you can design the program yourself or let students create their own event program. We have an easy online designer to get you started and it’s FREE.

Don’t forget the best resolution for printing photos is 300 dpi (dots per inch). Anything below will print pixelated on your event program. Most images displayed on a monitor has a resolution between 72 dpi and 96 dpi, which means it may look great on your monitor but will not look great when printed.

You, your fellow designers, and even attendees can take dynamic digital photos that showcase your event’s energy. Here’s what to look for in the perfect shot:

Individuals, coaches, players, participants, etc.Teams, groups, classes, staff, teachers, cheerleaders.Activities, action pictures, products, whatever you want to convey, etc.Pictures from previous years or other past events.
Bring laughter by showing people in funny situations and funny sayings to go with the picture.Events, places or things that relate to your cause or organization.Points of interest, such as people, landmarks from your school, organization, community, sports team, etc.Audience or participants having a good time participating.

If your event happens regularly, photos from past years are a goldmine! They’ll spark excitement and anticipation for this year. And once this year’s event is in full swing, don’t forget to snap pictures for next year’s event program to make the design process easy year after year!

Make Every Page Count

Whether is it for a pageant, recital or a business event program, including the right kind of pages is necessary for program success! No matter what kind of event program you are using, here are extra pages you could include or add:


Table of Contents

Map of Location


Contributing and Important Individuals

Team and Group Photos

Plus don’t forget history, important information, accomplishments, individual speakers or participants pictures and bios, schedule οf events, Thank you page, Testimonials page, Schedule of Events and More!

Event programs are typically saddle-stitched booklets, requiring page counts in multiples of four (8, 12, 16, and so on). Have extra pages? Get creative and maximize your program’s impact by including interactive elements! Add a page about your event’s purpose, theme, or history. For sporting events, a “Rules of the Game” page keeps everyone informed. Enhance audience engagement with a “Statistics” page showcasing past records or interesting data points. Or consider an autograph page to have as a keepsake after dance recitals, sporting events, or even concerts!

Need a design head start? Save time and simplify your design process! Download one of our free, customizable event program templates and get your project off the ground quickly.

And that is it! You got our smart secrets and quick tips to make this year’s event program the best one yet. It all boils down to organization, engagement and choosing the right printer. With PrintingCenterUSA, you not only get all the tools you need to design, you get exceptional customer service and printing experts. We have affordable prices for all of your printing needs. So go ahead, spread the word!

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