Browsing Category:

Marketing

Art Behind The Print Magazines Marketing

Behind the Print: Behind Theria

David, Seb, and Italo go into detail about how they use print to promote independent artists get their craft in the spotlight.

Reading Time: 18 minutes

In this episode of Behind the Print, we’re joined by Theria Radio Co-Founder David Mueller, Songwriter Seb, and Poet Italo. Together, the three go into detail about how they use print to promote independent artists, musicians, and other creators get
Continue Reading
h2h marketing
Marketing Print Marketing Social Media

Step into the Future of Marketing: Are You Ready to Connect with your Audience?

Unleash the power of human connection in your marketing with H2H Marketing. Learn how to build deeper relationships, foster loyalty, and drive real results with this innovative approach.

Reading Time: 6 minutes

Are you tired of blending in with the sea of “basic” marketing? Do you crave a deeper connection with your audience, one that resonates long after the initial impression? It’s time to uncover the hidden gold in your marketing strategy: H2H
Continue Reading
print marketing materials
Catalogs Marketing Print Marketing

The 5 Best Print Marketing Materials in 2026

Explore our curated list of the 5 Best Print Marketing Materials for 2024 from PrintingCenterUSA. Discover selections that go beyond trends to effectively enhance your brand's impact and audience connection.

Reading Time: 7 minutes

What is the secret to mastering your print marketing materials in 2026? How do you distinguish the truly impactful from the merely trendy? With a plethora of choices unfolding before you, understanding the types and impacts of various print marketing
Continue Reading
Behind The Print Business Catalogs Graphic Design Marketing Podcast

Behind The Print: I Dream of France

Jean Michel Carlouet of I Dream of France shares how print, French heritage, & niche marketing helped grow a thriving home goods business.

Reading Time: 6 minutes

Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode of Behind The Print, I chat with Jean-Michel Carlouet, founder of I Dream of France, a
Continue Reading
Art Behind The Print Business Marketing Podcast

Behind The Print: Midland Festival Ballet

Pearl Wamsley shares how Midland Festival Ballet uses print, storytelling, and community outreach to elevate dance in West Texas.

Reading Time: 6 minutes

Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode of Behind the Print, I chat with Pearl Wamsley, Communications Director at Midland
Continue Reading
Behind The Print Business Graphic Design Marketing Podcast

Behind The Print: Make It Happen! How a Voice Actor Turned Ideas into Things!

Carin Gilfry of Vocation Conference shares insights on voice acting, ethical AI, & how print helps industry pros market their work.

Reading Time: 7 minutes

Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode, I sit down with Carin Gilfry, a leading voice actor, the owner and co-chair of VOcation
Continue Reading
Behind The Print Business Graphic Design Marketing Podcast

Behind The Print: Building Strong Foundations with DecoCrete Supply

DecoCrete Supply shares how hands-on training, innovative products, & print marketing are shaping the future of decorative concrete.

Reading Time: 6 minutes

Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this episode, I sit down with Jeff Hershberger, Training Lead at DecoCrete Supply, to explore the
Continue Reading
Marketing Print Marketing

Why Direct Mail Still Belongs in Your Marketing Strategy

Explore the real numbers behind direct mail high ROI, better recall, and proven results that make it worth adding to your marketing strategy.

Reading Time: 4 minutes

With marketing there is no right or wrong way. But one thing is true, when digital channels are everywhere, it’s the strategies that stand out that make the biggest impact. While email and social media might seem like the go-to affordable options for
Continue Reading
Marketing Print Marketing

How to Create a Successful Direct Mail Campaign

Learn how to create a direct mail campaign that gets results. Set goals, reach your audience, and build a strategy that actually works.

Reading Time: 5 minutes

Direct mail marketing has proven itself to be effective at grabbing attention, building trust, and delivering measurable ROI. If you’re just starting to explore how it fits in you marketing mix, you might also find our guide on why direct mail still
Continue Reading
Marketing Print Marketing Publishing

7 Indie Publishers Worth Considering

Find the best indie publishers for your book! We review seven top indie presses, covering their strengths, submissions, and what to expect.

Reading Time: 5 minutes

Indie publishers play a huge role in the book world. They work outside of the big five publishing houses: Penguin Random House, Harper Collins, Macmillan, Simon & Schuster, and Hachette to bring new voices, unique stories, and different genres to readers.
Continue Reading