Holidays are a flurry of sales and promotions with all businesses eager to grab customer’s attention. In today’s digital age it is easy to get lost in a storm of commercials and email blasts. But imagine your business breaking through the downpour of ads and making a real difference for you and your customers this holiday season. That’s where we come in! While digital marketing and advertising is still on the rise, print marketing materials for holidays offer a memorable, sensational experience that will set your business apart from the rest.

Why Print Matters for Holiday Promotions

In an endless world of digital communication print gives your customers the refreshing feel of tangibility and permanence. A professionally created greeting card is far more personal than a quick email or online ad. Print marketing for the holiday is a physical reminder of your brand that customers can hold onto and use to connect with your business on a deeper level.

The holidays are a time where people crave authenticity and connection. Research from the U.S. Postal Service found that 70% of Americans feel that mail is more personal than the internet. And with 56% of consumers trusting print marketing more than any other type of advertising, a printed marketing piece can truly stand out and push through the digital clutter to resonate with your audience.

Think about the last time you screenshotted a digital advertisement to revisit and use later. Probably never. But a custom postcard, catalog, or coupon? Now, that is something you keep on your fridge as a reminder to use. Print marketing is a great way to keep your customers thinking of you this holiday season but let’s uncover which print marketing materials would be best for your business.

Print Ideas to Boost Holiday Sales

Custom Catalogs
Stand out this season with a custom catalog featuring all your holiday items and sales. Seasonal catalogs are perfect for Black Friday, Cyber Monday, and Christmas because they include curated products, highlight exclusive holiday deals, and create anticipation in your customer’s mind for the busiest season of the year!

Coupons
Printed coupons are powerful tools for businesses during the holidays. They encourage in-store traffic, build customer loyalty, and drive sales for both popular and show-moving products you offer while offering wide brand visibility. Coupons foster large purchases with minimum spend discounts and help cross-promote other products which is ideal for boosting immediate sales.

Direct Mail Campaigns
Branded mailing campaigns have high engagement rates because they deliver physical promotional materials like postcards, newsletters, flyers, and brochures directly to the customer offering a memorable, positive customer relationship that digital media just can’t match.
Pro Tip: Use trackable elements like QR codes to gain measurable results on your print marketing for the holidays.

Paired Greeting Card & Calendar
Conveying a personalized message of appreciation helps foster customer loyalty and enhances your brand image. Sharing a calendar, greeting card bundle extends this message and keeps your brand visible and at the forefront of customers thoughts daily.

How to Elevate Your Business with Branded Holiday Materials

Branded holiday materials like packaging, thank you cards, and box inserts add a powerful emotional connection with your customers to your brand. Seasonally themes festive additions and designs help businesses get their customers into the holiday spirit, helping them feel valued and appreciated by you.

Personalized notes or additions to the package go a long way when it comes to showing genuine care. You turn a simple transaction into a memorable moment with creative designs. Not only is this a way to be thoughtful towards your customers, but it captures attention and adds anticipation to the unboxing experience. This method will encourage repeat purchases and strengthen your word-of-mouth reputation as customers start associating your brand with a lighthearted, warm, and cheerful presence.

Order Your Holiday Print Marketing Materials Today!

Print marketing materials have huge potential to drive sales and boost engagement during the holiday season. With tangible assets like cards, brochures, and catalogs, your business can capture the attention of your audience and leave a unique impression. As customers appreciate the extra thought and creativity of your print marketing for the holidays, they’re more likely to engage, make purchases, and share their experiences. For an unforgettable holiday season, incorporate print into your marketing strategy and order a sample pack today.

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