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Brochure Printing vs Booklet Printing

Taylor Helfrich
Taylor Helfrich

brochurevsbookletEvery business will need a brochure AND a booklet at some point. These are extremely effective marketing tools that are used to spread the word about a product, business, or event. At PrintingCenterUSA, we help businesses every single day decide what is the appropriate choice for their business: A Brochure or a Booklet.

You might be wondering to yourself, what’s the difference? While brochures and booklets are very similar and are used interchangeably depending on where you are from, it is important to understand the distinction before ordering your next cheap brochure printing or custom booklet printing project on PrintingCenterUSA’s website.

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Brochure Printing

Brochure Options

A brochure is a marketing tool that is generally a single sheet of paper printed front and back that can be folded into the following types of brochure folds and sizes:

  • No Fold: 3.5 x 8.5 | 5.5 x 8.5
    No fold brochures are similar to a flyer in that they are a single sheet of unfolded paper. Since folding is an additional charge, no folding will save you money.
  • Half Fold: 8.5 x 11 | 8.5 x 14 | 11 x 17
    A half-fold brochure, also called a bifold Brochure, is composed of one sheet of paper folded in half to create a front panel, two inside panels, and a back panel.
  • Trifold: 8.5 x 11 | 8.5 x 14 | 11 x 17 | 11 x 25.5
    Trifold Brochures are our most popular folding option. Trifold brochures divide a single sheet of paper folded into three panels (on the front and back) to create a front panel, a right inside wing panel, a spread of three inside panels, and a back panel (back panel lies between the front panel and inside wing panel).
  • Z Fold: 8.5 x 11 | 8.5 x 14 | 11 x 17
    A Z-Fold brochure is similar to a trifold brochure, the only difference being the folding direction of the last panel. The z-fold is a single sheet of paper folded into three panels (on the front and the back) that are folded in a “Z” direction. This folding option is great for product or service presentations and it allows you to provide information to a customer in a particular sequence.
  • Double Parallel Fold: 8.5 x 14 | 11 x 17
    A Double Parallel Fold is one sheet of paper folded in half, and then in half again, to form two parallel folds that go in the exact same direction.  This gives you four front and back panels that you can put information on.
  • Right-Angle Half Fold: 11 x 17 | 11 x 25.5
    A Right-Angle Half Fold is a large sheet of paper folded in half, then folded again in the opposite direction. This creates four large front and back panels. Right-Angle Half Folds are great for presenting information on outside panels and opening to reveal a full poster or artwork.
  • Right-Angle Tri-Fold: 11 x 17 | 11 x 25.5
    A Right-Angle Tri-Fold is a large sheet of paper folded in half, then folded into three panels (like a trifold). This creates six large front and back panels.

Brochure Booklets

If your brochure has too much information to fit on a single sheet of paper, then you may want to consider a Brochure Booklet. A Brochure Booklet is a saddle stitched book that is used as marketing materials for organizations. A lot of our customers opt to order a brochure booklet instead of a brochure, because they believe their brochure has become too crammed and difficult to read. Give yourself some space if you need it! Just keep in mind that a brochure booklet will require a minimum of 8 pages (including the front cover, back front cover, individual inside pages, inside back cover, and back cover).


Brochure Printing Costs


Brochure printing is a very cheap investment in your businesses marketing. And it’s an investment everyone is willing to make because they work! You can get 500 copies of an 8.5” x 11” Tri-Fold brochure on 100# Gloss Text , Full Color, printed and delivered to your doorstep in 4-11 business days with our Wait & Save Production Time option for only $146.34 ($0.29 each) plus shipping and handling.* That’s FIVE HUNDRED brochures for under $150! And the more you order, the cheaper they come per piece.

*Prices subject to change


Brochure Mailing

If you design your brochure for mailing services, then it’s an even easier marketing tool. With the weight of standard brochures being so low, the postage cost will definitely be worth not having to go door-to-door stuffing them in mailboxes.
Try our free downloadable brochure templates with or without mailing guidelines. These templates are compatible with adobe suite programs such as illustrator, indesign, and photoshop.template




Booklet Printing

Booklet Options

A booklet is a marketing tool that is usually 8 Pages or more and is bound by one of the following four options:

  • Saddle Stitch Binding: Saddle stitch binding is the most popular and inexpensive booklet binding type. It can accommodate page numbers from 8-92. These booklets are made by printing four pages (two on front and two on back) and then folding and stapling them together down the middle. Because of this process, the page numbers must be in multiples of four.
  • Perfect Binding: Perfect Binding is our most professional looking binding option. It is the ideal choice for publications with higher page counts (28 pages up to 2 inches thick). These booklets are made by binding single front-and back printed pages that are cut down to size with a durable soft cover that wraps around the edges and is glued to the side of the block of inside pages. This process creates a printable, square spine.
  • Spiral Binding: Spiral bound booklet printing is a booklet that is bound by a durable plastic coil. This option allows for every-day-use of the booklet which is an ideal feature for projects such as employee handbooks. It can accommodate page counts from 8-800 or up to 2 ¾” thick.
  • Wire-O Binding: Wire-O bound booklet printing is a booklet that is bound by a thin double-looped wire. It is similar to spiral binding. The end result is a professional looking booklet that serves well as a business report booklet. Wire O binding can accommodate pages from 8-800 or up to 1 ¼” thick.


Standard Booklet Sizes



8.5 x 11

5.5 x 8.5

6 x 9

4.25 x 11


11 x 8.5

8.5 x 5.5

9 x 6


6 x 6

8 x 8

If you do not see the size you need, click the “Custom Size” button on the pricing tool and enter your custom size. 

*Height Should Be Between 4” – 9”; Width Should Be Between 5” – 12”


Booklet Printing Costs

You can get 100 copies of an 8.5” x 11” 36 page Saddle Stitched booklet on 80# Gloss Cover and 100# Gloss Text, Full Color, (4/4) printed and delivered to your doorstep in 4-11 business days with our Wait & Save Production Time option for only $390.99 ($3.91each) plus shipping and handling.* So if you have more information that could possibly fit on a brochure, then a booklet is still a cheap option.

*Prices subject to change.



Booklet Mailing

You can also mail your booklets to efficiently get the word out to potential customers. You can mail saddle stitch and perfect bound booklets if you include the appropriate mailing design requirements and the weight of the individual product isn’t too high. Try our free downloadable booklet templates for mailing  to ensure you are designing for mailing correctly.


Which one is better?

There’s no right answer! Both of these extremely popular marketing tools are excellent options for your business. Which product you order just depends on the amount of information you have, your timeline, budget, and desired impact.

BookletBrochure PrintingPrinting