Every business will need a brochure AND a booklet at some point. These are extremely effective marketing tools that are used to spread the word about a product, business, or event. At PrintingCenterUSA, we help businesses every single day decide what is the appropriate choice for their business: A Brochure or a Booklet.
You might be wondering to yourself, what’s the difference? While brochures and booklets are very similar and are used interchangeably depending on where you are from, it is important to understand the distinction before ordering your next cheap brochure printing or custom booklet printing project on PrintingCenterUSA’s website.
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A brochure is a marketing tool that is generally a single sheet of paper printed front and back that can be folded into the following types of brochure folds and sizes:
If your brochure has too much information to fit on a single sheet of paper, then you may want to consider a Brochure Booklet. A Brochure Booklet is a saddle stitched book that is used as marketing materials for organizations. A lot of our customers opt to order a brochure booklet instead of a brochure, because they believe their brochure has become too crammed and difficult to read. Give yourself some space if you need it! Just keep in mind that a brochure booklet will require a minimum of 8 pages (including the front cover, back front cover, individual inside pages, inside back cover, and back cover).
Brochure Printing Costs
Brochure printing is a very cheap investment in your businesses marketing. And it’s an investment everyone is willing to make because they work! You can get 500 copies of an 8.5” x 11” Tri-Fold brochure on 100# Gloss Text , Full Color, printed and delivered to your doorstep in 4-11 business days with our Wait & Save Production Time option for only $146.34 ($0.29 each) plus shipping and handling.* That’s FIVE HUNDRED brochures for under $150! And the more you order, the cheaper they come per piece.
*Prices subject to change
If you design your brochure for mailing services, then it’s an even easier marketing tool. With the weight of standard brochures being so low, the postage cost will definitely be worth not having to go door-to-door stuffing them in mailboxes.
Try our free downloadable brochure templates with or without mailing guidelines. These templates are compatible with adobe suite programs such as illustrator, indesign, and photoshop.
A booklet is a marketing tool that is usually 8 Pages or more and is bound by one of the following four options:
Standard Booklet Sizes
8.5 x 11
5.5 x 8.5
6 x 9
4.25 x 11
11 x 8.5
8.5 x 5.5
9 x 6
6 x 6
8 x 8
If you do not see the size you need, click the “Custom Size” button on the pricing tool and enter your custom size.
*Height Should Be Between 4” – 9”; Width Should Be Between 5” – 12”
Booklet Printing Costs
You can get 100 copies of an 8.5” x 11” 36 page Saddle Stitched booklet on 80# Gloss Cover and 100# Gloss Text, Full Color, (4/4) printed and delivered to your doorstep in 4-11 business days with our Wait & Save Production Time option for only $390.99 ($3.91each) plus shipping and handling.* So if you have more information that could possibly fit on a brochure, then a booklet is still a cheap option.
*Prices subject to change.
You can also mail your booklets to efficiently get the word out to potential customers. You can mail saddle stitch and perfect bound booklets if you include the appropriate mailing design requirements and the weight of the individual product isn’t too high. Try our free downloadable booklet templates for mailing to ensure you are designing for mailing correctly.
Which one is better?
There’s no right answer! Both of these extremely popular marketing tools are excellent options for your business. Which product you order just depends on the amount of information you have, your timeline, budget, and desired impact.