Tips for Your Next Catalog Printing Project

Catalogs Design

Tips for Your Next Catalog Printing Project

by Emily Hendrickson November 29, 2017

Catalog printing and design doesn’t have to be overwhelming. You get to put together an awesome product that will excite & inspire your customers and we are always here to help you! Below, we have created a list of easy design tips and suggestions, as well as examples from our customers, that will help you get your project launched.

#1: Planning

Before you begin designing, you want to choose a goal for your catalog. Are you trying to get customers to order through the catalog or just get them to go to your website or store? Who are you going to be sending the catalog to? Loyal customers or people who have never heard of your brand?

Knowing your goal allows you to create a visually compelling catalog that speaks directly to your audience. Remember, a well-designed catalog isn’t just about looks, it’s about driving engagement and results. Order a free sample pack from us so you can customize your catalog to match you and your brand.

#2: Content

After deciding a goal, you want to lay out what you want to say, how to say it and where the information should go. Your content should be simple, clean and concise. If you crowd the pages with too much information, the reader will get overwhelmed and likely quite reading.

Adding in easy-to-follow information and images helps to guide your reader through your pages. By using headings, subheadings, and images, your audience will be drawn to the important information within your catalog.

Catalog White Paper Guide

#3: Design

Before you start designing, you want to think about how you are going to distribute your catalogs. Are you going to send them out via mail, hand them out at conferences, or have them in your store? After deciding your distribution, you can select the appropriate size. Follow the tips below when designing your catalog to make sure you’re getting the most out of your catalog printing.

Use attractive colors, images and elements that represent your company and brand.
Stick to fonts that are easy to read. Consider size, style and color.
Use white space wisely, you want the page to feel balanced and not overwhelming.
Eliminate unnecessary elements or distractions.
Use full color images with 300dpi resolution. Anything below 300dpi will print pixelated.

To get a head start on your catalogs, download one of our free predesigned Adobe templates or if you don’t have an Adobe subscription use our free online design tool.