Catalog
Catalog Printing "Popular Styles 2021"
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Over the last couple of years, catalog printing has seen a resurgence. This is because of a variety of factors like the over-saturation of digital marketing, the new tracking technology that makes ordering from catalogs easier, and, the most important factor, their effectiveness. A study by the DMA found that
How to Design an Effective Industrial / Manufacturing Catalog
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Industrial or manufacturing businesses use both digital “flipbooks” and paper catalogs to advertise their products. Many companies prefer the digital method, but there is still a lot of value in printing physical catalogs. Many customers and store owners prefer physical catalogs for an easy reference in the merchandise-planning phase. Physical
Fashion Catalog vs. Lookbook
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Fashion catalogs and lookbooks may appear to be the same product, but that could not be further from the truth. Each of these booklets have different strengths and weaknesses that differentiate them from each other and both are important for marketing in the fashion industry. Below we will go over
Catalogs are a Marketing Gold Mine
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Did you know that the first catalog was published in 1498? It’s true. An Italian man named Aldus Pius Manutius printed the first catalog when he wanted to introduce his books to Venice. That means that catalogs have been around for over 500 years. That certainly speaks to
4 Steps for Printing a Fashion Catalog for a Start-up
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Fashion has used catalogs since before the 15th century. Many royal families had small books of fabrics and ideas the women and men could choose for court. Today we use similar guides to assist buyers. Marie Antoinette's Catalog Fashion uses both the digital “flipbook” and
Why You Should Make an Apparel Catalog to Showcase Your Clothing Line
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If you’re in the apparel industry, you may be looking for more ways to expand your reach and bring in new customers. Whether it’s outdoor, women’s or kids’ apparel, there are no shortages of potential customers around, locally or nationally. Although marketing
Catalog Design | Design Tips That Sell
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Many people don’t know where to start when it comes to catalog design. This daunting task is made simple when you follow these helpful tips. Don’t get overwhelmed with all of the pages and information you want to include; instead start by outlining the goal of
Tips for Your Next Catalog Printing Project
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Starting a catalog project can be both exciting and intimidating. On one hand, you get to put together an awesome product that will excite & inspire your customers. On the other hand, where do you even begin? Well, we are here to help you get started. Below you will find
