Reading Time: 6 minutes
As we continue moving into 2024, the landscape of catalog continues to evolve, adapting to new market demands and technological advancements. While digital marketing remains prominent, the tangible appeal of catalogs endures, demonstrating their ongoingReading Time: 3 minutes
In the fast-paced world of marketing and sales, staying ahead of the curve is crucial. This is where Artificial Intelligence (AI) comes into play, revolutionizing the way businesses create catalogs. From personalized content to automated design, AI is not
Reading Time: 7 minutes
What is the secret to mastering your print marketing materials in 2024? How do you distinguish the truly impactful from the merely trendy? With a plethora of choices unfolding before you, understanding the types and impacts of various print marketing
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Why should paper weight be a crucial consideration in your branding materials? The answer lies in the unspoken power of touch—the first sense that reacts when a consumer engages with your printed content. The right paper weight can transform a simple
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Are you designing or releasing a catalog? Are you looking for ways to measure the success of your catalog marketing campaign? Let’s start by outlining your goals and diving into details of how to use QR codes, unique offer codes, tracking numbers, and
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Maximize Your Publication’s Impact with Digital Flipbooks and the Power of a Simple Share In the ever-evolving digital age, the way we consume content is changing rapidly. Revolutionize your print material into an engaging digital experience – for
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Industrial or manufacturing businesses use both digital “flipbooks” and paper catalogs to advertise their products. Many companies prefer the digital method, but there is still a lot of value in printing physical catalogs. Many customers and store owners
Reading Time: 8 minutes
Fashion catalogs and lookbooks may appear to be the same product, but that could not be further from the truth. Each of these booklets have different strengths and weaknesses that differentiate them from each other and both are important for marketing in the
Reading Time: 7 minutes
Did you know that the first catalog was published in 1498? It’s true. An Italian man named Aldus Pius Manutius printed the first catalog when he wanted to introduce his books to Venice. That means that catalogs have been around for over 500 years. That
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Fashion has used catalogs since before the 15th century. Many royal families had small books of fabrics and ideas the women and men could choose for court. Today we use similar guides to assist buyers. Marie Antoinette’s Catalog Fashion uses both the
