Why should paper weight be a crucial consideration in your branding materials? The answer lies in the unspoken power of touch—the first sense that reacts when a consumer engages with your printed content. The right paper weight can transform a simple brochure into a compelling tactile ...
Are you designing or releasing a catalog? Are you looking for ways to measure the success of your catalog marketing campaign? Let’s start by outlining your goals and diving into details of how to use QR codes, unique offer codes, tracking numbers, and more to measure the success of your ...
Maximize Your Publication’s Impact with Digital Flipbooks and the Power of a Simple Share In the ever-evolving digital age, the way we consume content is changing rapidly. Revolutionize your print material into an engaging digital experience – for FREE! Digital Flipbooks are more than ...
Over the last couple of years, catalog printing has seen a resurgence. This is because of a variety of factors like the over-saturation of digital marketing, the new tracking technology that makes ordering from catalogs easier, and, the most important factor, their effectiveness. A study by the ...
Industrial or manufacturing businesses use both digital “flipbooks” and paper catalogs to advertise their products. Many companies prefer the digital method, but there is still a lot of value in printing physical catalogs. Many customers and store owners prefer physical catalogs for an easy ...
Fashion catalogs and lookbooks may appear to be the same product, but that could not be further from the truth. Each of these booklets have different strengths and weaknesses that differentiate them from each other and both are important for marketing in the fashion industry. Below we will go ...
Did you know that the first catalog was published in 1498? It’s true. An Italian man named Aldus Pius Manutius printed the first catalog when he wanted to introduce his books to Venice. That means that catalogs have been around for over 500 years. That certainly speaks to their ...
Fashion has used catalogs since before the 15th century. Many royal families had small books of fabrics and ideas the women and men could choose for court. Today we use similar guides to assist buyers. Marie Antoinette’s Catalog Fashion uses both the digital “flipbook” and the paper ...
If you’re in the apparel industry, you may be looking for more ways to expand your reach and bring in new customers. Whether it’s outdoor, women’s or kids’ apparel, there are no shortages of potential customers around, locally or nationally. Although marketing your clothing brand online might ...
Many people don’t know where to start when it comes to catalog design. This daunting task is made simple when you follow these helpful tips. Don’t get overwhelmed with all of the pages and information you want to include; instead start by outlining the goal of the catalog. Figure out what you ...
