Case Study Catalogs Success Series

How One Catalog Relaunched an Entire Brand

At PrintingCenterUSA, we love seeing businesses use print to clarify their message, elevate their brand, and connect more deeply with the people they serve. For Encore Veterinary Consulting, their newly relaunched brand needed a piece that could speak for them long after a conversation ended. Their summer–fall 2025 catalog became exactly that.

What started as a simple idea, a physical guide veterinarians could hold in their hands, quickly became a powerful introduction to who Encore is, what they stand for, and how they support veterinary professionals across the country.

About Encore Veterinary Consulting

Formerly known as VetSupport, Encore Veterinary Consulting reintroduced themselves this year with a clear, refreshed purpose. Their team helps veterinary practices grow while protecting the legacy that owners and hospital leaders have worked hard to build. From consulting to leadership development to tailored tools and training, Encore is committed to empowering veterinary teams at every level.

With their relaunch, the team knew they needed a polished, professional piece that could represent the full scope of what they offer, something conference attendees could take home, flip through later, and immediately understand the value behind Encore’s support.

The Challenge

When rebranding, every touchpoint matters. Encore needed a catalog that could communicate their mission clearly and confidently, showcase their wide range of consulting services, introduce their training tools and workbooks, make a strong impression at conferences and events, and help attendees remember them long after the booth visit. They wanted something that felt modern, organized, and substantial, a piece robust enough to tell their story from cover to cover.

For a team dedicated to helping veterinary professionals grow, this catalog needed to reflect that same clarity, structure, and professionalism.

The Printing Solution

Encore partnered with PrintingCenterUSA to print a vibrant full color catalog that brought their relaunch to life. Every detail was selected to deliver crisp visuals, readability, and a polished, conference ready finish.

Catalog Print Specs
Size: 8.5 x 11 inches
Quantity: 250
Pages: 24
Binding: Saddle stitch
Cover: Ink Full color
Inside Ink: Full color
Cover Paper: 100-pound gloss
Inside Paper: 100-pound gloss
Binding Edge: Left edge

The glossy cover and interior pages make every service, product, and resource stand out with clarity. The saddle stitch binding keeps the catalog lightweight and easy to flip through, making it ideal for conferences and event booths.

The Impact

The finished catalog gives Encore a physical, in depth resource that helps veterinary professionals understand their mission, their services, and their tools for growth. It also supports the team during conversations at events, allowing attendees to learn more once they return home.

For Encore, print became a bridge connecting their refreshed brand to the veterinary leaders and practice owners they partner with.

Thinking About Rebranding or Refreshing Your Consulting Materials?

If you have ever tried to explain everything your business offers in a quick conversation, you already know how challenging it can be. A rebrand or service expansion often needs more than a new logo or website. It needs a physical piece that carries your message long after the moment has passed. For consulting groups, coaching programs, and service-based businesses, a well-crafted catalog can be the clearest way to reintroduce who you are and show people exactly how you can help them. It gives your audience something to bring home, revisit, and absorb at their own pace, turning initial interest into real connection.

How to Create Your Own Consulting Catalog

If you are thinking about creating your own catalog, the process is simpler than it seems and incredibly powerful for anyone trying to explain their services clearly and confidently.

Here is how to create your own catalog

1. Identify your purpose
Decide exactly what you want your catalog to achieve, whether it is outlining your services, showcasing products, or introducing your entire brand story in a structured, meaningful way.

2. Organize your content
Group your information into clear, intuitive sections so readers can easily understand what you offer and how your solutions fit together.

3. Design with clarity
Choose a clean, modern layout with strong headlines, generous spacing, and engaging visuals that guide readers naturally through every page.

4. Select the right paper
Gloss paper delivers a polished, professional finish that enhances both photography and text, making your catalog stand out at conferences and events.

5. Print in bulk
Bulk printing keeps costs low and ensures you have plenty of catalogs available for booths, meetings, mailers, and ongoing outreach throughout the year.

Don’t forget to use our free Online Design Tool and Adobe Templates to fast-track your rebrand and bring your catalog to life with ease. Ready to create a catalog that clearly communicates your services and strengthens your brand? Start your project with PrintingCenterUSA and bring your message to life in print.


Looking Ahead

Encore Veterinary Consulting continues supporting hospital leaders, veterinary professionals, and practice owners nationwide. Their catalog has become a powerful tool for sharing their refreshed brand and helping more people understand the depth and heart behind their work.

Explore more from Encore Veterinary Consulting!
Website: https://encorevet.com
Facebook: https://www.facebook.com/encorevetgroup

At PrintingCenterUSA, we are proud to help businesses like Encore Veterinary Consulting use print to strengthen their brand, connect with their audience, and bring their mission into clearer focus.

Start your custom catalog project at PrintingCenterUSA.

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9 Comments

  1. Wan AI

    December 3, 2025 at 7:02 pm

    I love how the Encore Veterinary Consulting catalog wasn’t treated as just a sales piece but as a tool to reinforce their new brand long after the first interaction. It’s a great reminder that print can create a level of clarity and permanence that digital alone doesn’t always achieve. The way they used the catalog to articulate their story feels like a smart move for any organization navigating a rebrand.

  2. AI Music Generator

    December 3, 2025 at 7:06 pm

    It’s inspiring to see how a well-designed catalog can help a business like Encore Veterinary Consulting establish a stronger brand identity. Physical materials still have so much potential in a world dominated by digital, especially when they’re thoughtfully designed.

  3. Nano Banana AI

    December 3, 2025 at 10:12 pm

    I love how Encore Veterinary Consulting used their catalog not just as a marketing tool, but as a way to extend their brand’s presence long after the initial conversation. It’s a great reminder that physical print still has a unique way of making a lasting impression.

  4. Nano Banana AI

    December 3, 2025 at 10:20 pm

    It’s interesting how Encore Veterinary Consulting used a single catalog as a core touchpoint to express their updated brand—print pieces really can do heavy lifting when they’re intentional and well-designed. I especially like the idea of creating something that continues the conversation long after the initial interaction, which is often overlooked in digital-heavy strategies. Curious to see how this approach influenced their client engagement over the rest of the year.

  5. AI Music Generator

    December 3, 2025 at 10:28 pm

    I love the way Encore Veterinary Consulting used their catalog as more than just a product showcase—it became a clear, tangible expression of their refreshed brand. It’s a great reminder that print can carry a story long after the initial conversation ends, especially when it’s designed with intention. Seeing how a simple idea evolved into a strategic brand tool is genuinely inspiring for anyone rethinking their marketing materials.

  6. AI Music Generator

    December 3, 2025 at 10:32 pm

    I love how this case study highlights the power of a well-crafted catalog to carry a brand’s story beyond a single interaction. The idea that Encore Veterinary Consulting used print to create clarity and consistency really stands out—especially in an industry where trust and communication are everything. It’s a great reminder that a thoughtful physical piece can still elevate brand presence in a very digital world.

  7. Nano Banana AI

    December 4, 2025 at 2:12 am

    I love how Encore Veterinary Consulting thought beyond a simple catalog and created something that really embodied their brand. It’s a great example of how carefully designed print materials can serve as an ongoing brand ambassador.

  8. AI Music Generator

    December 4, 2025 at 6:25 am

    I love how this story highlights the importance of choosing the right medium for relaunching a brand. A physical piece like a catalog is often overlooked in the digital age but clearly still has a powerful role to play.

  9. Wan AI

    December 4, 2025 at 6:33 am

    I love how Encore Veterinary Consulting used a catalog to enhance their brand. It’s a great example of how print can bridge the gap between digital and physical marketing.

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