Case Study Catalogs Success Series

How One Catalog Relaunched an Entire Brand

At PrintingCenterUSA, we love seeing businesses use print to clarify their message, elevate their brand, and connect more deeply with the people they serve. For Encore Veterinary Consulting, their newly relaunched brand needed a piece that could speak for them long after a conversation ended. Their summer–fall 2025 catalog became exactly that.

What started as a simple idea, a physical guide veterinarians could hold in their hands, quickly became a powerful introduction to who Encore is, what they stand for, and how they support veterinary professionals across the country.

About Encore Veterinary Consulting

Formerly known as VetSupport, Encore Veterinary Consulting reintroduced themselves this year with a clear, refreshed purpose. Their team helps veterinary practices grow while protecting the legacy that owners and hospital leaders have worked hard to build. From consulting to leadership development to tailored tools and training, Encore is committed to empowering veterinary teams at every level.

With their relaunch, the team knew they needed a polished, professional piece that could represent the full scope of what they offer, something conference attendees could take home, flip through later, and immediately understand the value behind Encore’s support.

The Challenge

When rebranding, every touchpoint matters. Encore needed a catalog that could communicate their mission clearly and confidently, showcase their wide range of consulting services, introduce their training tools and workbooks, make a strong impression at conferences and events, and help attendees remember them long after the booth visit. They wanted something that felt modern, organized, and substantial, a piece robust enough to tell their story from cover to cover.

For a team dedicated to helping veterinary professionals grow, this catalog needed to reflect that same clarity, structure, and professionalism.

The Printing Solution

Encore partnered with PrintingCenterUSA to print a vibrant full color catalog that brought their relaunch to life. Every detail was selected to deliver crisp visuals, readability, and a polished, conference ready finish.

Catalog Print Specs
Size: 8.5 x 11 inches
Quantity: 250
Pages: 24
Binding: Saddle stitch
Cover: Ink Full color
Inside Ink: Full color
Cover Paper: 100-pound gloss
Inside Paper: 100-pound gloss
Binding Edge: Left edge

The glossy cover and interior pages make every service, product, and resource stand out with clarity. The saddle stitch binding keeps the catalog lightweight and easy to flip through, making it ideal for conferences and event booths.

The Impact

The finished catalog gives Encore a physical, in depth resource that helps veterinary professionals understand their mission, their services, and their tools for growth. It also supports the team during conversations at events, allowing attendees to learn more once they return home.

For Encore, print became a bridge connecting their refreshed brand to the veterinary leaders and practice owners they partner with.

Thinking About Rebranding or Refreshing Your Consulting Materials?

If you have ever tried to explain everything your business offers in a quick conversation, you already know how challenging it can be. A rebrand or service expansion often needs more than a new logo or website. It needs a physical piece that carries your message long after the moment has passed. For consulting groups, coaching programs, and service-based businesses, a well-crafted catalog can be the clearest way to reintroduce who you are and show people exactly how you can help them. It gives your audience something to bring home, revisit, and absorb at their own pace, turning initial interest into real connection.

How to Create Your Own Consulting Catalog

If you are thinking about creating your own catalog, the process is simpler than it seems and incredibly powerful for anyone trying to explain their services clearly and confidently.

Here is how to create your own catalog

1. Identify your purpose
Decide exactly what you want your catalog to achieve, whether it is outlining your services, showcasing products, or introducing your entire brand story in a structured, meaningful way.

2. Organize your content
Group your information into clear, intuitive sections so readers can easily understand what you offer and how your solutions fit together.

3. Design with clarity
Choose a clean, modern layout with strong headlines, generous spacing, and engaging visuals that guide readers naturally through every page.

4. Select the right paper
Gloss paper delivers a polished, professional finish that enhances both photography and text, making your catalog stand out at conferences and events.

5. Print in bulk
Bulk printing keeps costs low and ensures you have plenty of catalogs available for booths, meetings, mailers, and ongoing outreach throughout the year.

Don’t forget to use our free Online Design Tool and Adobe Templates to fast-track your rebrand and bring your catalog to life with ease. Ready to create a catalog that clearly communicates your services and strengthens your brand? Start your project with PrintingCenterUSA and bring your message to life in print.


Looking Ahead

Encore Veterinary Consulting continues supporting hospital leaders, veterinary professionals, and practice owners nationwide. Their catalog has become a powerful tool for sharing their refreshed brand and helping more people understand the depth and heart behind their work.

Explore more from Encore Veterinary Consulting!
Website: https://encorevet.com
Facebook: https://www.facebook.com/encorevetgroup

At PrintingCenterUSA, we are proud to help businesses like Encore Veterinary Consulting use print to strengthen their brand, connect with their audience, and bring their mission into clearer focus.

Start your custom catalog project at PrintingCenterUSA.

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