Fundraising Marketing Programs

Program Fundraising: Advertising and Marketing Strategies

Tired of struggling with program fundraising? Unlock a hidden revenue stream by selling ad space in your program! Offer valuable exposure to sponsors, offset costs, and supercharge your fundraising efforts. A well-designed program is a magnet for sponsors eager to connect with your audience. Read more in this refreshed guide.

Let’s boost your fundraising!

Slash Costs with Sponsorships

  • program ads business adMany organizations see fantastic results by getting sponsors to offset program printing costs. This can even generate additional revenue through program fundraising.
  • Companies are often eager to gain exposure in programs, especially if it’s presented to the viewer as “company X is proud to sponsor of the Y team/college/event” etc.
  • Alumni business owners, in particular, enjoy supporting their alma mater while getting valuable advertising in the process.

Potential School or Non-Profit Sponsors

Local Businesses: Large Corporations:
  • Local hangouts
  • Credit unions
  • Auto shops
  • Insurance agencies
  • Pet supply retailers
  • Coffee shops
  • Convenience stores
  • Doctors
  • Fitness centers
  • Grocery stores
  • Photography studios
  • Realtors
  • Restaurants
  • Anywhere students, parents, members, contacts and supporters frequent and shop.
  • Cell phone companies
  • Fast food franchises
  • Large soft drink companies
  • Pet supply stores
  • National insurance companies
  • Banks
  • Sporting goods stores
  • Use your imagination. What businesses would benefit from the exposure in your program?


  • Relatives, friends, colleges, customers, members, contacts and supporters of your school or non-profit organization.

Selling Ad Space for Event Program Fundraising

  • personal adThe key is to show that advertising in your event program will benefit all parties involved and that it’s a great way to advertise their business.
  • Know your estimated distribution.
  • Explain how sponsoring your program allows them to connect with the community to showcase their company values.
  • Gain additional exposure to a large markets like parents, students, relatives, friends, colleagues, customers, members, contacts, and supporters of your school or non-profit organizations.
  • Underscore that program ads offer a better value compared to traditional newspaper ads.

Who Should Sell the Advertising?

The students (teams, clubs, band members, cheerleaders, etc.) or members of your non-profit organization, school or business are your most powerful selling tool. They are the focal point of the event and proof that the money from program fundraising and ad sales are going to a good cause. They can pre-sell the program advertising to sponsors thus ensuring an extra profit from the sale of the programs.

Get motivated! Take time to teach your students or members of your non-profit organization how to sell an ad and make sure they know:

  • What school or non-profit organization are they supporting?
  • What will the money will be used for?
  • When does the event begin and end?
  • The size of ads and what they cost.
  • Where the ad will be placed.
  • And above all, spread the enthusiasm to your sponsors, students, parents, families, friends, relatives, colleges, customers, members, contacts and supporters of your school or non-profit organization.

Increase the Profits

  • ad sizesAsk local businesses for help with funds in return for free product placement within the program.
  • Different size ads can be sold at different prices to sponsors (full page, half page, quarter page, business card size, eight up on the individual page).
  • Advertisers could put coupons on their ads to entice audiences to buy their products or services.
  • Families and friends can also buy picture sponsorship ads to show their support for the player and build excitement for the event.
  • Sponsors page (list of businesses).
  • Programs can be sold at the game or event to make a profit.

Pro Tip: Keep a record of past sponsors to contact for next year’s program. Nothing will beat taking the time to call your local businesses personally.

Program Fundraising FAQs

How do I find businesses willing to sponsor my program? Start local! Think of businesses that your audience frequents (coffee shops, restaurants, etc.). Businesses owned by supporters are often eager to help. Emphasize the exposure they’ll get with your specific audience.

What size ads should I offer? Variety is key! Offer full-page, half-page, quarter-page, and even business card-sized ads to accommodate different budgets and needs.

How much should I charge for ads? Research what similar programs charge in your area to get a ballpark figure. Base this on your program distribution size and the prominence of ad placement.

Our Pricing Suggestions for Ad Space

  • Full Page: $20 – $200
  • Half Page: $10 – $70
  • Quarter Page: $5 – $45
  • Business Card: $5 – $20

Program advertising can make money for non-profit organizations, schools and businesses, take these tips and apply them to your own event program. Become a prime source of ad space for local businesses and sponsors. To get started today, give us a call at 800-995-1555 or click the button below to order online!

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