6 Custom Marketing Materials That Your Business Needs
Custom marketing materials are essential for keeping your business at the top of your clients and customers minds. Below we will go over why you need print marketing materials, the most effective custom marketing, and essential pieces for your business.
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What are Print Marketing Materials?
Print Marketing Materials are any items that help to communicate your products or services to your customers. These can include booklets, brochures, calendars, business cards, and more! Remember the old saying, “Out of Sight, Out of Mind”. Don’t let your business leave your customers mind.
Do I Need Print Marketing Materials?
The simple answer is Yes. Print marketing materials carry long-lasting value for your business by strengthening your brand and increasing your customers awareness.
What is the Difference Between Digital Marketing Materials and Print Marketing Materials?
What are digital marketing materials? These are all of your digital assets including websites, emails, and social media ads. However, these materials have a fatal flaw that print marketing materials do not: they are easily ignored. Studies have shown that customers actually spend more time looking at print ads, recalled more information about the ad, and had a stronger emotional reaction to the content. Print marketing materials give your customers something tangible that they can interact with and keep in their home so that they are always being reminded of your business.
What Custom Print Marketing Materials Are Right For Your Business?
High-quality print marketing materials result in a higher ROI, more exposure, and higher sales! Since these marketing materials are going to be a direct reflection of your company, you need to make sure that these materials are engaging, and well-designed. Below are the most effective print marketing materials and some print essentials that you need.
Most Effective Print Marketing Materials
These are going to be the print marketing materials that are most effective due to their longevity, high-quality, and proven high engagement.
Booklets
Booklets are proven to be success for marketing, educating, gaining awareness, and setting you apart from the competition. They are an affordable way to reach your audience and build trust. A booklet is a small saddle stitch book, with a paper cover and a lower page count between 8 to 92 pages. These help your customers make more educated purchasing decisions, expose your customers to new products, or walk your customers through a certain process.
Tips on Designing a Booklet
Have a goal in mind. What do you want your booklet to accomplish? Once you have a clear goal in mind, put yourself into your customer’s shoes. What is the most important information that they will need? Make sure your highlight this information when you design your booklet. Make sure that you use high-quality images and graphics. Not only will low resolution images look bad on a booklet, they will look bad on your business. For more in-depth information and tips on how to design a booklet, be sure to check out our blog post, “New to Booklet Design? Here’s How to Do It Right!”.
How Much Does It Cost to Make a Custom Booklet?
The cost of the booklet depends on a couple of factors: what kind of binding you want, what kind of paper, how large you need the booklet to be, and how many pages are going to be in the booklet. There are different ways to connect the pages of a booklet together like saddle stitched, spiral, wire-o, or perfect binding. Most booklets use a text stock gloss or matte paper, and often an ultra-heavy stock paper for the cover.
*These are examples of our everyday competitive prices. These quotes are based on saddle stitch, 8 pages (cover + 4 inside), full color cover, full color insides, 100# Gloss text, Cover & Insides. Prices are subject to change / shipping NOT included.
Brochures
Brochures are popular and effective tools to help get information out about your business quickly and affordably.
Tips on Designing a Brochures
A high-quality printed brochure can tell a compelling story of your business with beautiful images that will keep you at the top of your customer’s minds. Once you have a clear idea on what purpose your brochure is going to have, think of the information that your audience will need to know. You only will have a couple of seconds to fully capture your customer’s attention, so be sure to use simple graphics and engaging images to get their attention. Keep your message short and sweet so that your customers don’t lose focus. For more in-depth information and tips on how to design your brochure, be sure to check out our blog post, “Top Design tips for Creating Effective Marketing Brochures”.
How Much Does It Cost to Make a Custom Brochure?
The cost of your custom brochure depends on what kind of brochure you need, the size, paper type, and quantity you need. PrintingCenterUSA offers a wide variety of folding options, much more than just your standard Tri-Fold. We also offer half-fold, z-fold, double parallel fold, right-angle half fold, and right-angle tri-fold.
For your paper options, you can choose from gloss, matte, or uncoated paper. Don’t worry, PrintingCenterUSA is always available to help you pick out the right fold and paper for your brochure.
*These are examples of our everyday competitive prices. These quotes are based on a single page brochure, 100# Gloss Text, (4/4) Color Both Sides, with no folding. Prices are subject to change / shipping NOT included.
Calendars
Calendars are a creative tool to keep your business at the top of your customer’s mind all year long! Businesses use calendars to remind customers of upcoming promotions, give exclusive promo codes, and increase customer awareness. Once a calendar has made its way into the office or home, it will be on constant display, ensuring that your company is reaching your customer and anyone else that walks by.
Tips on Designing a Calendar
First step is to choose your audience. Once you have determined who your audience is, you can start to choose the pictures that you will include in the calendar. Another thing to consider is are you going to include advertisements or sponsors? If so, you will have to include a space for a “thank you” page and advertisements throughout the grids. Now that you have your target audience in mind, it’s time for the fun part, choosing the photos! These photos have to be a part of a larger theme like photos from an event or trip, pictures of animals, or places that relate to your business. Just remember if the resolution isn’t high, tell that photo goodbye. Use PrintingCenterUSA’s online design tool to make designing your calendar fast and easy.
How Much Does It Cost to Make a Custom Calendar?
The cost to create your custom calendar depends on the binding, size, quantity, paper, and number of pages. But don’t be overwhelmed! PrintingCenterUSA is always available to give recommendations for your calendar needs. You can order your calendar with a saddle stitch, wire-o, or spiral for the binding. Our calendars come in 8.5 by 11”, 5.5 by 8.5”, or 12 by 12” if you’re looking for a statement piece. You can choose between a 12 month or 16 month calendar.
*These are examples of our everyday competitive prices. These quotes are based on saddle-stitched, 28 pages (12 month), full color cover, full color insides, 80# Gloss Cover, 100# Gloss Text, and (UV) High Gloss finish. Prices are subject to change / shipping NOT included.
Essential Print Marketing Materials
These are print marketing materials that every business needs to create a cohesive brand to their customers.
Business Cards
Business cards are a fast and easy way to give your contact information to people who are interested in your company. They are cheap to print and mandatory for networking, sales calls, and any other business relationship.
Download Free Business Card Templates: Click Here!
How Much Does it Cost to Make a Business Card?
You can get business cards for only a couple of cents each. The price of business cards depends on the paper stock, quantity, and finish. You can order your business cards to be printed with a UV Coating to make your cards more durable.
*These are examples of our everyday competitive prices. These quotes are based on 14 PT Gloss cover paper, and UV finish on 4 color sides. Prices are subject to change / shipping NOT included.
Envelopes
Use your envelopes to hype up your business, services, or products. It is professional and important to brand your business by incorporating your logo onto it.
Download Free Envelope Templates: Click Here!
How Much Does it Cost to Make Envelopes?
The price of custom envelopes depends on the size, paper type, quantity, and more.
*These are examples of our everyday competitive prices. These quotes are based on 24# White Wove paper with no bleed. Prices are subject to change / shipping NOT included.
Letterhead
The same way that a custom envelope is important, custom letterhead is equally important to hype up your business.
Download Free Letterhead Templates: Click Here!
How Much Does it Cost to Make Custom Letterhead?
The price of custom letterhead depends on the quantity, type of paper, and other factors.
You can choose between uncoated paper, or Linen paper and order between 50 to 10,000 custom pages.
*These are examples of our everyday competitive prices. These quotes are based on 70# uncoated text. Prices are subject to change / shipping NOT included.
Stay at the Top of Mind and Increase Your Sales with Custom Marketing Materials
Whether you are looking to strengthen your print marketing materials, or dive into the world of materials marketing, PrintingCenterUSA is going to be your one-stop-shop for all of your print marketing needs. The experts at PrintingCenterUSA would love to answer any questions you may have about your print marketing needs and make sure that you are only going to get the highest quality and most affordable options.
Order High Quality and Affordable Print Marketing Materials with PrintingCenterUSA
