How to Create a Wedding Lookbook That Couples (and Their Dogs) Love
At PrintingCenterUSA, we love seeing small businesses create print pieces that not only showcase their products but also solve real problems. LuLu’s Collars did exactly that with a beautifully designed Wedding Look Book that helps couples include their pets in one of the most important days of their lives.
Because for many couples, weddings are not complete without every member of the family. Paws included.
About LuLu’s Collars
LuLu’s Collars is a handmade pet accessory brand founded by Stacy Taylor, a lifelong dog lover and designer with a passion for quality and charm.
Every collar, leash, harness, and accessory is handcrafted with premium materials and thoughtful detail. What started as a creative outlet has grown into a business rooted in comfort, confidence, and personality for pets of all kinds.
Stacy designs each piece with intention, believing pets deserve to feel just as special as the humans who love them.
The Inspiration
Her goal was not just to sell products. It was to create a streamlined, stress-free tool planners could use to meet their clients’ wishes with confidence.
Over the years, Stacy heard the same thing from engaged couples again and again:
“Our dog must be in our wedding.”
Rather than simply offering custom collars, she saw an opportunity to elevate the experience. She created a Wedding Look Book that showcases styling options, real examples, and cohesive inspiration for couples and wedding planners. The look book became both a sales tool and a service enhancer!
The Challenge
Wedding planners operate in high-pressure environments where clarity and efficiency matter. Stacy needed a print piece that would:
• Feel elevated and professional
• Reflect the charm and quality of her handmade products
• Be compact and easy to share
• Support planners as a value-add resource
The piece needed to feel intentional, not like a catalog. It had to communicate love, craftsmanship, and possibility at a glance.
The Printing Solution
Stacy partnered with PrintingCenterUSA to produce a polished, high-quality Wedding Look Book designed to impress planners and couples alike.
Look Book Print Specs
Size: 8.5 x 5.5 inches
Pages: 24 pages
Binding: Saddle Stitch
Cover Paper: 100# Gloss Paper
Inside Paper: 100# Gloss Paper
Ink: Full Color Both Sides (4/4)
Quantity: 150
The gloss paper enhances the vibrant details of her handmade accessories while keeping the booklet lightweight and easy to distribute. Saddle stitch binding maintains a clean, professional presentation that works beautifully in meetings, vendor events, and consultations.
The result is a compact, visually impactful piece that elevates her brand and supports wedding professionals.
The Impact
The Wedding Look Book gives LuLu’s Collars a tangible way to connect with planners and coordinators. Instead of relying solely on digital galleries or social media, Stacy now has a physical piece that communicates credibility and care.
It positions her brand as thoughtful, organized, and ready to collaborate. And for couples who consider their pets family, it provides reassurance that their wedding can truly reflect every part of their story.
Thinking About Creating a Look Book for Your Brand?
A printed look book is one of the most effective ways to showcase products, communicate aesthetic, and support industry partners. Whether you are in weddings, fashion, handmade goods, or event services, a professionally printed booklet can elevate your brand instantly.
How to Create a Look Book That Attracts Clients and Collaborators
A strong look book does more than display products. It tells a story and makes decision-making easier.
- Start with your core message: What problem are you solving? Who is this for?
- Curate intentionally: Choose images that reflect your brand personality and speak to your ideal customer.
- Keep the layout clean: Use white space, consistent fonts, and thoughtful pacing.
- Choose high-quality paper: Gloss paper enhances color and visual detail, helping your products stand out.
- Make it easy to distribute: Compact sizes like 8.5 x 5.5 inches are ideal for events, consultations, and vendor partnerships.
- Use our free design tools: Our free Online Design Tool and downloadable Adobe templates make it easy to build a professional, print-ready look book without needing advanced design software.
Pro Tip: A look book can double as both a sales tool and a partnership tool. Create a version specifically tailored for planners, retailers, or collaborators.
Make Your Brand Feel Lookbook-Ready
When your product deserves a place at someone’s biggest life moment, presentation matters.
At PrintingCenterUSA, we help brands transform ideas into beautifully printed pieces that feel as thoughtful as the work behind them. With premium paper options, flexible booklet formats, and easy-to-use design tools, creating a professional look book has never been more accessible. Be sure to check out LuLu’s Collars, Ect. LLC on their website and follow them on Facebook!
Ready to create your own look book? Start your custom booklet project today at PrintingCenterUSA and bring your brand to life in print.
