Welcome to the latest episode of Behind The Print, where we bring you the creative stories of industry leaders shaping the world of professional printing. In this special holiday episode, I sit down with Santa Claus, straight from the North Pole, to discuss his timeless legacy of bringing joy to millions and how he manages the monumental task of designing and delivering custom gifts around the world. We’ll explore how Santa’s creative process has evolved, his thoughts on spreading holiday cheer, and how the magic of print plays a role in keeping the spirit of the season alive.

Below, you’ll find the transcript of our conversation, edited for clarity to ensure easy reading. If you want the full, authentic experience, make sure to check out the video attached at the end of this post.

12-minute read

“Well, my experience has been absolutely amazing. It’s an operation that seems like it’s a big operation, Printing Center USA, but the hands-on individual service, help, and assistance that all of them give, really stands out. Just absolutely amazing! They really produced a good product.” Santa Claus

Transcripts from Behind The Print with Santa Claus

Welcome back to Behind the Print podcast, where we feature industry leaders and uncover the creative minds behind businesses in the professional printing world. Our mission is to provide you with inspiring, actionable resources to elevate your business projects and accelerate your journey to excellence in profit and print.

Today’s episode is The Man in Red, and I’m here today with the one and only
Santa Claus.

Santa Claus: Hi, Zoe. Thank you for having me.

Zoe Fisher: Of course. Welcome to Behind The Print! We have to know, how did you
prepare for this year’s big day?

Santa Claus: Oh, it’s a year-round process—a little bit every day. Hopefully, the elves do their part, Mrs. Claus packs a good lunch, and then I’m off!

Zoe Fisher: You’re so busy. Your list must be incredibly long this year. How do
you stay so organized and on schedule?

Santa Claus: I have a whole staff you might not expect. There’s a communications director, a human resources manager who hires all the elves, and even a naughty-and-nice analyst named Pepper Twinkletoes. He helps me decide who gets coal and who gets toys!

Zoe Fisher: That’s amazing. So, what does a day in the life of Santa look in
December?

Santa Claus: I spend much of my time preparing for family visits. Recently, I’ve been traveling to families in New Jersey. Getting ready can be tricky—my belt is tough to manage, and Mrs. Claus and I carefully select toys for each child while considering siblings’ expectations. Once the toys are chosen, I prep the reindeer, fill the bag, and I’m off!

Zoe Fisher: No one else can do it but you Santa! I’ve heard recently you’ve become
an author. Can you share the story of how you became an author?

Santa Claus: When I visit children, I love telling stories. One favorite is The Night Before Christmas, but it can get repetitive. Sometimes, I give Nutcrackers as gifts and read the story before handing out toys. However, since the original story is quite long, I decided to write my own shorter version, The Nutcracker as Told by Santa Claus, to keep it fun and engaging for both kids and adults.

“Some of these, , kids touch my heart in such an amazing way, and they give me the gift. I am supposed to be the giver of gifts. No. They give me the gifts.” Santa

Zoe Fisher: It must be a huge time saver when it comes to be December and your elves are
running around like crazy getting ready for Christmas.

Santa Claus: It is. I would like to just real quickly show you the book. Goodness, that
is It’s an amazing, it’s an amazing little book. Really.

Zoe Fisher: That cover is just gorgeous. Oh my goodness.

Santa Claus: Yes, it is! All the illustrations were created by one of my elves, Tasmina. She worked with my head elf, Jovi, to design the format and match the pictures to my text. It’s so cool!

Zoe Fisher: So do you and the elves have any special tools or advanced technologies that
keep track of all these things for you?

Santa Claus: I prefer good old-fashioned tools—pen and paper over modern technology. I try to stay away from computers, though one of the elves thought I might need help setting this up. Thankfully, I managed on my own! I’m more of an old-school kind of guy, very hands-on. That’s why I need so many elves—they’re a huge help! I don’t print my lists or schedules because they change so often, they’d be outdated in hours. Instead, I stick to parchment paper and a trusty pen to keep everything organized.

Zoe Fisher: Can’t beat it. You can’t beat it.

Santa Claus: You are right! Can’t beat it. But tell me more about this place that
you’re talking about because I think I have an inkling as to where it is and who does all the work
over there.

Zoe Fisher: Yeah, so we don’t have quite as many people or elves helping us as you do, but we
have a giant printing warehouse where we help people self publish their books.

Santa Claus: Well, my experience has been absolutely amazing. PrintingCenterUSA feels like a big operation, but the hands-on, individual service and assistance provided is exceptional. The team I’ve worked with—Addie, Kristen, and the others—has been absolutely amazing. They’ve been incredibly helpful and attentive, and they really produced a fantastic product.

Zoe Fisher: That is very true. Addie and Kristen and all of our help over
here are just amazing.

Santa Claus: Yes. Yes. Jasmine, Lynn. They’re awesome.

Zoe Fisher: Santa, I got a big question. What’s your favorite cookie? And do you actually eat all
those cookies?

Santa Claus: I actually do eat all those cookies. Um, and even though I eat all those cookies, I’ve heard that this year I’m kind of on the thin side. Someone mentioned I’m looking a bit slimmer these days! Well, my favorite cookie has to be a classic chocolate chip. After that, I’d go for a cinnamon-iced sugar cookie—but honestly, nothing beats a good chocolate chip, even for Santa Claus!

Zoe Fisher: Both of those sound amazing, but I believe it. I believe you could eat all those
cookies.

Santa Claus: Yes, I do! I actually have a milk and cookie specialist named Merry Biscotti—M-E-R-R-Y, Biscotti. You can find her and the rest of my team on our website, Santa.com. There’s a sweet story behind how I came to fully embrace being Santa Claus.

I was walking with Mrs. Claus—though she wasn’t Mrs. Claus at the time—and a little girl in a store, without me having a beard or anything, looked over and said, “Mommy, there’s Santa.” Both Mrs. Claus and I could read her lips. Then, the next year, a couple of boys at a 7-Eleven saw me and said, “You’re Santa Claus,” and even asked for an iPad! Later, Mrs. Claus told me, “You know what? You really are Santa Claus.”

At that point, I couldn’t deny it anymore. I embraced who I am, and now there’s no hiding it! The stories and memories I’ve made since then are so dear to me. These children touch my heart in incredible ways, and they give me the greatest gift of all. It’s really wonderful—being Santa is a feeling like no other.

Zoe Fisher: So is there a holiday tradition you love that everyone should try this year? ,

“Because they’re just amazing. Now, that’s an amazing company. They’re bigger, then they act. They act like a small company because of the care and the individual service they give but really behind the scenes that’s a pretty big company.” Santa

Santa Claus: Yeah, I would definitely say so. Keep a Christmas tree up all year round—that’s my recommendation. And here’s another tip: Christmas music. The right mix of Christmas music can be incredibly calming and help reduce stress. Try keeping it on in the background—it’s a universal tip that works wonders for everyone!

Zoe Fisher: Yeah, expert Santa Claus tip for Christmas. So, what is the reindeer’s favorite
snack after a long flight around the world?

Santa Claus: Well, it’s funny you should ask because I have a couple right here. They’re the most amazing treats! I keep them in a bag on my belt. Everyone thinks they’re carrots, but they’re actually spiced pine cones. They even smell like Christmas!

Zoe Fisher: You must only be able to get those at the North pole.

Santa Claus: You can only get those at the North Pole—they’re magical! They help the reindeer fly, too. Everyone thinks they’re acorns, but nope, they’re spiced pine cones. They keep the reindeer’s energy up and ready to soar!

Zoe Fisher: So, if you had a day completely free to spend however you’d like, what would you
choose to do?

Santa Claus: If I had my own day, I think I’d visit children back-to-back all day long. Right now, leading up to Christmas, I visit maybe two or three families on weekends, sometimes four. Even though the sleigh is fast, there’s still about an hour between stops to get to the children and their parties.

On my perfect day, I’d light a fire at home for Mrs. Claus to keep cozy, then head out to meet as many families as possible. And at the end of the day, I’d come home to a big hug and kiss from Mrs. Claus. That would be perfect.

Zoe Fisher: That’s amazing. I bet all the kids would just love to see you year-round. Imagine if
Christmas was every day.

Santa Claus: I’m not so sure about that. I actually think Santa can overstay his welcome sometimes. During my visits, there comes a point where people start to lose interest. Part of that might be because of the amazing candy canes I give out—by the end of the evening, everyone seems more focused on the candy canes than on Santa Claus!

Zoe Fisher: It’s important to keep your time short. So that you can have maximum impact.

Santa Claus: Short and maximum impact. The impact is really amazing.

Santa Claus: It doesn’t matter how old the child is—they can even be 70 or older! I once met a 75-year-old attorney who’s also a writer. She wasn’t expecting to see me, but we ended up sitting together for an hour while I had dinner with some of the elves. She said, “I’m not a child, but I’m confused because I’m sitting next to Santa Claus,” and she was just in awe. The stories I could tell about grown men falling into my arms crying because Santa Claus visited them—it’s truly heartwarming.

Zoe Fisher: It’s truly heartwarming—there are so many stories I could share. And it’s been such an honor. Not many people get the chance to interview Santa Claus, so I want to thank you on behalf of everyone at PrintingCenterUSA.

Santa Claus: Well, when that group of girls asked me, I didn’t hesitate. Anything I can do for them, I’ll gladly do because they’re simply amazing. PrintingCenterUSA is an incredible company. They might act like a small company with their care and individual service, but behind the scenes, they’re actually a pretty big operation.

Zoe Fisher: This is very true. I love them. Well, thank you and Santa? Is there any special
messages you’d like to share with our listeners before the big night?

Santa Claus: I would say, Just remember that the most important thing Home that our feet may
leave, but not our hearts. And if you can remember that, , your compass always points home,
like my compass points to the North Pole. And I bring that out so that I know in every visit,
where I’m heading when I leave, and it’s always home. So I would say, remember your family and remember the warmth and the love
you find at home.

Zoe Fisher: Thank you so much for meeting with me today, and I can only imagine.

Santa Claus: Oh, it was my pleasure.

Zoe Fisher: Good luck on Christmas, and I hope you have a great New Year!

Santa Claus: Zoe, thank you very much. Merry Christmas and Happy New Year!

If you enjoyed today’s episode, be sure to get your sample pack today from PrintingCenterUSA.com and share it with your fellow business enthusiasts. Until next time, keep your creative sparks flying, and remember, there’s always more to discover behind the print.

Order Today!

From magical stories to heartwarming illustrations, Santa Claus brings the joy of Christmas to life through his book, The Nutcracker as Told by Santa Claus. For Santa, we have been a trusted partner in turning his vision into a beautifully crafted, high-quality printed book that inspires and delights readers of all ages. Whether it’s a storybook, calendar, or other printed product, you can bring your own ideas to life with custom printing. Order today!

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