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Print Basics

Print Basics

How to Create Event Flyers

Education, Fundraising, and Event Flyers are the perfect way to display information! Read how to create an affordable flyer and order now!

Reading Time: 7 minutes

Flyers live on desks and boards in every office. Chances are you can probably see one in eyesite right now! Flyers all demand attention and they have stuck around so long because they actually work! A flyer is an affordable, easy way to get your event in
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Business Design Print Basics

Presentation Folders

Learn how to choose and design presentation folders. Sizes, pockets, paper, finishes, and what to put inside.

Reading Time: 6 minutes

Presentation folders are used as tools in many forms of business. A strong design with quality materials speaks highly to your business and meeting. We will cover what presentation folders are, how to choose the right pockets, paper, and finish, how to design
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Print Basics

How to Embed Fonts in PDFs

How to embed fonts in PDF from InDesign, Acrobat, and Word, plus how to check that every font made it into your file.

Reading Time: 6 minutes

Embedding fonts is a print step that’s easy to skip. A printer can only print what’s in your PDF. If a font isn’t embedded, the file can get flagged, holding up production, or the font can get swapped for a different one. Here’s how to
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Design Print Basics

DPI vs PPI

DPI vs PPI explained. See the difference, what 300 DPI means, and how to check your image’s resolution before you print.

Reading Time: 7 minutes

When you’re designing, especially designing for print, a lot of unfamiliar terms can come up. A typical requirement, probably given by your printer, is that your file should be at least 300 DPI. You might brush it off and then have to figure out what it
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Marketing Print Basics Print Marketing

10 Advantages of Print Advertising

Learn the advantages of print advertising, with 10 research-backed benefits and the print product that pairs with each.

Reading Time: 11 minutes

Think of all the stuff that makes it in your mailbox. Most of it might be things you don’t need, but some of it gets read. That’s one of the first advantages of print advertising. People still go through it, and they trust it. The benefits work even
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Color Design Print Basics

How to Convert RGB to CMYK

Learn how to convert RGB to CMYK for print in Photoshop, Illustrator, InDesign, Canva and Acrobat, and what to expect when colors shift.

Reading Time: 8 minutes

RGB and CMYK are the two color modes you’ll come across when you’re setting up a design document in a program. RGB is the color mode designed for screens. CMYK is the color mode designed for print. One of our most asked questions is, “How do
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Design Print Basics

What is CMYK in Printing?

What is CMYK in printing? Learn what the four inks stand for, what the K means, and why your printed colors don't match your screen.

Reading Time: 7 minutes

If you’re a designer, you know how important it is for your designs to come out exactly how you see them on your screen. Your background pink is bright, and the dark blue is the perfect shade paired with it to just make it all work. You’re now
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Design Print Basics

Full Bleed vs No Bleed Printing

Full bleed vs no bleed printing explained, plus how to set up your file with the right bleed, trim, and safety margins.

Reading Time: 8 minutes

You’re not the only one confused by printing terms. Words like “full bleed” and “no bleed” sound technical, but it’s really super simple. It comes down to one thing: Does your design go to the edge of the page? Full bleed
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Paper Print Basics Self Publishing

What’s the Best Book Paper for Printing?

Book paper comes down to weight, finish, and feel. Here's how to pick the right one for your project.

Reading Time: 7 minutes

A great book starts with good paper. Think about the last time you opened a book. Subconsciously, you see how the light shines on the page, you feel the weight between your fingers, you hear the sound it makes when you turn it and you smell the ink and paper.
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Books Design Print Basics Self Publishing

How to Design a Book

Learn how to design a book step by step. Size, binding, margins, typography, and exporting print-ready files for professional results.

Reading Time: 11 minutes

When you design a book, it is one of those things that feels overwhelming until you get started and break each section into steps. Maybe you are working on a cookbook, a memoir, a children’s book, a business manual, or a photo collection, but no matter
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