Typography is the aesthetics of type, fonts, or text. The copy is arranged to be visually pleasing and maximize communication.
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Small caps are a way to use the styling of capital letters, but at a normal, lowercase letter size.
A serif typeface is a category of font that has decorative “feet” on the end of each letter. For example, Times New Roman is a serif typeface.
A sans serif typeface is a category of font that is lacking “feet” and is more legible for digital reading.
Point size refers to the size of your type. For example, your standard point or “pt” for a Word document is 12 pt.
An orphan is a word or small portion of a sentence that ends up on its own line at the end of a paragraph. It is best to avoid orphans.
Lowercase is the version of a letter that is smaller than Uppercase. UPPERCASE, lowercase
Lorem Ipsum is a commonly used “dummy copy” that mimics latin and is used as a placeholder for actual copy during the designing process.