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Halftone refers to a production of an image where the gray tones and color tones are produced by dots of ink varying in size.
A grid as it pertains to design and layout is a design system implemented by the designer for maintaining consistency and alignment of text and images. To learn more about setting up your grid using guides, click here.
The format refers to all organized information and settings (i.e. text, margins, style, PDF presets, etc.) for a printed product.
Feathering, in the design world, refers to the sharpness of an edge of an image or graphic. If you feather an edge, then it will appear to fade out as opposed to being a crisp continuous edge.
A flat image is an image with no layers. For example, a JPEG is a flat image unlike a PDF or a native file like a PSD can be saved with editable layers. A flat image is a compressed version of a design.
If you add a drop shadow to an image, then you are adding a digitally produced “shadow” that mimics a natural shadow. Drop shadows are great for adding depth to your design.
DPI is the number of individual dots in square inch of a scanned image. PrintingCenterUSA’s recommended DPI is 300.