Tag: FAQ Terminology Body

Shadows are the darkest parts of an image.

A widow is a word or small portion of a sentence that ends up being pushed to the next page as the rest of the paragraph.

Uppercase is a capital letter.

THIS IS AN EXAMPLE OF UPPERCASE.

Typography is the aesthetics of type, fonts, or text. The copy is arranged to be visually pleasing and maximize communication.

Any line, straight or curved, that forms the shape of a letter.

Small caps are a way to use the styling of capital letters, but at a normal, lowercase letter size.

A script is a category of font that mimics a cursive or calligraphy style.

A serif typeface is a category of font that has decorative “feet” on the end of each letter. For example, Times New Roman is a serif typeface.

A sans serif typeface is a category of font that is lacking “feet” and is more legible for digital reading.

Point size refers to the size of your type. For example, your standard point or “pt” for a Word document is 12 pt.