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Variable Data
What Would You Do With $ 5 Million? Top executives mention what they would do with a $5 million budget for branding. All of these can be achieved cost effectively with variable data printing. Can't get $5 Million into your budget for branding, Use Variable Data Printing for similar results.
Looking for new customers? Try old ones. Often, when marketers are looking to generate new business, they purchase a prospect list and send out a direct mail campaign. This can be a very effective strategy. However, there is another way to drum up new business. You can invigorate an old customer list instead!
Personalization keeps print relevant Print is as relevant today as it was centuries ago. That relevance is now heightened with modern technology like 1:1 print. As such, print remains a critical component in today’s fast-paced, “what’s in it for me?” world.
Is Data Scaring You Off of Variable Data Printing? In theory, 1:1 personalized direct mailers are a marketer’s dream. Everyone gets a personalized mailer based on their individual needs. The increased relevance of the marketing pieces makes them more likely to respond, and when they do, they are statistically more likely to spend more money.
Get More Out Of Your Database For Successful Variable Data Printing. How sophisticated does your database need to be in order to be successful with VDP? A lot less than many people realize.
Why Personalize Print? Tailor-made marketing messages are cutting edge. More and more, we are hearing about 1:1 printing or “print personalization” (using printed pieces, often with four-color text and graphics, to talk directly to recipients based on name, gender, past purchase history or other information) to achieve higher response rates and better return on investment (ROI).
Set Realistic Expectations For Variable Data Printing. When planning your variable data print job you need to answer the following questions.
Education
Need help with your design, we help schools nationwide with graphic design for sports posters, programs and more.
Fundraising Ideas For Schools Using Print. Here are a few great ways to raise money for your team or school. Using print is a great way to boost your fundraising efforts.
Useful Tips for designing your sports calendar. 11 helpful tips for coaches, parents or students to make designing your school calendar easy!
Print
Good Printing Starts With A Plan. Most successful printing projects don’t happen by accident; they start with a good plan. No matter what the project is, it will require many decisions, and you want to communicate with us as early in the process as possible. We can offer helpful advice and tips that can save you money, time and energy throughout the process.
Interactivity Gets Results. There is a reason pet stores put kittens and puppies into open cages in the center of the main aisle. People who reach out and play with them are far more likely to purchase them. The same concept also works in print.
Print Questions and Answers. We want you to feel comfortable calling us at any time to ask just “one more question.” The more chances you give us to help you, the more likely we can help you print a better product. These are some questions we want you to ask.
Direct Mail
Your Database Is No Laughing Matter. When it comes to successful personalization, everything hinges on the database. You don’t need “deep” data to be successful, but your data does need to be clean and accurate. It also needs to be handled properly. In this article, we’ll take a lighthearted look at what happens when it is not.
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Multichannel Marketing & PURL's
Are You Doubling Up? Many marketers shy away from multi-channel marketing because it sounds expensive and complicated. But it doesn’t have to be. In fact, multi-channel marketing can be as simple as following up a print piece with an e-mail.
Misconceptions About Personalized URL's. Personalized URLs are a unique subset of 1:1 printing. Other forms of 1:1 printing typically boost responses by relying on relevance at the outset. Personalized URL campaigns, on the other hand, often start with some kind of demographic or other segmentation. They then use the power of the creative and incentive to encourage response.
You Don't Need to Be a Computer Geek To Create a Successful Campaign It used to be that, in order to create powerful 1:1 print campaigns, you had to be a combination marketing wiz and database master. But as applications have developed it gets easier.
Use multiple response methods, and don't forget to include variable data. In The Path Of Least Resistance focus on one simple step that can boost response rates…multiple response methods and how to 1:1 variable data printing into a successful campaign.
Know Your Tools, Variable Data and PURLS! Get a brief overview of the benefits and differentiators of variable data and purls to help make a smart choice for your next multichannel marketing campaign.
Double The Delivery With Multichannel Marketing. According to research from InfoTrends, between 247 and 3,000 marketing messages bombard the average consumer each day. How do you make sure your message is the one that cuts through the clutter?
Finding The Right Data In order to produce a successful 1:1 printing campaign, all you have to have is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but even once you have the data, you have to figure out what to do with it. Often, that means data mining.
General Marketing
Market Puzzle -allocating marketing resources. With the success of e-mail, some marketers might be tempted to jettison print altogether. Is this the right choice?
Boost Conversion Rates - Not every marketer can create such a sophisticated system, of course. But you can do something similar with simple 1:1 printing to boost your conversion rates.
Spreading The Word - The goal is simply to listen and to act upon what you hear. 1:1 marketing techniques with closed-loop feedback practices are a great way to get started.
The Funny Side Of Marketing - Humor is one of the best ways to differentiate your product or service, making your message memorable and increasing your visibility.
Top Of Mind Awareness. If someone asked your customers to name a company in your product category, would you be top of mind?
Develop A Critical Eye. Be critical of case studies…learn from what they do and think of way’s to take your marketing one step further.
Brochures
Modern Makeover For the Corporate Brochure -Turn your corporate brochure from a one-way promotional piece into an integrated, interactive conversation starter.
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